Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson. The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to …
The language of brands
Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans. The author of the article dubbed "The Language of Brands" takes the BMW customers' discontent with …
Dejan Trpkovic Interview: The Attraction of Success
Monthly magazine PRESTUP features an interview with Dejan Trpkovic about the career aspects and his views and expectations of the Serbian market Read the full article in the Serbian language: PRIVLAČNOST USPEHA, Prestup Olivera Milos Todorovic of PRESTUP, a cutting edge independent monthly, talks to Dejan Trpkovic, the founder of PRODIREKT, one of the leading …
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When a job finds you
Belgrade, Serbia & Montenegro – 28 April, 2004 – Status magazine interviews job seekers, major employers and leading management recruiters to determine changes in the employment trends and practices in Serbia Personal connections and nepotism are being replaced by professionalism in the employment practice in Serbia. In the interview to Status magazine, the representatives of …
Management for the 21st century
Belgrade, Serbia & Montenegro – April 26, 2004 – Dejan Trpkovic in an interview for DC Magazine about strategic business management and importance of management education and development For managers, high quality training and development are becoming accessible locally, writes DC Magazin, a monthly business magazine with the highest circulation in Serbia and Montenegro, referring …
Dejan Trpkovic about management recruiting in Serbia and Montenegro in an interview for daily Politika
Belgrade, Serbia & Montenegro – April 6, 2004 – The oldest and most prestigious daily newspaper in Serbia and Montenegro (SCG), POLITIKA, describes the growing management recruiting industry in the country in an interview with Dejan Trpkovic, the principal of Prodirekt, one of the leading management consulting and executive search firms in SCG. Mr. Trpkovic …
Finding a successful manager
Belgrade, Serbia & Montenegro – March 22, 2004 – Founder of Prodirekt in an interview with daily Danas speaks about managers and trends in executive search industry in southeast Europe Dejan Trpkovic, founder of Prodirekt, the leading retained executive search firm in Serbia, was interviewed by Vesna Sekerezovic, of Danas, leading daily newspaper in Serbia …
PRODIREKT’s Views of Leadership and Management Development Featured on the Serbian National Television RTS
Belgrade, Serbia & Montenegro – April 21, 2003 – “The importance of leadership in management” by PRODIREKT on Radio Television Serbia, Channel 1 Prodirekt’s views of the major aspects of leadership, management development, and what it takes to become a successful manager were presented on Channel 1 of the national television RTS. Vesna Manojlovic, editor …
