Discover the ultimate Sports Management Master’s Degrees with Real Madrid and European University

Take your sports management career to the next level with Real Madrid and European University.

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations. The Real Madrid Graduate School programs provide specific training in the field of sports management – from sports marketing to sports training and nutrition, you’ll find the program that best suits you. 

Real Madrid Graduate School-Universidad Europea

Do you dream of turning your passion into your profession? At Real Madrid Graduate School-Universidad Europea, you have the chance to do just that and reach your career goals within the sport sector. These programs will appeal to students from all backgrounds, whether you are aiming to work in the business side of sport, marketing or going into a role focused on coaching and development.

The design and implementation of the programs are carried out by professionals from both Real Madrid as well as Universidad Europea (European University), highly prestigious in their respective fields.

Partnership & History

Real Madrid has offered us many sporting legends during its more than 100 years history. It’s a club with over 200 trophies in its cabinet and it is sure to add more to those in the very near future.  Universidad Europea is holding a leading position in Spanish private higher education; it is the biggest private university in Madrid and one of the top 3 private universities in Spain. 

In 2006, Real Madrid started its joint venture with Universidad Europea (UE) sharing a great international vocation. It was Real Madrid’s then president Florentino Pérez who initially encouraged that partnership. Emilio Butragueño, ex-Real Madrid striker and the current director of the Real Madrid Graduate School-Universidad Europea told SportsBusiness: “Pérez’s extensive business knowledge revolutionized the way in which the club was run and his arrival paved the way for a new and very successful management model which involved maximizing the club’s resources.”

In 2021, Real Madrid and European University celebrated 15 years of working together; watch the anniversary event video:

Carlo Ancelotti, and Emilio Butragueño, director at Real Madrid Graduate School-Universidad Europea - the opening of the 2022-23 academic year
Carlo Ancelotti, and Emilio Butragueño, director at Real Madrid Graduate School-Universidad Europea – the opening of the 2022-23 academic year

In 2023, the graduate school received around 1.000 students – 78% of our students come from over 75 different countries. The multicultural profile of the teaching staff and students, coming from more than 70 different nationalities, add a unique value to the school’s graduates.

Nowadays Real Madrid Graduate School-Universidad Europea offers 36 graduate programs with the mission of training the future leaders of the sports industry.

The academic quality and strict standards are demonstrated by more than 13,000 students that have already graduated, many of whom are now working as successful professionals in different areas of the sports industry today.


Universidad Europea de Madrid - ALCOBENDAS CAMPUS, PRODIREKT Academic Advisors

With the goal of providing practical education, the graduate programs are taught in state-of-the-art facilities: the Real Madrid facilities at its brand new Sports City and Santiago Bernabéu Stadium, as well as Universidad Europea de Madrid’s campuses in Alcobendas (Madrid) and Villaviciosa de Odón (Madrid). Most classes are held at the modern UE Madrid Alcobendas campus.

During the Master you’ll have the chance to visit the Real Madrid City, the biggest sports complex ever build by a football club. Students of some master degrees will also enjoy practice sessions together with the club’s professionals, masterclasses with the club executives, or the professional internships.

Graduate Programs

The guiding educational principle behind each of the graduate degrees is a professional focus.

The graduate programs focus on different areas and are designed for university graduates and working professionals from the different sectors linked to both professional and amateur sports. A crucial part of the school’s academic model is based on offering students the possibility of putting into practice the knowledge and skills acquired throughout their studies.

Real Madrid’s daily management translates directly into the classroom and is the cornerstone of the practical learning method. The managers responsible for each Real Madrid club unit participate in students’ academic development as a part of each master’s program, working on case studies that come up during day-to-day life in the sports industry.

Get Together Event

At the beginning of their studies all graduate students enjoy their own football championship at the Real Madrid City. The “Get Together” event serves as a “Welcome Day” for all the new students of the Graduate School and its main goal is that students get to know each other from the beginning of the school year, network and establish contacts via a passion they all share: SPORTS.

White Week Event

This event is one of the best experiences for a sports management student, both from a managerial and an operational viewpoint. During White Week, students take part in the day-to-day operations of Real Madrid C.F., visit the headquarters, meet directors of the club and executives of the sports industry, and join masterclasses. You will receive hands-on learning and apply the knowledge you have gained throughout your studies.

White Week includes:

  • Exclusive event at the newly renovated Santiago Bernabéu Stadium with insight into the day-to-day operations of Real Madrid C.F.
  • Visits to the headquarters: tennis, golf, fitness and wellness, soccer and non-conventional spaces.
  • Networking with top managers and executives of Real Madrid C.F. in different areas (Strategy, HR, Marketing, Finance, etc.).
  • Masterclasses by executives and sports professionals; some of the past speakers were:
  • Emilio Butragueño – Managing Director of Real Madrid Graduate School
  • Mattias Grafstrom – Deputy Secretary General for Football at FIFA
  • Toni Nadal – Rafa Nadal’s longtime coach
  • Zvonimir Boban – AC Milan and Croatia soccer legend
  • Sergio Llull – Guard at Real Madrid basketball team and Basketball World Champion with Spanish National Team
  • Pablo Laso – Head Coach of Real Madrid basketball team
  • Alberto Herreros – Real Madrid Basketball section Technical Director
  • Jose Ángel Sánchez – Real Madrid FC General Director
  • Jesus Bueno – VP Basketball Operations in EMEA for NBA
  • Israel García – Head of Digital Channels and Data Real Madrid F.C.
  • Charlie Stillitano – Co-founder and President of Relevent Sports Group (International Champions Cup)

Student Testimonials about Real Madrid-Universidad Europea Master’s Programs

MBA in Sports Management

The MBA in Sports Business Management is a 9-month program taught 100% in English and offered by Real Madrid Graduate School-Universidad Europea. It will equip you with the skills and knowledge needed to be a leader within the sports sector.

