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Posts tagged ‘language learning’

PRODIREKT and Entertainment Learning Partner to Help Learners in the Balkan Region to Improve their English

Belgrade, Serbia — February 3, 2012 — PRODIREKT LLC today said it will join forces with Paris based Entertainment Learning SAS to market its flagship language learning service, English Attack!, in the Balkans. The exclusive regional partnership agreement is expected to be announced shortly.
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English Attack! and Prodirekt together in improving English language education in SEE

“Prodirekt” and “Entertainment Learning” partner to help learners in the Balkan region to improve their English

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Paul Maglione, co-founder of Entertainment Learning said: “We interviewed many potential partners for the Balkan region, and finally found what we were looking for in PRODIREKT LLC. We are confident that they have expertise and experience to create the ideal marketing and communications programs and commercial initiatives, as well as the local relationships with teachers, schools, universities, language institutes, and companies, to make English Attack! an integral part of PRODIREKT’s education offering and  an important player in the growing and dynamic English language-learning industry here in the Balkan region.

PRODIREKT expects to launch the first local language versions of English Attack! in April 2012, giving English language learners in the Balkan region a choice between an English-language interface for the innovative online service; and a version with navigation, help texts, tutorials, a dictionary, and other resources in local languages, and allowing easier access to the site’s unique pedagogical approach by early-stage learners of English.

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About Entertainment Learning
Entertainment Learning was founded by the well-known specialists in the media and entertainment industries, Paul Maglione and Frederic Tibout, who see a huge potential in the power of digital entertainment applied to a radically different way of helping people learn languages. English Attack! is the first site developed and published by Entertainment Learning.

Launched at the end of June 2011, English Attack! has attracted its 100,000th registered user and opened its 12th regional sales and marketing office. English Attack! is a global site created to help learners around the world improve their English, and is already available with a user interface in 13 languages. English Attack! features a combination of video clips, thematic visual dictionaries and games; a motivational reward-rich ecosystem; and social networking functionality allowing learners to use what they learn from the site.

Thanks to an innovative pedagogical approach combining elements of online entertainment, online social networks, and “gamification,” English Attack! (www.english-attack.com) is attracting an ever-increasing number of the “digital native” learners of English aged 13 to 35 for which it was designed.

English Attack! has been recognized on the European high tech scene, with finalist status at the TechCrunch (Paris), The Next Web (Amsterdam), and Plugg (Brussels) competitions, and it was a winner of the SeedCamp Paris event.

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About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

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English UK, the World’s Leading Language Teaching Association, Recognized PRODIREKT as a Partner Agency

Belgrade, Serbia – January 25, 2012 – English UK, which works with the British Council to operate the English in Britain Accreditation Scheme, recognized PRODIREKT as an educational consultancy that successfully promoted the UK as an English language teaching destination in the past years. The recognition and accreditation of PRODIREKT as an English UK Partner Agency came as a result of PRODIREKT’s strictly adhering to the principles of the agency code of conduct, while providing language education services since 2002.

PRODIREKT has been recognized by the English UK as a Partner Agency

PRODIREKT was the first in the region to be recognized by English UK as a Partner Agency

“We are delighted to be the first company in the region to be recognized as an official Partner Agency by English UK, which is known for its independence, reputation and strict monitoring of its members’ work in the local markets,” commented Dejan Trpkovic, Managing Director of PRODIREKT. “This recognition is a great reward for our hard work during the last three years, the period that was also marked with the regional success of the communication and language network Verbalisti. The English UK partner membership will certainly be viewed by our clients and partners as an extra mark of quality of PRODIREKT services, and is a good start in the regional standardization of foreign language studies and recognition of high quality local agencies,” said Dejan Trpkovic.

Review the English UK media release in January 2012:  English UK’s newest Partner Agencies

English UK web site PRODIREKT profile:  PRODIREKT English UK Partner Agency

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About English UK
English UK is an independent organisation which works with the British Council to operate the English in Britain Accreditation Scheme. As the world’s leading language teaching association,  English UK has more than 450 members – all accredited by the British Council – including private language schools, educational trusts and charities and language centres in further education colleges and universities.

