Student testimonials, our perspective

Schools & Agents (S&A) interview with Dejan Trpkovic, PRODIREKT, published on 27 November 2018:

The Importance of Student Testimonials – An Agent’s Perspective

In this day and age selling has become quite an aggressive business – be it the selling of tangible products as well as the selling of services. Education, is by no means an exception to this rule. Nowadays we are living in a world which uses every possible medium to spread the world about whatever it is that Company X or Business Y has to offer. Therefore, it comes as no surprise that when it boils down to making a decision about their future, students all over the world need all the reassurance they can get.

One way for students to get reassurance is through hearing about the experience of others through student testimonials. Our long-term partners at PRODIREKT and Verbalists created an interesting (and useful) discussion group on LinkedIn, which has quickly grown its membership to more than 1,300. That group, COMMUNICATION AND LANGUAGES, which you may find and join here, recently published a discussion subject, raised by Dejan Trpkovic, Managing Director of PRODIREKT and Founder of the Verbalists Language Network, dubbed “Importance of Student Testimonials.” So we decided to contact Dejan and speak to him in a little bit more detail about his views on the importance of student testimonials from the point of view of an established education consultant: READ MORE

Social media powers up language education and communication development in the Balkans

Belgrade, Serbia – February 20, 2012 – The European head office of the US based PRODIREKT education group today announced that its communication and language network Verbalists (Verbalisti) exceeded an important 10,000-member mark for its Facebook business page. PRODIREKT recently celebrated another landmark when its Verbalists YouTube media channel logged 100,000 video views, the barrier that was broken only two years after the channel inception, with the video views connected mostly to the communication network authored content. The success of the Verbalists social media came after some regional media already proclaimed network Verbalists in 2011 as the fastest growing language education network in Southeast Europe.

Verbalisti Speak Your Mind! media segment
Speak Your Mind! media segment, featuring celebrity interviews, is the most popular on Verbalisti Facebook page

Speaking of the impact social media had on PRODIREKT’s business, Dejan Trpkovic, managing director, said: “Our Verbalisti Facebook group, which we launched for the Balkan region, is growing larger by the day. Social media and the Internet have allowed us to grow fast our language education business through word of mouth. This is probably the best recognition one company can get, and for an educational consultancy or an educator, it is also the most desirable. A good part of our target audience is young learners and professionals, and they mostly communicate through social networks, sharing their views, language travel experiences and forming opinions. In 2011, about one fourth of our language travel bookings came from recommendations.”

The Pie News, the British online publication for international educators, in its January 8 analysis report (How is international education embracing social media?) points out that most educators realize they need to be active in social media, but many don’t really know where to focus, after having possibly set up their own Facebook page. This is despite the fact that the target audience of the international education sector is often a young demographic. Verbalisti have found the winning formula. The communication network has forged important media partnerships (the sponsorship of the show program Pop Idol and regional Nisville Jazz Festival, cooperation with Taramount, Cinefest and Tuck movie distribution houses, to name few). Moreover, during the past two years, Verbalisti conducted more than 100 interviews with celebrities and prominent business people, making it stand out not only as a social media platform, but as a potent media house as well.

Social media competition - Verbalizuj se!
Social media competition – Verbalizuj se! There were 240 competitors who verbalized their photos, coming from no less than 18 countries: Bosnia and Herzegovina, Macedonia, Croatia, Montenegro, Bulgaria, Romania, Nepal, Egypt, Ukraine, Cameroon, Slovakia, Philippines, USA, Italia, Turkey, Uganda, Germany

“It is important to motivate our customers to share their experience, yet, it is equally important to present high quality, entertaining content to keep customers, partners and “by-standers” involved and active. When we launched celebrity interviews with Speak Your Mind! media segment we knew it was going to become the most popular on our Facebook and YouTube; however, it also helped us attain our main goal – education through entertainment. And, nowadays, entertainment and engaging content rule. This is the test most social media fail. If a business isn’t engaging and interacting with customers, the silence is deafening. I believe we managed to strike the right balance in our social media with the education content that is often entertaining.”

In addition to its Facebook page and YouTube channel, the communication network Verbalisti maintains its media presence with the two language specific blogs – stranijeziciblog.com in Serbian, and stranskijazici.com in Macedonian, both enjoying the high support from the local online community.

About PRODIREKT LLC and Verbalists (Verbalisti) Language Network
PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its Verbalists Language Network and business group, dedicated to language studies, professional training, translation and interpreting services, help young professionals and corporate clients achieve their objectives in international communication.

The Verbalists Language network has been created for language lovers and all those wishing to improve their communication skills. Furthermore, the language network is the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

French Embassy Commends Prodirekt for Creating and Implementing its Communication Strategy and PR Services in Serbia

Belgrade, Serbia – March 23, 2005 – PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the Serbian Government in the field of European integration.

PRODIREKT Leaflet for the Serbian EU Integration Office
PRODIREKT designed the series of publications and promotional material for the Serbian European integration processes (photo: Leaflet for the Serbian EU Integration Office)

Daniel Dobrovoljec, an overall project director, said: “We are very pleased with PRODIREKT’s professionalism, creativity and quality of work. The focal point of the PRODIREKT public relations services related to creative and production of the 12 publications for familiarizing civil servants and the public with the EU accession process. These publications cover EU Competition Rights, the Stabilization and Association Process, Project Cycle Management, Enlarged Europe, EU Regional Policy, Introduction to EU Law, the leaflets on the EU Integration Office, and on the Stabilization and Association Process and European Partnership.”

The successful completion of the PRODIREKT project was announced today in a joint press conference of France and Serbia, at which time the French Ambassador to Serbia-Montenegro, Hugues Pernet, and Head of the EU Integration Office, Radmila Milivojevic, confirmed their intentions to furthering the cooperation between France and Serbia in the European integration processes.