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Posts from the ‘Communication’ Category

Social Media Powers Up Language Education and Communication Development in the Balkans

Belgrade, Serbia – February 20, 2012 – PRODIREKT today announced that its communication and language network Verbalisti exceeded an important 10,000-member mark for its Facebook business page. PRODIREKT recently celebrated another landmark when its Verbalisti YouTube media channel logged 100,000 video views, the barrier that was broken only two years after the channel inception, with the video views connected mostly to the communication network authored content. The success of the Verbalisti social media came after some regional media already proclaimed network Verbalisti in 2011 as the fastest growing language education network in Southeast Europe.

Verbalisti Speak Your Mind! media segment

Speak Your Mind! media segment, featuring celebrity interviews, is the most popular on Verbalisti Facebook page

Speaking of the impact social media had on PRODIREKT’s business, Dejan Trpkovic, managing director, said: “Our Verbalisti Facebook group is growing larger by the day. Social media and the Internet have allowed us to grow fast our language education business through word of mouth. This is probably the best recognition one company can get, and for an educational consultancy or an educator, it is also the most desirable. A good part of our target audience is young learners and professionals, and they mostly communicate through social networks, sharing their views, language travel experiences and forming opinions. In 2011, about one fourth of our language travel bookings came from recommendations.”

The Pie News, the British online publication for international educators, in its January 8 analysis report (How is international education embracing social media?) points out that most educators realize they need to be active in social media, but many don’t really know where to focus, after having possibly set up their own Facebook page. This is despite the fact that the target audience of the international education sector is often a young demographic. Verbalisti have found the winning formula. The communication network has forged important media partnerships (the sponsorship of the show program Pop Idol and regional Nisville Jazz Festival, cooperation with Taramount, Cinefest and Tuck movie distribution houses, to name few). Moreover, during the past two years, Verbalisti conducted more than 100 interviews with celebrities and prominent business people, making it stand out not only as a social media platform, but as a potent media house as well.

Social media competition - Verbalizuj se!

Social media competition – Verbalizuj se! There were 240 competitors who verbalized their photos, coming from no less than 18 countries: Bosnia and Herzegovina, Macedonia, Croatia, Montenegro, Bulgaria, Romania, Nepal, Egypt, Ukraine, Cameroon, Slovakia, Philippines, USA, Italia, Turkey, Uganda, Germany

“It is important to motivate our customers to share their experience, yet, it is equally important to present high quality, entertaining content to keep customers, partners and “by-standers” involved and active. When we launched celebrity interviews with Speak Your Mind! media segment we knew it was going to become the most popular on our Facebook and YouTube; however, it also helped us attain our main goal – education through entertainment. And, nowadays, entertainment and engaging content rule. This is the test most social media fail. If a business isn’t engaging and interacting with customers, the silence is deafening. I believe we managed to strike the right balance in our social media with the education content that is often entertaining.”

In addition to its Facebook page and YouTube channel, the communication network Verbalisti maintains its media presence with the two language specific blogs – in Serbian, and in Macedonian, both enjoying the high support from the local online community.

About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group, with the communication network Verbalisti, dedicated to language studies, professional training, translation and interpreting services, helps young professionals and corporate clients achieve their objectives in international communication.

The communication and language network Verbalisti ( has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

Lane Gutovic – Anchors are the Murderers of the Serbian Language (VIDEO)

Verbalisti Interview: Milan Lane Gutovic, Actor
by Aleksandra Velickovic, PRODIREKT
Belgrade, Serbia
November 11, 2011

Milan “Lane” Gutovic (born in Umka, Serbia on August 11, 1946) is one of the most prominent Serbian actors, a cabaret performer and television personality. Lane spoke in our “Speak Your Mind!” media segment about the state and professionalism of the Serbian media.



