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Posts from the ‘PRODIREKT News’ Category

Prodirekt strengthens academic advising and university recruiting services with new higher education partnerships at the ICEF Berlin 2016 Workshop

Berlin, Germany – 7 November 2016 – Prodirekt and its Verbalists Language Network had one of the most successful education fair attendances this year in Berlin.

Over the course of the three-day workshop, 1,583 organizations from 100 countries came together at ICEF Berlin to network, learn, and build meaningful connections through 27,267 onsite business meetings. Among the 2,444 participants 1,032 were education agents and 1,412 were educators, service providers, industry associations, or work and travel organizations.

The following ICEF video postcard features highlights from the world’s most important education workshop and the event feedback of Maja Merdovic, Education Program Manager with Prodirekt, made by Schools & Agent.

Study Travel Magazine – Agents Speak Out: Verbalists on the strong Pound and how it affected language travel in the Balkan region in 2015

The Study Travel Magazine, one of the best known and most read publications in the education and travel industry, published in its December issue several responses from the leading education agents in East and Southeast Europe on the subject of the strength of the British Pound and its impact on language education opportunities around the globe.

Commenting on how the rise of the British Pound has affected people’s choice of destination for language learning, Maja Merdovic, Education Program Manager at Prodirekt, said that “it has created significant problems for language travel in price sensitive markets”. Students from the Balkan region are somewhat adjusting their preferences, opting for more affordable opportunities to attend language courses and summer camps. In addition, the rising school fees in the UK only exacerbated the whole situation. Consequently, Prodirekt and its Verbalists Language Network “experienced an increase in bookings to Malta, an alternative English learning destination to the UK,” added Maja Merdovic.

This slight shift in destination choice to more accessible areas is also partly due the UK’s lengthy, complex and costly procedure for obtaining an entry visa, which is not needed for Malta.

Agents from regions close by the Balkans, such as Turkey and Russia, noticed a similar trend in their students’ interests, with growing number of students considering Malta in 2015.

Please click here to see the full article in Industry Issues: Agents Speak Out

How the strength of the UK Pound affected language education

About PRODIREKT and Verbalists Communication Network
PRODIREKT ( provides recruitment and strategic management services in Southeast Europe. PRODIREKT’s innovative solutions for corporate management offer a bridge between strategy and human resources needs, while its education group, with the Verbalists Communication Network, dedicated to language studies, professional training and translation services, helps young professionals and corporate clients achieve their objectives in international business communication.

Prodirekt and Verbalists Language Education Network to represent Manchester City and King’s College programs in the Balkans

Belgrade, Serbia – 12th November 2015 – Educational group PRODIREKT LLC, along with its Verbalists Language Network, took part for the 5th time in the most important annual educational workshop held in Berlin, from 1st-3rd November, which was organised by the revered Berlin’s ICEF organisation.

More than 2,400 participants from over a hundred nations attended the 2015 workshop, particularly special as ICEF celebrates its 20th year in existence. Over the course of three days, filled with meetings and seminars, those who attended had the opportunity to reaffirm existing business partnerships, as well as create new ones, whilst catching up with the latest trends in the education sector on a global scale.

ICEF education workshop in Berlin and Verbalisti Language Network

Maja Merdovic: “United vs City – Verbalists are very excited to be able to create in this way a distinctive worldwide position – a healthy competition on the pitch but also in the classroom.”

Maja Merdovic, PRODIREKT’s Language Education Program Manager, commented on the importance of providing quality education to language learners of all ages, and more specifically offering new learning opportunities for young learners that combine sports and language studying. She pointed out that prestigious sports brands make the learning experience for the young much more attractive and enjoyable: “Three years ago, in an exclusive partnership with the famous Manchester United (MU) Soccer & English School, we brought this unique educational opportunity to the Balkan region. The MU language with football program has proved hugely popular – so much so that some of our students have already decided to go back for the third time next summer.”

Besides this prestigious summer camp, Verbalists have been offering language learning and sports development with tennis, through NIKE tennis camp held in London, and summer outdoor activities with the GLS Water Sports camp near Berlin.

Manchester United and Manchester City football and language schools, Verbalisti“As the leading provider of young learners programs, we continually seek out new and exciting learning opportunities for our students. We are pleased to announce that during the ICEF workshop we have finalised regional representation for more world famous brands, the first of which is none other than – Manchester City, the fiercest Man Utd’s rival! Verbalists are very excited to be able to create in this way a distinctive worldwide position – a healthy competition on the pitch but also in the classroom. Other famous sports brands will be revealed soon on our Facebook business page, so stay tuned, you will love our new programs,” revealed Maja Merdovic.

In 2014, apart from the language group, PRODIREKT created the academics department to focus on educational consulting for secondary, further and higher education abroad. During the workshop in Berlin, PRODIREKT’s Managing Director and founder Dejan Trpkovic met with representatives from leading high schools and universities in the world. “Language education is closely connected to and often a prerequisite for a successful entry into high schools and universities abroad. Our achievements in language education over the years have been recognised by many renowned higher education institutions, and our meetings in Berlin were an ideal opportunity to agree with them on a unique approach in presenting them in South Eastern Europe. I consider it too early to talk about significant figures in terms of the number of students from our region studying in the well-known universities, for example, in the UK or the US, mainly due to their high tuition fees. Nevertheless, there is a large number of lesser-known high schools and universities in the world with outstanding standards of education. I believe it is important to make those institutions known and accessible in the Balkans.”

