Tag: Dejan Trpkovic

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Fighting fake news

Lazne vesti

A while ago, I came across an interesting article published in The Guardian, entitled: Could language be the key to detecting fake news?  The proliferation of deliberately misleading speeches, articles, websites and social media posts has led to many researchers trying to work out what the linguistic characteristics of fake news are. The article mentions that several researchers found that fake news may have in common the language they use – fake news articles use more words related to sex, death and anxiety, and overly emotional language is often deployed. The researchers noted that propaganda tends to use abstract generalities like “truth” and “freedom.”

But how accurate can artificial intelligence (AI) be in telling fact from fake? READ MORE

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The importance of role models in choosing our career or life path

The importance of role models in choosing our career, PRODIREKT

The power of role models and their influence on us cannot be underestimated. This is particularly true for young people.

Whether they are a parent, an athlete, a musician, an actor, or someone else, young people are going to latch onto someone and their accompanying philosophy. They will be influenced by that person’s words, because at their young age they lack the experience and wisdom to know otherwise.

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The new challenges for schools and online learning

Online language learning challenges for foreign language schools, PRODIREKT Academic Advising

When language schools were forced to suspend in-person classes earlier this year due to the COVID-19 pandemic many switched immediately to online delivery in order to continue teaching currently enrolled students.

Students and agents now face a myriad of online learning programs, many of them with questionable pricing and quality. Should online language learning courses be just a simple Zoom or Skype teaching, or should they be developed into true E-learning systems taught by trained teachers? READ MORE

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Experiencing is believing – the importance of familiarization (FAM) trips

agents and stonar staff prodirekt fam trip

Seeing is believing – not enough anymore! In an increasingly competitive marketplace, educators are pressed to show what makes them the best in certain areas. So, please use the fam (familiarization) trips to show, rather than just tell.

There is a growing number of international educators who use familiarization (fam) trips to showcase the great things about their school, staff and students, as well as their home city and location. Such tours also strengthen working relationships between schools and student recruitment agents. Nevertheless, there are still educators, especially the ones working at full capacity, that see fam trips as work disturbance and/or waste of money. READ MORE

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Student testimonials, our perspective

How important are student testimonials

Schools & Agents (S&A) interview with Dejan Trpkovic, PRODIREKT, published on 27 November 2018:

The Importance of Student Testimonials – An Agent’s Perspective

In this day and age selling has become quite an aggressive business – be it the selling of tangible products as well as the selling of services. Education, is by no means an exception to this rule. Nowadays we are living in a world which uses every possible medium to spread the world about whatever it is that Company X or Business Y has to offer. Therefore, it comes as no surprise that when it boils down to making a decision about their future, students all over the world need all the reassurance they can get. READ MORE

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Marketing in the Era of Citizen Journalism

ekonomist broj 3701

Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the “old way of doing business” and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.

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Marketing strategy: Flight from reality

Cover page Ekonomist magazine, Issue 361

Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson.

The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to get back on its feet. Moreover, it is shown in the article how the new marketing strategy, implemented by Harley’s innovative management, expanded the target market for this motorcycle manufacturer, thereby solving one of the main risks that most brands with die-hard supporters face.

Read the full article in the Serbian language: “Marketing Strategy: Flight from Reality”, by Dejan Trpkovic, Ekonomist, April 23, 2007

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