Decoding TikTok’s worth: Identifying your target audience for informed investment decisions
Social media powers up language education and communication development in the Balkans
Belgrade, Serbia – February 20, 2012 – The European head office of the US based PRODIREKT education group today announced that its Verbalists (Verbalisti) Communication and Language Network exceeded an important 10,000-member mark for its Facebook business page. PRODIREKT recently celebrated another landmark when its Verbalists YouTube media channel logged 100,000 video views, the barrier that was broken only two years after the channel inception, with the video views connected mostly to the communication network authored content. The success of the Verbalists social media came after some regional media already proclaimed network Verbalists in 2011 as the fastest growing language education network in Southeast Europe. READ MORE
Marketing in the Era of Citizen Journalism
Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the “old way of doing business” and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.
Marketing strategy: Flight from reality
Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson.
The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to get back on its feet. Moreover, it is shown in the article how the new marketing strategy, implemented by Harley’s innovative management, expanded the target market for this motorcycle manufacturer, thereby solving one of the main risks that most brands with die-hard supporters face.
Read the full article in the Serbian language: “Marketing Strategy: Flight from Reality”, by Dejan Trpkovic, Ekonomist, April 23, 2007
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The language of brands
Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans.
The author of the article dubbed “The Language of Brands” takes the BMW customers’ discontent with the German car producer management decision to introduce the new slogan ““A Company of Ideas“ for their new campaign launched in the United States as a basis for explaining why changing and/or “playing” with slogans could often lead to poor sales results, and sometimes, to a brand demise.
Examples of good and bad communication messages and slogans are provided, while some world-wide campaigns are analyzed to determine whether and why they passed the test of time.
Read the full article in the Serbian language:“The Language of Brands, by Dejan Trpkovic, Ekonomist, October 23, 2006
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French Embassy Commends Prodirekt for Creating and Implementing its Communication Strategy and PR Services in Serbia
Belgrade, Serbia – March 23, 2005 – PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the Serbian Government in the field of European integration.
Daniel Dobrovoljec, an overall project director, said: “We are very pleased with PRODIREKT’s professionalism, creativity and quality of work. The focal point of the PRODIREKT public relations services related to creative and production of the 12 publications for familiarizing civil servants and the public with the EU accession process. These publications cover EU Competition Rights, the Stabilization and Association Process, Project Cycle Management, Enlarged Europe, EU Regional Policy, Introduction to EU Law, the leaflets on the EU Integration Office, and on the Stabilization and Association Process and European Partnership.”
The successful completion of the PRODIREKT project was announced today in a joint press conference of France and Serbia, at which time the French Ambassador to Serbia-Montenegro, Hugues Pernet, and Head of the EU Integration Office, Radmila Milivojevic, confirmed their intentions to furthering the cooperation between France and Serbia in the European integration processes.
The Serbian Integration Office Announced the Completion of Its EU Communications Strategy and Visual Identity by Prodirekt
Belgrade, Serbia and Montenegro – June 24, 2003 – The Department for European Integration (EI) today launched its “Communication Strategy on European Integration” and logo/identity at the government’s press office. The main goal of the EU Communication strategy is to ensure free and objective information flow for its citizens and better understanding of the EU Stabilisation and Association Process. A visual identity is one component of a broader campaign to promote the EU strategy. Ana Trbovic, Assistant Minister and Head of the department for European integrations, unveiled the logo that was created by Prodirekt.
The quadrangle logo features a letter “S” in Cyrillic (“C”) written by way of using yellow stars. The background is made of the EU and Serbian flag colors, blending at the mid-point.
Describing the cooperation with Prodirekt, Ana Trbovic said: “Prodirekt has helped create the overall image of the European Integration office, providing it with a comprehensive visual identity. Achieving the ease of understanding, the logo design clearly conveys the European integration message, while pronouncing the importance of preserving a national identity.” In addition to the main logo, Prodirekt produced a flyer for the wider public and designed several manuals for the Serbian civil servants. “Prodirekt work on the ABC of European Integration particularly stands out and has been commended by the Members of Serbian Parliament and the European Union representatives. They have made our publications recognizable, and as such, they represent a basis for a long-term education and information campaign on the European integration process,” added Ana Trbovic, head of the department for European integrations.