PRODIREKT and Verbalists Support Language Education in Macedonia and the Talent Show Program “Pop Idol”

Prodirekt and the regional language network Verbalists will provide language travel prizes for the first two winners of the world’s renown show program Idol, held in Macedonia.

Verbalisti will take the winner of Idol to Kings Colleges in Great Britain, while a contestant who wins second place will enjoy English classes at sunny Malta in European School of English.

Verbalists is a brand of Prodirekt, which is a certified representative and partner of prestigious schools and colleges in world renowned university centres, such as Oxford and Cambridge.

The safety and wellbeing of young students is the language network’s top priority and that’s why all Verbalists’ groups are accompanied by an experienced group leader who looks after students’ welfare during their course attendance.

Verbalists are also the answer to the growing demand for the regional standardization in foreign language studies.

December 18, 2010November 12, 2019

Nebojsa Radic, Director of the Cambridge University Language Program, joins Prodirekt’s leadership group and Verbalists

Nebojsa Radic, Director of the Cambridge University Language Programme — Nebojsa Radic, University of Cambridge, Language Centre, Faculty Member

We are delighted to welcome Nebojsa Radic, Director of the Cambridge University Language Program, to our Leadership Group. Nebojsa’s expertise and wealth of experience in creating and developing language programs at one of the most prestigious world universities will undoubtedly help the regional language network Verbalists in its mission to improve the quality of language studies.

December 20, 2007December 5, 2022

The BAS Program of the European Bank for Reconstruction and Development Featured PRODIREKT Business Advisory Services as One of the Best in Serbia

PRODIREKT Management Communication and Development

Belgrade, Serbia – December 20, 2007 – Meteor SN Biro, a company based in Belgrade, a Canon representative and one of the major regional players in office-equipment sales and distribution, approached Business Advisory Service (BAS) in Serbia for consulting and financial assistance in restructuring its business operations.

June 25, 2007November 14, 2020

Marketing in the Era of Citizen Journalism

Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the “old way of doing business” and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.

April 23, 2007November 14, 2020

Marketing strategy: Flight from reality

Cover page Ekonomist magazine, Issue 361

Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson.

The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to get back on its feet. Moreover, it is shown in the article how the new marketing strategy, implemented by Harley’s innovative management, expanded the target market for this motorcycle manufacturer, thereby solving one of the main risks that most brands with die-hard supporters face.

Read the full article in the Serbian language: “Marketing Strategy: Flight from Reality”, by Dejan Trpkovic, Ekonomist, April 23, 2007

October 23, 2006November 14, 2020

The language of brands

Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans.

The author of the article dubbed “The Language of Brands” takes the BMW customers’ discontent with the German car producer management decision to introduce the new slogan ““A Company of Ideas“ for their new campaign launched in the United States as a basis for explaining why changing and/or “playing” with slogans could often lead to poor sales results, and sometimes, to a brand demise.

Examples of good and bad communication messages and slogans are provided, while some world-wide campaigns are analyzed to determine whether and why they passed the test of time.

Read the full article in the Serbian language:“The Language of Brands, by Dejan Trpkovic, Ekonomist, October 23, 2006

March 23, 2005November 12, 2019

French Embassy Commends Prodirekt for Creating and Implementing its Communication Strategy and PR Services in Serbia

Belgrade, Serbia – March 23, 2005 – PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the Serbian Government in the field of European integration.

PRODIREKT Leaflet for the Serbian EU Integration Office — PRODIREKT designed the series of publications and promotional material for the Serbian European integration processes (photo: Leaflet for the Serbian EU Integration Office)

Daniel Dobrovoljec, an overall project director, said: “We are very pleased with PRODIREKT’s professionalism, creativity and quality of work. The focal point of the PRODIREKT public relations services related to creative and production of the 12 publications for familiarizing civil servants and the public with the EU accession process. These publications cover EU Competition Rights, the Stabilization and Association Process, Project Cycle Management, Enlarged Europe, EU Regional Policy, Introduction to EU Law, the leaflets on the EU Integration Office, and on the Stabilization and Association Process and European Partnership.”

The successful completion of the PRODIREKT project was announced today in a joint press conference of France and Serbia, at which time the French Ambassador to Serbia-Montenegro, Hugues Pernet, and Head of the EU Integration Office, Radmila Milivojevic, confirmed their intentions to furthering the cooperation between France and Serbia in the European integration processes.

Category: PRODIREKT News