The MBA in Sports is designed to give you a broad base, and covers areas such as economics, managerial skills, as well as marketing and communication. It is one of the most unique sports management courses in the world as you will have access to directors and staff at Real Madrid CF, one of the most recognizable and successfully run sports entities across the globe.

DOWNLOAD Program Modules and Academic Curriculum

Learn from a unique teaching staff made up of more than 50 professionals from leading sports organizations from around the world. Each staff member is internationally renowned in their field and willing to share their experience and knowledge.

Enjoy exclusive experiences, such as visits with Real Madrid C.F., the White Week event, guest speakers, live sporting events, networking events and more. You will have the chance to participate in the organization of international sporting events like ATP-WTA Madrid Open or the World Football Summit.

In addition, the MBA in Sports Management students go on international field trips, specifically designed for this program, that will allow them to discover the most renowned sport entities and facilities (i.e., in New York – NBA, NFL, NHL, Madison Square Garden, US Open…).

This world-renowned program is ranked in the top ten worldwide by 2020 SportBusiness Postgraduate Rankings. The Forbes magazine has ranked the Real Madrid Graduate School-European University in second position amongst the leading MBA business schools in Spain.

MBA – Master’s Degree in Sports Management

The leading program for executive managers who wish to advance in their professional careers.

Why is this MBA program unique and what do students say about it

Master’s degree in Sports Marketing

Would you like to develop your professional career in sports marketing? Seize the chance to train alongside internationally renowned professionals, sports organizations, brands and agencies and work from day one on real projects with real clients.

The Master Degree in Sports Marketing at Real Madrid Graduate School – Universidad Europea is a 9-month program designed to prepare students to become modern, creative professionals in the sports marketing industry. From day one, you will be challenged to respond to clients’ needs and create winning strategies for real projects.

This master’s academic content has been developed by marketing and sports professionals under the supervision of Real Madrid C.F. marketing professionals.

DOWNLOAD Program Modules and Academic Curriculum

The faculty members are sports marketing experts who have worked for leading companies and sports organizations including: Puma, Adidas, Real Madrid C.F., the Davis Cup, Innovarout, and more. This gives you a unique chance to expand your international network, enhancing your future professional opportunities.

Students of Real Madrid Graduate School at the Feyenoord Academy, PRODIREKT
Students of Real Madrid Graduate School visiting the Feyenoord Academy in Rotterdam, the Netherlands

As part of the marketing master’s, you will learn to design top strategies and add value to brands. Your professors will be successful executives in the sports marketing field, who will share their professional secrets and advice.

Alongside more traditional tools, discover modern sports marketing concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility and ever more varied forms of sponsorship.

Enjoy exclusive experiences with Real Madrid C.F. and take part in the White Week event, professional visits, live sporting events, networking events and a one-of-a-kind international trip.

Master’s Degree in Sports Law

Take advantage of the opportunity to study a distinct international program that enables you to succeed as a sports lawyer in international federations, law firms, sports clubs, professional leagues, anti-doping organizations and sports representation agencies.

Become an expert in sports law, regulations and dispute resolution, with a unique teaching staff composed of experts working for the most relevant stakeholders in the field of sports law.

The Master in Sports Law, LLM is designed for law graduates from all around the world who want to develop their professional careers in the field of international sports law. The 9-month program covers a range of subjects such as anti-doping, dispute resolution, and taxation, allowing students to develop a broad set of skills and be able to adapt and thrive in different work environments.

DOWNLOAD Program Modules and Academic Curriculum

All lecturers and professors are involved in international sports law activities, working for leading law firms in the sports and entertainment world or first tier sports entities such as Real Madrid F.C., FIFA, UEFA and more.

What makes the course stand out from its competitors is not only the holistic covering of relevant academic material but also the unique star-studded line-up of lecturers who deliver it. By engaging with leading specialists in every class, the student is immersed in the professional world of sports, and how better can you learn about landmark cases than by hearing about them from the lawyers that actually argued them in court?

At the end of the modules, the students form teams to take part in a moot court. Our PRODIREKT advisors believe that many students will find this to be the most exciting aspect of the Master’s; the culmination of all your learning put on show in a court
room is a fitting climax to the experience and makes you realize just how much you’ve learnt during the year.

As part of the sports law masters, you’ll also have the chance to complete internships in the legal department at Real Madrid F.C. (the club offers a limited number of placements) or in international law firms, institutions and international federations, among these are: Ruiz-Huerta & Crespo, Laffer, Sportia Law, and the International Triathlon Union.

