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Skopje, Macedonia – April 17, 2011 – Ivanna Hadzievska, the host of the popular TV show Exclusive, speaks to Jasmina Saric, director of educational programs, PRODIREKT, at the onset of the Pop Idol finals about her company’s media and educational support for this talent show. PRODIREKT, a company that owns one of the fastest growing …
Elina Spiro Duni is a Swiss-Albanian jazz singer, born in Tirana, Albania, in May 1981. Elina was born in Tirana, Albania, to an artistic family and made her first steps on stage at the age of five. Her mother and grandfather were writers, her other grandfather was a singer, whereas her father was an actor and …
Prodirekt and the regional language network Verbalists will provide language travel prizes for the first two winners of the world’s renown show program Idol, held in Macedonia. Verbalisti will take the winner of Idol to Kings Colleges in Great Britain, while a contestant who wins second place will enjoy English classes at sunny Malta in …
We are delighted to welcome Nebojsa Radic, Director of the Cambridge University Language Program, to our Leadership Group. Nebojsa's expertise and wealth of experience in creating and developing language programs at one of the most prestigious world universities will undoubtedly help the regional language network Verbalists in its mission to improve the quality of language …
Our student, an English language teacher from Serbia, Dejana Prodanovic, attended a teacher training course at St. Giles in 2010. It was her first time in London and here she is talking about her experience and impressions of the four-week language training at St Giles College. If you are a practicing language teacher, or think …
Belgrade, Serbia – December 20, 2007 – Meteor SN Biro, a company based in Belgrade, a Canon representative and one of the major regional players in office-equipment sales and distribution, approached Business Advisory Service (BAS) in Serbia for consulting and financial assistance in restructuring its business operations. The BAS grant is a key component of …
Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies …
Continue reading "Marketing in the Era of Citizen Journalism"
Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson. The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to …
Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans. The author of the article dubbed "The Language of Brands" takes the BMW customers' discontent with …
Belgrade, Serbia - March 23, 2005 - PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the …