PRODIREKT Strengthens its Strategic Communication Services, Chris Galea Joins the Board of Directors of PRODIREKT group as its Advisory Member

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Belgrade, Serbia – February 22, 2004 – PRODIREKT today announced that Chris Galea, worldwide managing director, TBWA Singapore, joined the company’s board of directors as an advisory member.

Chris Galea
Chris Galea

“After 19 years of broad based agency background embracing start-up, small, medium and large agencies (Grey Worldwide, DDBNeedham, TBWA), Chris has accumulated significant depth of senior management experience in many vital sectors including child targeted products, fmcg, brown and white goods, tobacco, financial services, toys and games, service industries and alcohol. Chris will bring to our group an in-depth understanding of global advertising markets and a track record of outstanding client service,” said Dejan Trpkovic, managing director, PRODIREKT LLC.

About TBWA

TBWA Worldwide global clients portfolio includes ABSOLUT, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.

The Serbian Integration Office Announced the Completion of Its EU Communications Strategy and Visual Identity by Prodirekt

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Belgrade, Serbia and Montenegro – June 24, 2003 – The Department for European Integration (EI) today launched its “Communication Strategy on European Integration” and logo/identity at the government’s press office. The main goal of the EU Communication strategy is to ensure free and objective information flow for its citizens and better understanding of the EU Stabilisation and Association Process. A visual identity is one component of a broader campaign to promote the EU strategy. Ana Trbovic, Assistant Minister and Head of the department for European integrations, unveiled the logo that was created by Prodirekt.

PRODIREKT EU 2004/2005 communication strategy plan
Logo of the Serbian European Integration Office

The quadrangle logo features a letter “S” in Cyrillic (“C”) written by way of using yellow stars. The background is made of the EU and Serbian flag colors, blending at the mid-point.

Describing the cooperation with Prodirekt, Ana Trbovic said: “Prodirekt has helped create the overall image of the European Integration office, providing it with a comprehensive visual identity. Achieving the ease of understanding, the logo design clearly conveys the European integration message, while pronouncing the importance of preserving a national identity.” In addition to the main logo, Prodirekt produced a flyer for the wider public and designed several manuals for the Serbian civil servants. “Prodirekt work on the ABC of European Integration particularly stands out and has been commended by the Members of Serbian Parliament and the European Union representatives. They have made our publications recognizable, and as such, they represent a basis for a long-term education and information campaign on the European integration process,” added Ana Trbovic, head of the department for European integrations.

PRODIREKT’s Views of Leadership and Management Development Featured on the Serbian National Television RTS

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Belgrade, Serbia & Montenegro – April 21, 2003 – “The importance of leadership in management” by PRODIREKT on Radio Television Serbia, Channel 1

Prodirekt’s views of the major aspects of leadership, management development, and what it takes to become a successful manager were presented on Channel 1 of the national television RTS. Vesna Manojlovic, editor of the “This is Serbia” program offered valuable insights to managers about the available options for their development, while analyzing the current market offerings and trends in education and training. Prodirekt’s experience in recruiting top managers was used to identify the common traits of successful managers. READ MORE

Dejan Trpkovic about Effective Strategic Management at the OPIC Conference

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Belgrade, Yugoslavia – November 6, 2002 – Dejan Trpkovic, founder of PRODIREKT, a leading management education and development company in the Balkans, and a former Regional Director of Hasbro Corp, talked about various aspects of effective strategic management at the prestigious conference, organized by the Overseas Private Investment Corporation (OPIC) in Belgrade.

As part of a three-day conference, OPIC, the Foreign Commercial Service and American Chamber of Commerce organized jointly the Business Strategies for Managers and Entrepreneurs seminar. Some of the leading senior executives in Yugoslavia were invited to address management issues that they had focused on while developing successful companies. Topics ranged from effective communication and management skills to strategic planning and human resources development. READ MORE