Vlatko Stefanovski – Story is Important, not the Music (VIDEO)

Verbalisti Interview: Vlatko Stefanovski
by Aleksandra Velickovic
Skopje, Macedonia
September 9, 2011



About Vlatko Stefanovski
Vlatko Stefanovski was born in 1957 in Prilep / Macedonia in a theatrical family. He started playing guitar at the age of 13. In his late teens he formed the group LEB I SOL which became one of the most important names in the music scene of former Yugoslavia. The band played a particular style of fusion music, a blend of Macedonian traditional irregular rhythms and contemporary rock. LEB I SOL released 14 albums and toured around the world.

Recently Stefanovski has developed a very successful solo career. Already his first solo release ‘Cowboys and Indians’ (1994) showcased his various interests, from deep ethno roots to ambiental moods and classic blues. After the benefit project ‘Sarajevo’ (1996) for the UNICEF Fund for Children in Need he formed his electric trio and released the first Vlatko Stefanovski Trio CD in 1998. Among other releases Stefanovski recorded ‘Krushevo’ (1998) with well known guitarist Miroslav Tadic and made the music for the Turkish film ‘Journey to the sun’ directed by Yesim Ustaoglu which won two awards at the Berlin film festival in 1999.

In the last several years he has played and recorded all around the world with many top artists like Gibonni, Jan Akkerman, Stefan Milenkovic, Kudsi Erguner, Theodosii Spassov, Bojan Z., Manu Katche, Toni Levin and many others. His recent work also includes music for films, theatre and ballet. His latest release ‘Thunder from the Blue Sky’ is a magnifi-cent blues record with guitar legend contributing his part and perfectly complementing the almost dizzying playing of the 6-string virtuoso from Macedonia. The extensive joint tour of the two exceptional gui-tarists through Southeast Europe in summer and autumn 2008 was an absolute triumph.

Vlatko has performed as sollist with numerous simphony orchestras as: Tonkunstler orchestra from Vienna, Simphonieta orchestra from Sophia, Slovenian philharmony orchestra – Ljubljana, Student symphony orchestra from Skopje – Macedonia.

Stefanovski is well known for his incredible guitar technique. He creates rich soundscapes with imagination, fluency and ease.

Nikola Djuricko: French Sounds Great

Verbalisti Interview: Nikola Djuricko, Actor
Belgrade, Serbia
May 17, 2011



About Nikola Djuricko (Nikola Đuričko)
Nikola Djuricko (Serbian: Никола Ђуричко; born July 9, 1974 in Belgrade, Serbia) is a famous Serbian actor. Equally active on film, television, and in theater, Ðuričko graduated from the University of Belgrade Faculty of Dramatic Arts. His first notable film was in 1989, in a movie Poslednji krug u Monci. The latest movies: Montevideo, Bog Te Video: Prica Prva and  In The Land Of Blood And Honey.

Verbalisti Interview: Sergej Trifunovic – Language is Made of Math and Music (VIDEO)

Verbalisti Interview: Sergej Trifunovic
Belgrade, Serbia
January 14, 2011



About Sergej Trifunovic
Sergej was born in the family of actor Tomislav Trifunović and lawyer Slobodanka. His younger brother is actor Branislav Trifunović. Sergej’s father in his career has often moved, so Sergej lived in Mostar, Užice, Kruševac and Belgrade. In 1990, Trifunović enrolled in Belgrade Faculty of Drama Arts in class of professor Vladimir Jevtović. His fellow students were Nataša Ninković, Vojin Ćetković and Nebojša Glogovac.

Sergej Trifunovic is not so much like Leonardo DiCaprio; more like James Dean with the difference that his rebellion is never without a cause. He has a very controversial and unconventional demeanor and is often thought of as some kind of troublemaker. He is very outspoken and not at least timid about expressing his opinion even though it often clashes with the general attitude. He wears an earring playing Petruccio in Shakespeare’s “The Taming of the Shrew” When during one performance of a play a cellular phone in audience kept ringing, he yelled from the backstage:”Just answer it, you idiot!” His interview photos are often utterly unusual (sitting on a privy, or with a magnifying glass in front of his mouth wide open). Some people like his being honest and unique, others hate him.