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Posts from the ‘Language Education’ Category

The Junior Language Market is Seeing a Boom

Dan Thomas, in his article for The Pie, an online publication for educators, looks at the factors behind the growth of the junior language market. Major players in language education have seen sustained, sometimes rapid, growth in recruitment over the last few years; opening new campuses and increasing the diversification of nationalities on their courses.

Driving the phenomenon is an ever more competitive job market in which having a second language – and having studied abroad – gives young people a distinct advantage. For this reason, say educators, during a period of economic austerity in many language learning markets, parents are willing to continue spending on their children’s education while making savings on their own.

It appears the demand is not only for English courses. In Europe, Italy’s Linguaviva says it sees around 5% growth each year for its Italian classes, while Germany’s DID says interest from students wanting to learn German in Berlin has increased.

Another success story is Azurlingua in the South of France, which has expanded from 20-30 students to 2,500 students in the last 10 years. Director, Jean Luc Librati, says the French market is coming to maturity, with junior courses becoming an educational rite of passage for language learners and being taken more seriously.

Verbalisti young learners leaving for Malta

Verbalisti young learners leaving for Malta

“Let’s say that 10 years ago, it was more like ‘let’s have fun and at the same time learn French’. Now it’s more ‘let’s learn French and at the same time we’ll have fun’,” says Libreti.

Students on Azurlingua’s courses now take exams recognised not only by the French Government, but also the Common European Framework of Reference for languages which enables qualifications to be recognised across European borders.

“This new way to recognise language ability is becoming better and better known,” says Libreti. “It is also proof that the market is reaching a more professional level.”

While the need for a second language is certainly the fuel for growth, other factors are catalysts. One such is visa conditions. As junior courses are generally short haul and rarely year round, students can usually enter a country far more simply than adults, often on a tourist visa.

Increased awareness of junior products is also helping providers. The relationships an educator builds with his agents around the world helps drive “word of mouth” marketing. Consumers have also changed their attitudes. Teachers and students are more knowledgeable about the courses available and parents are more trusting and willing to allow their children to travel.

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PRODIREKT Education Consultancy has Met Strict Standard of Quality of German ICEF, PRODIREKT Recognized as ICEF Agency

Bonn, Germany – November 21, 2011 – German ICEF today formally recognized PRODIREKT as the Agency and educational consultancy that met ICEF’s strict standard of quality. PRODIREKT successfully completed a quality assurance screen during 2011 and has become a preferred Agency of ICEF.

Language study abroad and Verbalists students in LondonPRODIREKT Director of Educational Programs Jasmina Saric said, “The global population of international students has grown dramatically over the past decade, and all signs point that the same is happening, albeit at the slower pace, in Southeast Europe. This also means that our customers are becoming more demanding and knowledgeable about the opportunities in international education. Therefore, we must be transparent in our practices and be more accountable how we conduct our business. Our company, with the support from the Western educators, created the Verbalists Language Network in 2010 to meet this growing demand for the regional standardization in foreign language studies. The popularity of Verbalists and its fast growth to a 11,000-member strong community in less than two years is the best evidence that the regional customers needed one credible opinion forum and education market place they can trust. With ICEF’s recognition of PRODIREKT’s high quality education services, we continue to show our commitment to improved practice and professional standards”.

Along with our well-established quality assurance screening for agents, ICEF has for some time followed strict guidelines for educators participating in ICEF Workshops. All institutions that attend the ICEF Higher Education Workshop must be fully accredited in their home countries.

About ICEF
ICEF logoICEF’s industry-leading quality assurance processes are increasingly recognised worldwide as an important qualification for agencies who have been successfully vetted for, and participated in, ICEF Workshops. In 2010, ICEF launched a formal recognition programme, acknowledging agents who have met ICEF’s strict standard of quality. The ICEF Agency status is conferred for a two-year period and is renewed through ongoing quality assurance screening and participation in ICEF Workshops.

