our leadership group
During his career, Dejan held various world-wide executive management positions, setting up and expanding businesses in the emerging markets, improving financial performance and streamlining management and marketing processes and structures.
Most recently, he co-founded the fastest growing social language network Verbalisti, after he had formed a business group within PRODIREKT LLC, responsible for the further expansion of language education and teacher training in Southeast Europe.
In 2004, Dejan designed the Strategic Management program for executive education in the Balkan region, which has received an endorsement by the American Chamber of Commerce and IBM Business Solutions.
In 2001, he formed PRODIREKT Consulting Group (www.prodirekt.net) in Belgrade. As its founder, Dejan is responsible for the vision and strategy of the PRODIREKT group
In 2000, prior to founding PRODIREKT, Dejan Trpkovic established PRODIDE (www.prodide.net), a marketing and PR agency based in Belgrade, as a leading integrated marketing communications company in the region. Prodide has been behind a number of referenced and complex regional projects, such as, the creation of visual identity and media strategy for the Serbian Government’s European Integration Office.
In 1998/99, as Vice President, Western Europe of World-Link UK, a global integrated telecom solutions provider based in New York, Dejan established the Central Office facilities in London, and supervised the operations of EUROLINK, a Greek subsidiary and a licensed telecom carrier.
During 1997-1998, Dejan consulted on various business strategy projects, such as “Modernizing consumer banking in Bosnia and Herzegovina through the implementation of an EFT network, credit card issuance, and related telecommunications system.”
From 1993-96, as Regional Director of Hasbro (a Fortune 500 company), he managed the head office in Vienna, two subsidiaries in Poland and Hungary, and 17 regional distributors. In 1995, he formed HASBRO’s regional head office in Vienna, Austria. In 1994, Dejan directed the purchase of a local Polish distributor and every aspect of this new venture.
He began his career in 1989 as Regional Manager with Technical Language Systems in Denver, Colorado, where he developed Serbo-Croatian/English instruction series, language tests and supporting curriculum as well as managed executive training programs.
Dejan holds a B.A. in Economics from University of Belgrade, Serbia and a Master’s of Business Administration degree from University of Colorado.
Jasmina partnered with Prodirekt in 2010 to lead and manage educational programmes and further develop language study business abroad.
From 2005 until 2006, Jasmina trained as an EAQUALS (Evaluation and Accreditation of Quality in Language Services) inspector. The training was implemented in several modules in well-established schools in different countries, such as Bell in Cambridge, Douka in Athens, Eurocentres in San Sebastian and Intersection Szkola Jezyka Angielskiego in Krakow.
In 2000, Jasmina set up Language Study Travel Department in Kon Tiki Travel, the largest tour operator in the Balkans, which experienced a steady growth in the next ten years.
In 1997, Jasmina founded Foreign Language school ACADEMIA in Pancevo and has been running it since. In its first year the Academia had a little over 50 students and now it provides courses for well over 400 students of all ages and profiles, as well as many prominent companies, banks and other corporate clients.
Jasmina is a connoisseur of literature, and so far has done a number of translations, out of which “The Guinness Book of Records” is probably the most famous, being the first Serbian edition ever. She is also a member of ELTA and a regional coordinator in the Section for Foreign Language Centres of the Serbian Chamber of Commerce.
Jasmina holds a BA in the English Language and Literature (with Italian as a minor) and is an active Court Interpreter.
Nebojsa Radic is Director of the CULP (Cambridge University Language Programme). He is responsible for all the Foreign Language taught courses run by the Language Centre and is member of the team that designs the relevant multimedia, online materials.
Before moving to the UK in 2001 he was Senior Tutor in Italian and Co-ordinator of the Flexible Learning Project of the School of European Languages at the University of Auckland in New Zealand. In New Zealand Nebojsa taught Italian and designed, produced and delivered the multimedia materials for Italian, French and Spanish language courses offered at a distance.
His research interest focuses on the methodology of computer mediated language teaching and more specifically, in distributed-learning environments. Nebojsa completed his previous studies at the Universities of Belgrade (Yugoslavia), Perugia (Italy), Auckland (New Zealand) and British Columbia (Canada).
He is member of the UCML (University Conference of Modern Languages) Executive Committee representing the constituency of Institution Wide Language Programmes.
Nebojša is currently External Examiner at the Language Centres of the Universities of Warwick and Anglia Ruskin and in Italian at the University of East Anglia. He is also member of the Supervisory Board of the Pexim Foundation that in conjunction with the University of Cambridge Trust offers scholarship to students from Serbia and Montenegro.
Nebojsa’s personal interests range from basketball (Senior Treasurer and Head Coach of the University of Cambridge team) to writing fiction. His novel O golmanima i bubnjarima has been published recently in Serbian by Prometej (Novi Sad).
Steven’s unique blend of management, technology and start-up experience will be a valuable asset as PRODIREKT develops its business in the Balkan region.
Steven Damron is CEO of Zone Reactor, a company formed by Zone Ventures and Draper Fisher Jurvetson to accelerate the formation of high tech companies. Zone Reactor works with existing high tech companies to discover and develop technology locked in the R&D labs of those companies.
Before joining Zone Reactor, Steven spent 4 years at idealab!, the Pasadena-based Internet incubator. He served as CEO of EntertainNet and KidsOnLine.com, two idealab! start-ups. He also consulted with many idealab! start-ups on business planning and strategy while directly employed by idealab!.
Steven was an early employee at Sun Microsystems. In his 11 years at Sun, he held sales, marketing and service management positions, usually developing new business lines from the ground up.
Prior to Sun, Steven was a Software Engineer for ADAC Labs, a manufacturer of medical imaging devices, and a Research Physicist at SRI International, a multi-disciplinary consulting organization.
Steven holds a B.A. in Physics and English from Dartmouth College and a Master’s of Business Administration degree from U.C. Berkeley.
PRODIREKT will greatly benefit from Chris’ broad based advertising agency background embracing start-up, small, medium and large agencies and his extensive international experience at Senior Management level covering Europe, Emerging Markets, Middle East, Asia Pacific, and Sub Continent.
At his present position as a Global Group Director for TBWA Worldwide,
Chris is responsible for the management of local agency and network resources on key global clients including caliber, structure, best practice, profitability, business/brand development and provision of supplementary strategic support across a variety of international markets from Mexico to Russia, Spain to Japan, Peru to Malaysia.
Prior to TBWA, Chris was Regional Client Service Director for Grey Asia Pacific responsible for managing the Glaxo SmithKline business and Danone International brands in over 22 markets across the Asia region.
Previously he was Managing Director/Partner for Focus on Kids Ltd., where he managed Tomy, WH Smith, MGM, CWL and Hasbro brands and Regional General Manager, Europe & Emerging Markets for DDB Needham/Griffin Bacal, where he developed a record of accomplishment in establishing and maintaining long-term complex client relationships based on focused, consistent client service and disciplined account management.