Seeing is believing – not enough anymore! In an increasingly competitive marketplace, educators are pressed to show what makes them the best in certain areas. So, please use the fam (familiarization) trips to show, rather than just tell.
There is a growing number of international educators who use familiarization (fam) trips to showcase the great things about their school, staff and students, as well as their home city and location. Such tours also strengthen working relationships between schools and student recruitment agents. Nevertheless, there are still educators, especially the ones working at full capacity, that see fam trips as work disturbance and/or waste of money. READ MORE