TV show Exclusive featuring Verbalists as the main supporter of the Macedonian Pop Idol Talent Show (VIDEO)

Verbalisti communication and language network

Skopje, Macedonia – April 17, 2011 – Ivanna Hadzievska, the host of the popular TV show Exclusive, speaks to Jasmina Saric, director of educational programs, PRODIREKT, at the onset of the Pop Idol finals about her company’s media and educational support for this talent show.

TV show Exclusive featuring Verbalisti as the main supporter of the talent show Macedonian Pop Idol
Ivanna Hadzievska, A1 TV (left) and Jasmina Saric, PRODIREKT

PRODIREKT, a company that owns one of the fastest growing educational social network Verbalists, will award a two-week language course at Kings Colleges for the first Macedonian Pop Idol. Even at the very start of the of the Macedonian Pop Idol finals, language education has become a true hit among the young in Macedonia, while the Verbalists Facebook page hit the record on April 3 by getting more than 1,000 new members. READ MORE

Marketing in the Era of Citizen Journalism

ekonomist broj 3701

Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the “old way of doing business” and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.

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Marketing strategy: Flight from reality

Cover page Ekonomist magazine, Issue 361

Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson.

The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to get back on its feet. Moreover, it is shown in the article how the new marketing strategy, implemented by Harley’s innovative management, expanded the target market for this motorcycle manufacturer, thereby solving one of the main risks that most brands with die-hard supporters face.

Read the full article in the Serbian language: “Marketing Strategy: Flight from Reality”, by Dejan Trpkovic, Ekonomist, April 23, 2007

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