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In the spring of 2018, the Yale psychology professor Laurie Santos unveiled a new course, Psychology and the Good Life. The subject was happiness. The reaction was unprecedented. Psychology and the Good Life became the most popular class ever taught in Yale University’s 317-year history, and garnered national and international media attention.

Santos’ course was a blend of abstract and concrete. It combined positive psychology with the real-life applications of behavioral science. It debunked popular notions of what makes people happy (like the luxury Mercedes-Benz status symbol) and helped students understand the habits they should build to lead truly happier, more fulfilled lives. READ MORE

English Attack! partners with Prodirekt for language learning innovation across Southeast Europe

Media and education group PRODIREKT, with its Verbalists Language Network, will be responsible for rolling out innovative online entertainment-based approach to English-language learners in seven markets.

Paris, France – June 6, 2012 – Entertainment Learning, the European leading education-via-entertainment company, announced its partnership with PRODIREKT LLC (www.prodirektgroup.com) today for the launch of its flagship language learning service, English Attack!, (www.english-attack.com) in Serbia, Macedonia, Albania, Bosnia and Herzegovina, Montenegro, Croatia, and in Bulgaria.

“Our innovative media and entertainment-based approach to learning English was designed to be as accessible and affordable as possible, so our policy is to work with partners not just in the world’s main markets for English learning, but everywhere. In Southeast Europe, we have been delighted to find a partner PRODIREKT, that, with its fast growing Verbalists Language Network, offers innovation, market knowledge, skills, credibility and marketing platforms not only in the area of language education, but in media, travel, and youth marketing as well. We are confident that they will be very successful in introducing English Attack! to the millions of learners of English in these rapidly developing markets,” said Paul Maglione, co-founder of Entertainment Learning.

Dejan Trpkovic, managing director, PRODIREKT, added: “The partnership with Entertainment Learning ideally complements our business strategy, while their English Attack! will expand our portfolio of experience-based educational programs. As part of our commitment to motivate, educate and keep the professionals in Southeast Europe in tune with the latest trends in communication and personal development, our network Verbalists has been supporting major cultural events, regional music and film festivals, as well as conducting interviews with successful business people and celebrities. English Attack! is a valuable addition to our content that stands out for its originality, high quality and is aimed at learning through experience and entertainment.

The full impact of the Internet revolution has yet to be seen in the field of education, and in particular most online language-learning sites are still based on exercises and structures typical of early 20th-century pedagogy, far removed from the interests and motivations of today’s learners. English Attack! aims to propel language learning into the 21st century with an innovative, social approach.

English Attack! allows learners of English to improve their language skills contextually with video clips from blockbuster movies, hit TV series, music videos and television news reports; online games ; and thematic visual dictionaries. They can also practice their developing English language skills within the site’s global social network of learners of English. Users have a choice between an English-language interface and a version with navigation, help texts, tutorials, a dictionary, and other resources in 19 other languages, including Spanish, allowing easier access to the site’s unique pedagogical approach.

About Entertainment Learning/English Attack!:

Entertainment Learning was founded in 2009, based on the vision of transforming education via web 2.0 principles and the power of online entertainment. It is represented by Marketing Partners in 12 countries covering 15 markets, with offices in Paris, Dusseldorf, Warsaw, Prague, Istanbul, Barcelona, Chicago, Mexico City, Sao Paulo, Bogota, Seoul and Bangkok.

Its first online service, English Attack!, was developed in partnership with a range of English-teaching professionals, and emerged from large-scale worldwide Beta-testing in July 2011. English Attack delivers a truly innovative approach to language learning, based on cognitive neuroscience and the use of learning concepts derived from the latest language learning pedagogy as well as principles based on learning games.

The service is available to both consumers and, via a multi-user license, to schools, language institutes, universities and companies.

English Attack! is available in 20  languages. These include French, Spanish, Italian, Portuguese, Russian, Romanian, Polish, Turkish, Chinese, Japanese, Hindi, and Korean, allowing easier beginner-level access to the site’s unique pedagogical approach.

About PRODIREKT LLC and Verbalists (Verbalisti) Language Network

PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its Verbalists Language Network and business group, dedicated to language studies, professional training, translation and interpreting services, help young professionals and corporate clients achieve their objectives in international communication.

The Verbalists Language Network has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalists are the answer to the growing demand for the regional standardization in foreign language studies. That language network offers quality language courses for students of all ages and levels according to their various budget needs.

English Learning Got Stronger – French Education Ministry Chooses English Attack!

Paris, France – April 10, 2012 – PRODIREKT’s partner in providing innovative language learning in Serbia and the Balkans, company Entertainment Learning, with its product English Attack!, has been named official pedagogical partner and content supplier to English By Yourself, the national online portal for English language learning developed by the French Education Ministry. Tha partnership was announced at a press event in Paris by French Education Minister Luc Chatel.

English Attack! chosen as content provider for new French Education Ministry portal for learning English

The portal has been created and will be operated by the Centre National d’Enseignement a Distance (Cned), the French Education Ministry’s distance-learning unit. Like English Attack!, the Cned is active in the promotion of informal, lifelong education and autonomous learning for a wide audience. Every day, English By Yourself will feature freshly updated content from English Attack!, specifically: the Video Booster of the Day, the Verb Dash learning game, and the Photo Vocab of the Day.

English Attack! has been created in consultation with linguists and Teachers of English as a Foreign Language, and implements a novel pedagogical approach to language learning based on cognitive neuroscience.

PRODIREKT expects to launch the first local language versions of English Attack! in June 2012.

About the Cned

The Centre National d’Enseignement a Distance (Cned) is a national public sector organization appointed by the French Ministries of Education and Higher Learning, and is tasked with the promotion and enabling of distance learning, in particular via information and communication technologies.

About Entertainment Learning/English Attack!

Entertainment Learning was founded in 2009, based on the vision of transforming education via web 2.0 principles and the power of online entertainment. It is represented by Marketing Partners in 12 countries covering 15 markets, with offices in Paris, Dusseldorf, Warsaw, Prague, Istanbul, Barcelona, Chicago, Mexico City, Sao Paulo, Bogota, Seoul and Bangkok. Its first online service, English Attack!, was developed in partnership with a range of English-teaching professionals, and delivers a truly innovative approach to language learning, based on cognitive neuroscience and the use of learning concepts derived from the latest language learning pedagogy as well as principles based on learning games.

About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)

PRODIREKT (www.prodirektgroup.com) provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

The communication and language network Verbalisti (www.facebook.com/verbalisti) has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.