Dejan added that his company intends to “acquaint students and their parents with different educational systems in the world, and make them aware of the pitfalls of enrolling in high schools which do not have a proper accreditation and/or a high acceptance rate into universities. There is also a risk of enrolling into universities which do not have a proven track record in enhancing students’ employment prospects. I trust that PRODIREKT is well suited to offer these valuable educational insights. Most of our team members have obtained their undergraduate or postgraduate diplomas at reputed universities abroad and worked as senior managers overseas. Perhaps, it is equally important that we have long been the leading management education and recruiting firm in the Balkans, providing services similar to academics consulting.”

ICEF prides itself on having the strictest, most comprehensive and diligent educator and agent quality controls. Agencies who have received ICEF Agency Status are evaluated every two years to ensure ongoing compliance with ICEF’s standards. PRODIREKT and the Verbalists Language Network were among the first organizations from the Southeast Europe to pass ICEF’s strict screening process and were awarded ICEF Agent Status in 2011, which is an indicator of their quality and professionalism.

New dimensions in language learning in Southeast Europe

IALC Workshop in Vienna revealed the increase in demand for learning languages other than English in Southeast Europe.

Belgrade, 19th September 2015 – Educational group PRODIREKT and the Verbalisti language network today announced new higher education partnerships which were forged at the workshop in Vienna, organized by IALC (International Association of Language Centres). During the workshop, which took place at the prestigious Vienna Savoy Hotel on 16th and 17th September 2015, 21 study travel agents met 16 IALC-accredited schools from 11 countries teaching 5 languages.

Serbian language education agencies visit Austria, Verbalisti

“The sweetest business was done over die Sachertorte,” Maja Merdovic, Education Program Manager at PRODIREKT & Verbalisti Language Network

This was the first time IALC has organised a regional workshop with school delegates meeting agencies from across the region in a central hub. “Vienna is the perfect location for this type of event,said IALC Marketing Manager Hollie Coffey. “It has great transport connections and it allowed agents to visit ActiLingua, a local German language school based in Vienna.”

ActiLingua school opened their doors for drinks before delegates headed to a reception at the Belvedere, a baroque palace overlooking the city. IALC President, Celestine Rowland welcomed new and returning agents in a speech at the Belvedere. Guests enjoyed food, drink and traditional music outside on the terrace in unusually hot September weather.

Apart from the meetings, the second day was reserved for the city tour. Baroque castles, ornate gardens and the city architecture shined in all its opulence, reminding the workshop participants that Vienna’s culture, history and surroundings make it a great place to learn German whatever your age and interests.

We are very satisfied with the outcome of this workshop for we were able to discuss new agreements, relating to the university preparation programs, with the schools we already represent from the UK, Germany, France, Austria and Spain. I am also glad I had the opportunity to meet our language network’s students who were currently learning German in Vienna,” described the event PRODIREKT Education Program Manager Maja Merdovic.

The diversity of both schools and agents at the event reflected the general increase in demand for languages other than English in Central Europe. This was highlighted in recent research conducted for IALC by StudentMarketing which noted that “in countries where there is growing English proficiency, demand for other languages will increase”.

PRODIREKT at the Berlin Workshop; the partnership with Greg Norman Champions Golf Academy announced

Belgrade, Serbia — November 8, 2014 — Representatives of the Verbalisti language network and PRODIREKT just returned from the ICEF Berlin Workshop 2014, the world’s largest gathering of universities, language schools, education consultants, and agents. In contrast to student recruitment fairs and exhibitions, ICEF Workshops are closed to the general public. This year 2,343 participants travelled to Berlin for three days (02-04 November) of targeted meetings, seminars and networking held at the five-star InterContinental hotel. Overall, participants from 103 countries participated in 26,879 pre-scheduled meetings.

Maja Merdovic of Verbalists in Berlin

Maja Merdovic of the Verbalisti Language Network

Dejan Trpkovic, managing director of PRODIREKT and founder of Verbalisti, described the language network’s activities at the workshop: “We had very successful meetings with a number of educators, which would result in more exclusive language learning and destination options for our students.

After signing the exclusive representation agreements with the Manchester United Soccer Schools and Nike tennis camps in the UK, we are about to bring to our region another world’s most valuable sports brand – Greg Norman Champions Golf Academy. That prestigious US based golf camp was created to meet the needs of world’s top golfers at every stage of their amateur and professional development.

Verbalisti and Greg Norman Champions Golf AcademyWe also had an opportunity to devise several sweepstakes and contests with our partner colleges that would make the language network’s programs even more exciting in 2015. The ICEF Berlin workshop was again very helpful in fulfilling our goal – to continue offering language travel at its best in the Balkans”.

ICEF prides itself on having the strictest, most comprehensive and diligent educator and agent quality controls. Agencies who have received ICEF Agency Status are evaluated every two years to ensure ongoing compliance with ICEF’s standards.

PRODIREKT and the Verbalisti language network were among the first organizations from the Southeast Europe to pass ICEF’s strict screening process and were awarded ICEF Agent Status in 2011, which is an indicator of the Verbalisti language network’s quality and professionalism.

Verbalisti at the ICEF Berlin 2014