Author: PRODIREKT

PRODIREKT’s innovative solutions for career and talent management offer a bridge between strategy and education, while our business group, with the Verbalists Communication Network, dedicated to language studies, professional training, and translating services, helps our individual and corporate clients achieve their objectives in international communication. Specialties: Education Management, Academic Consulting, Talent Management, Recruiting, HR Consultancy, Career Development and Counseling, Language Education, Interpreting and Translating, Marketing and Communication
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PRODIREKT and Verbalists Support Language Education in Macedonia and the Talent Show Program “Pop Idol”

macedonian idol logo

Prodirekt and the regional language network Verbalists will provide language travel prizes for the first two winners of the world’s renown show program Idol, held in Macedonia.

Verbalisti will take the winner of Idol to Kings Colleges in Great Britain, while a contestant who wins second place will enjoy English classes at sunny Malta in European School of English.

Verbalists is a brand of Prodirekt, which is a certified representative and partner of prestigious schools and colleges in world renowned university centres, such as Oxford and Cambridge.

The safety and wellbeing of young students is the language network’s top priority and that’s why all Verbalists’ groups are accompanied by an experienced group leader who looks after students’ welfare during their course attendance.

Verbalists are also the answer to the growing demand for the regional standardization in foreign language studies.

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Pop Idol Finalists - PRODIREKT and Verbalists Support Language Education in Macedonia and the Talent Show Program Pop Idol

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Nebojsa Radic, Director of the Cambridge University Language Program, joins Prodirekt’s leadership group and Verbalists

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Nebojsa Radic, Director of the Cambridge University Language Programme
Nebojsa Radic, University of Cambridge, Language Centre, Faculty Member

We are delighted to welcome Nebojsa Radic, Director of the Cambridge University Language Program, to our Leadership Group. Nebojsa’s expertise and wealth of experience in creating and developing language programs at one of the most prestigious world universities will undoubtedly help the regional language network Verbalists in its mission to improve the quality of language studies.

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My first time in London – testimonial of an English teacher from Serbia, studying at St. Giles College

Verbalisti communication and language network

Our student, an English language teacher from Serbia, Dejana Prodanovic, attended a teacher training course at St. Giles in 2010. It was her first time in London and here she is talking about her experience and impressions of the four-week language training at St Giles College.

If you are a practicing language teacher, or think you have an excellent knowledge of a foreign language and consider the option of becoming a teacher with an internationally recognized diploma, than our Teacher Training programs could be the next step up on your career ladder.

PRODIREKT programs are delivered by experienced and skilled teacher trainers in modern and media fluent language schools, with the latest resources and facilities. In the learner-centered environment all students will professionally grow, and after the completed course there is an option of finding work and further developing career with the worldwide network of employment opportunities. Contact us for more info.

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The BAS Program of the European Bank for Reconstruction and Development Featured PRODIREKT Business Advisory Services as One of the Best in Serbia

PRODIREKT Management Communication and Development

Belgrade, Serbia – December 20, 2007 – Meteor SN Biro, a company based in Belgrade, a Canon representative and one of the major regional players in office-equipment sales and distribution, approached Business Advisory Service (BAS) in Serbia for consulting and financial assistance in restructuring its business operations.

Continue reading “The BAS Program of the European Bank for Reconstruction and Development Featured PRODIREKT Business Advisory Services as One of the Best in Serbia”
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Marketing in the Era of Citizen Journalism

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Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the “old way of doing business” and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.

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Marketing strategy: Flight from reality

Cover page Ekonomist magazine, Issue 361

Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson.

The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to get back on its feet. Moreover, it is shown in the article how the new marketing strategy, implemented by Harley’s innovative management, expanded the target market for this motorcycle manufacturer, thereby solving one of the main risks that most brands with die-hard supporters face.

Read the full article in the Serbian language: “Marketing Strategy: Flight from Reality”, by Dejan Trpkovic, Ekonomist, April 23, 2007

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The language of brands

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Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans.

The author of the article dubbed “The Language of Brands” takes the BMW customers’ discontent with the German car producer management decision to introduce the new slogan ““A Company of Ideas“ for their new campaign launched in the United States as a basis for explaining why changing and/or “playing” with slogans could often lead to poor sales results, and sometimes, to a brand demise.

Examples of good and bad communication messages and slogans are provided, while some world-wide campaigns are analyzed to determine whether and why they passed the test of time.

Read the full article in the Serbian language:“The Language of Brands, by Dejan Trpkovic, Ekonomist, October 23, 2006

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