About PRODIREKT
PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalists, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

Learn about ICEF’s services and listen to educators from around the world talk about how ICEF impacts their international education and language travel:

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Verbalist and Pop Idol Ivan Radenov Arrives at Kings Colleges – English Language Courses in London and Oxford (VIDEO)

London, UK – 15 November, 2011 – PRODIREKT, a company which owns the fastest growing communication and language network VERBALISTI, awarded a two-week language course at KINGS COLLEGES for Ivan Radenov, the first Macedonian Pop Idol.

Our partners, Kings Colleges, made sure that Ivan’s stay in London turns memorable in many ways, so The First Macedonian Idol played in the Band of Kings, attended famous theater performances, and even met Glenn Hughes, one of the members of his favorite band Deep Purple.

Ivan Radenov and Glenn Hughes

Ivan Radenov, the First Macedonian Pop Idol, meets his idol in London - Glenn Hughes of the great Deep Purple!

Ivan has been improving his English at Kings Colleges, one of the oldest and most prestigious language institutions in the UK, with the tradition spanning over 54 years and centres in London, Oxford and Bournemouth, the English Riviera gem.

And what does Ivan say about his language experience with Verbalisti and Kings Colleges, well, just play the video…

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PRODIREKT Takes Ivan Radenov, the First Macedonian Pop Idol, to London for Language Education at Kings Colleges (VIDEO)

Skopje, Macedonia – October 28, 2011 – PRODIREKT, a company that owns one of the fastest growing educational social network Verbalisti, awarded a two-week language course at KINGS COLLEGES for the first Macedonian Pop Idol. Even at the very start of the of the Macedonian Pop Idol finals, the language education became a true hit among the young in Macedonia, while the Facebook page Verbalisti recorded more than 1000 new members in just one week. Ivan will improve his English at KINGS COLLEGES, one of the oldest and most prestigious language institutions in the UK, with the tradition spanning over 54 years and centres in London, Oxford and Bournemouth, the English Riviera gem.

PRODIREKT awarded a two-week language course at Kings Colleges for Ivan Radenov, the first Macedonian Pop Idol

PRODIREKT awarded a two-week language course at Kings Colleges for Ivan Radenov, the first Macedonian Pop Idol

Macedonian Idol Season 1 (Macedonian: Македонски идол – Makedonski Idol) was the first season of the Macedonian version of the worldwide known talent franchise series Pop Idol. The show started airing on November 13, 2010 on A1 TV and finished airing on May 30, 2011 with the big final held in Metropolis Arena, Skopje. The winner was Ivan Radenov from Gevgelija. As first runner-up finished Miki Sekulovski and second runner-up Dejan Jovanov.

The auditions started in the summer 2010. Ten Macedonian cities were included: Ohrid, Kavadarci, Strumica, Veles, Stip, Kumanovo,Skopje, Bitola, Tetovo and Prilep. Three famous Macedonian personalities were chosen to be the judges: Kaliopi Bukle (singer), Igor Dzambazov (TV host, singer and actor) and Toni Mihajlovski (TV host and actor). Ivanna Hadzievska and Nenad Gjeorgjievski famous for being hosts of the show-magazine A1 Exclusive were the hosts of the show.

Twenty candidates were chosen for the final cut of the show. However, in the final concerts got only 13 candidates (finalists). The other seven were promised to record a song, which will be given as an award from the jury.

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Verbalisti Interview: Ivan Radenov
by Jasmina Saric, PRODIREKT
October 2011, Skopje, Macedonia
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Verbalisti My London Language Program Best Rated Again in 2011

My Language Experience – My London 2011

One of the most popular language programs PRODIREKT and its communication network Verbalisti have developed is undoubtedly My London. In 2011, Verbalists again gave it the highest remarks; the secret of its popularity lies in the perfect balance of language learning through experience, sightseeing and fun.

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