The English UK Fair, Vienna 2014 took place on Monday 3 to Thursday 6 March 2014. PRODIREKT and Verbalists participated at the workshop together with 80+ delegates, including representatives from English UK member centers and top quality agents from Central, Eastern and Southeast Europe.

The Vienna Fair was based in the luxurious city center Austria Trend Hotel Savoyen Vienna, a historic building which once housed the Austrian State Printing House and where rooms are named after the family of a local prince.

Delegates were welcomed to the city with a reception and dinner at the grand residence of the British Ambassador before starting formal business the following day.

After a day hard at work in seminars and one-to-one appointments, the party split into four to enjoy their informal evening out, starting with themed city walks and activities, including the waltz class, a private tour of a Hapsburg museum, coffee and cake with a history of Viennese coffee shops and a tour of a Mozart home with a very special concert. “Listening to a brief history of Demel, the famous pastry shop and chocolaterie in Vienna, brought to life with the legendary rich chocolate cake Sachertorte, was a great experience. The cake and coffee indulging was one of four evening activities – which included a concert in one of Mozart’s homes and learning to waltz – which were allocated to us, guests, at random and announced minutes before they happened”, commented Dejan Trpkovic, managing director of PRODIREKT.

Finally, there was dinner in a traditional city restaurant with local specialties pork and Sachertorte.

On the last night of the fair, it was back to formality as the guests enjoyed a gala dinner at the Baroque Palais Daun-Kinsky, one of the most beautiful buildings in the city.