What makes us unique are our thoughts. Welcome to Speak Your Mind!
Are fears about ChatGPT warranted?
Are we witnessing a Facebook crisis or an existential crisis faced by the media itself?
TIME published a new cover asking readers if they were ready to “Delete Facebook.” Before joining in the relentless Facebook bashing (spearheaded by the traditional media), perhaps it is good to consider the following.
Fighting fake news
A while ago, I came across an interesting article published in The Guardian, entitled: Could language be the key to detecting fake news? The proliferation of deliberately misleading speeches, articles, websites and social media posts has led to many researchers trying to work out what the linguistic characteristics of fake news are. The article mentions …
The importance of role models in choosing our career or life path
The power of role models and their influence on us cannot be underestimated. This is particularly true for young people.
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The new challenges for schools and online learning
When language schools were forced to suspend in-person classes earlier this year due to the COVID-19 pandemic many switched immediately to online delivery in order to continue teaching currently enrolled students. Students and agents now face a myriad of online learning programs, many of them with questionable pricing and quality. Should online language learning courses …
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Experiencing is believing – the importance of familiarization (FAM) trips
Seeing is believing – not enough anymore! In an increasingly competitive marketplace, educators are pressed to show what makes them the best in certain areas. So, please use the fam (familiarization) trips to show, rather than just tell. There is a growing number of international educators who use familiarization (fam) trips to showcase the great …
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Student testimonials, our perspective
The Importance of Student Testimonials – An Agent’s Perspective
Marketing in the Era of Citizen Journalism
Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the "old way of doing business" and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.
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Marketing strategy: Flight from reality
Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson. The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to …
The language of brands
Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans. The author of the article dubbed "The Language of Brands" takes the BMW customers' discontent with …