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The European Agency for Reconstruction Approves the Communication Strategy for Serbia Developed by PRODIREKT

PRODIREKT EU 2004/2005 communication strategy plan

Belgrade, Serbia & Montenegro – March 25, 2004 – PRODIREKT’s Annual Plan of Communication Activities for the Ministry of International Economic Relations receives a general approval from the European Agency for Reconstruction

Prodirekt successfully completed the 2004/2005 implementation plan of the communication strategy for the EU Stabilization and Accession Process in Serbia.

“The ongoing political and economic reforms in Serbia have caused a rise in unemployment, and an increase in wage inequality and income insecurity. In order to maintain the positive attitude towards the EU, we believe that it is important to feed information through the media channels that reach people in an environment which they appear to trust, like, special interest programs on television and print or media from non-governmental organizations,” says Dejan Trpkovic, founder of Prodirekt. “In the public information sphere, particular attention has to be paid to explaining the EU’s likely impact on the culture, national identity and sovereignty of Serbia and Montenegro. It is vital both to publicize the activities planned by the Government, and to explain the reasons behind them, if we are to decrease the alienation of the public in these instances.”

The EU 2004/2005 communication strategy plan received a general approval by the EAR, and was commended by the Ministry of International Economic Relations – Department for European Integration.

About PRODIREKT
Prodirekt provides strategic management and human resource consultancy services to clients ranging from large corporations to emerging growth companies in southeast Europe, across a broad range of industries and sectors. The company has earned a reputation for successfully completing the most complex management searches in the region due to Prodirekt consultants’ in-depth knowledge of specific industry sectors and years of direct senior-level experience and long-standing relationships with top leaders.

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