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Schools, language tutors, teachers, and agents are increasingly present on TikTok. Some spending a great deal of time and resources to create content with the hope of going viral. However, is it really worth it?
Belgrade, Serbia – February 20, 2012 – The European head office of the US based PRODIREKT education group today announced that its Verbalists (Verbalisti) Communication and Language Network exceeded an important 10,000-member mark for its Facebook business page. PRODIREKT recently celebrated another landmark when its Verbalists YouTube media channel logged 100,000 video views, the barrier …
Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the "old way of doing business" and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.
Continue reading "Marketing in the Era of Citizen Journalism"
Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson. The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to …
Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans. The author of the article dubbed "The Language of Brands" takes the BMW customers' discontent with …
Belgrade, Serbia - March 23, 2005 - PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the …
Belgrade, Serbia and Montenegro - June 24, 2003 – The Department for European Integration (EI) today launched its “Communication Strategy on European Integration” and logo/identity at the government’s press office. The main goal of the EU Communication strategy is to ensure free and objective information flow for its citizens and better understanding of the EU …