Master’s Degree in Sports Law

Programs – Prices & Dates

Universidad Europea uses a semester system for both full-degree students and semester abroad students studying to receive credit towards their home degree system. The semester system is equivalent in course load and duration to a three-trimester system. Students can start their studies in January or September.

Entrance Examinations/Registration Fee

Entrance Examinations Fee for campus-based programs at the Madrid campus cost €150. By paying this fee, you confirm that you are participating in the University’s admissions process. This fee will not be refunded under any circumstance.

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Students who apply through PRODIREKT do not pay the €150 Registration Fee.

Study Place Reservation Fee

The study place reservation fee represents the student’s confirmation of their place acceptance and their wish to continue with the procedures to enroll at the University. This fee is part of the total tuition and must be paid prior to enrollment. The fee to reserve a place depends on the degree chosen; please see the Academic Fees/Pricelist below for more information.

Tuition Fee

Tuition Fees vary depending on the Master’s degree program you choose. The tuition fee ranges from 14,500 euros to 31,400 euros per year for international students.

*Click on the photo to enlarge it

UNIVERSIDAD EUROPEA Master's Degrees Pricelist_2023-24, PRODIREKT


Universidad Europea has one of the broadest scholarship and financial aid programs. In order to apply for the scholarship, you must have paid the reservation fee in advance and submit the scholarship application form.

You also need to attach the following documentation to your application:

  • Declaration of income of the household
  • Academic Certificate from your completed Baccalaureate studies.

PRODIREKT academic advisors can help you obtain and review all the information about the different scholarships and grants that might be available at the time of your application.

Real Madrid Graduate School-Universidad Europea – Graduation Ceremony

Admission Process

Application for Study Abroad, PRODIREKT

We have outlined below the main steps for you to take to become part of Universidad Europea’s student community. For help with the admissions process, we recommend you consult our experienced academic advisors.

Admission Requirements

To apply for Master’s programs at Universidad Europea, you must meet the general and specific entry requirements. And for some programs, you also have to go through some tests.

Documents required from students:

  • Official copies of degree certificates and transcripts of your academic record (English version of the document)
  • Any award certificates
  • Passport copy
  • A CV and a motivational letter
  • Evidence of English proficiency if you are a non-native English-speaking student. You have the possibility of proving your English proficiency at Universidad Europea through their internal assessment.

How to Apply

Before applying, please check the above Admission Requirements.

Academic advising by PRODIREKT

As its long term partner and internationally accredited academic advisor, the PRODIREKT education group has a unique opportunity to represent Universidad Europea (European University) globally. When applying through PRODIREKT you are not only getting expert advice and guidance, but you also enjoy special privileges that might include:

  • scholarships offered only to PRODIREKT students and our International Ambassadors;
  • special discounts;
  • enrollment advantages – students who apply through PRODIREKT do not pay the €150 Registration Fee;
  • reservation priority for campus and home stay accommodation;
  • less strict cancellation policy;
  • admissions interview preparation;
  • visa application assistance;
  • travel arrangements.

The enrollment process is straightforward and is as follows:

Step 1

Filling out PRODIREKT Application and Terms & Conditions (T&C) forms:

Please note that filling out the PRODIREKT Application Form and Terms & Conditions does not secure a place on the program, nor does it mean you are under obligation to attend this program. It is simply the first step in the application process, so that we can give you precise information and check availability on the program. A contract is signed directly with the college, and a place is confirmed after Study Place Reservation Fee is settled.

Step 2

Sending to the following documents:

  1. PRODIREKT Application Form,
  2. PRODIREKT Terms & Conditions,
  3. Photocopy of the student’s passport,
  4. The student’s most recent passport size photograph,
  5. Resume/CV (professional biography) in English, and
  6. Copy of the student’s Bachelor’s or Master’s Diploma.

As internationally accredited academic advisors and representatives of Universidad Europea, it is our responsibility to review your documentation and evaluate the admission requirements to ensure you are eligible to apply for the program. To that end, you should also expect to have a video interview with one of our senior advisors.

Step 3

We will schedule a Skype/Viber/Zoom interview with you, so that we can make a final assessment of your English level and determine if the program is right for you.

Step 4

If we conclude that you are eligible to apply for the program, PRODIREKT advisors will help you submit your Universidad Europea application online and upload electronic copies of your documents to support your application. We will also check with the college if the program you desire to enroll is open (currently accepting applications).

It is important that you submit a complete application with all required documentation to ensure timely processing of your application by the college. Official educational documents are required in order to be considered for ad

High quality adult language courses abroad

The PRODIREKT Group owns the Verbalists Education & Language Network and is accredited by the world’s leading language travel and higher education associations (for more information click here). This provides all our clients and students with a guarantee of high quality service and education.

We would be happy to advise you further on the Real Madrid Graduate programs or any other program or college/university that may interest you. Our experienced advisors can also help with other aspects of your study abroad, such as applying for visas, arranging flights and transportation, accommodation, insurance and even mobile phone SIM cards and bank accounts, if needed. Simply send us a message:

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