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The Junior Language Market is Seeing a Boom

Dan Thomas, in his article for The Pie, an online publication for educators, looks at the factors behind the growth of the junior language market. Major players in language education have seen sustained, sometimes rapid, growth in recruitment over the last few years; opening new campuses and increasing the diversification of nationalities on their courses.

Driving the phenomenon is an ever more competitive job market in which having a second language – and having studied abroad – gives young people a distinct advantage. For this reason, say educators, during a period of economic austerity in many language learning markets, parents are willing to continue spending on their children’s education while making savings on their own.

It appears the demand is not only for English courses. In Europe, Italy’s Linguaviva says it sees around 5% growth each year for its Italian classes, while Germany’s DID says interest from students wanting to learn German in Berlin has increased.

Another success story is Azurlingua in the South of France, which has expanded from 20-30 students to 2,500 students in the last 10 years. Director, Jean Luc Librati, says the French market is coming to maturity, with junior courses becoming an educational rite of passage for language learners and being taken more seriously.

Verbalisti young learners leaving for Malta

Verbalisti young learners leaving for Malta

“Let’s say that 10 years ago, it was more like ‘let’s have fun and at the same time learn French’. Now it’s more ‘let’s learn French and at the same time we’ll have fun’,” says Libreti.

Students on Azurlingua’s courses now take exams recognised not only by the French Government, but also the Common European Framework of Reference for languages which enables qualifications to be recognised across European borders.

“This new way to recognise language ability is becoming better and better known,” says Libreti. “It is also proof that the market is reaching a more professional level.”

While the need for a second language is certainly the fuel for growth, other factors are catalysts. One such is visa conditions. As junior courses are generally short haul and rarely year round, students can usually enter a country far more simply than adults, often on a tourist visa.

Increased awareness of junior products is also helping providers. The relationships an educator builds with his agents around the world helps drive “word of mouth” marketing. Consumers have also changed their attitudes. Teachers and students are more knowledgeable about the courses available and parents are more trusting and willing to allow their children to travel.

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PRODIREKT Education Consultancy has Met Strict Standard of Quality of German ICEF, PRODIREKT Recognized as ICEF Agency

Bonn, Germany – November 21, 2011 – German ICEF today formally recognized PRODIREKT as the Agency and educational consultancy that met ICEF’s strict standard of quality. PRODIREKT successfully completed a quality assurance screen during 2011 and has become a preferred Agency of ICEF.

Language study abroad and Verbalists students in LondonPRODIREKT Director of Educational Programs Jasmina Saric said, “The global population of international students has grown dramatically over the past decade, and all signs point that the same is happening, albeit at the slower pace, in Southeast Europe. This also means that our customers are becoming more demanding and knowledgeable about the opportunities in international education. Therefore, we must be transparent in our practices and be more accountable how we conduct our business. Our company, with the support from the Western educators, created the Verbalists Language Network in 2010 to meet this growing demand for the regional standardization in foreign language studies. The popularity of Verbalists and its fast growth to a 11,000-member strong community in less than two years is the best evidence that the regional customers needed one credible opinion forum and education market place they can trust. With ICEF’s recognition of PRODIREKT’s high quality education services, we continue to show our commitment to improved practice and professional standards”.

Along with our well-established quality assurance screening for agents, ICEF has for some time followed strict guidelines for educators participating in ICEF Workshops. All institutions that attend the ICEF Higher Education Workshop must be fully accredited in their home countries.

About ICEF
ICEF logoICEF’s industry-leading quality assurance processes are increasingly recognised worldwide as an important qualification for agencies who have been successfully vetted for, and participated in, ICEF Workshops. In 2010, ICEF launched a formal recognition programme, acknowledging agents who have met ICEF’s strict standard of quality. The ICEF Agency status is conferred for a two-year period and is renewed through ongoing quality assurance screening and participation in ICEF Workshops.

About PRODIREKT
PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalists, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

Learn about ICEF’s services and listen to educators from around the world talk about how ICEF impacts their international education and language travel:

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Verbalist and Pop Idol Ivan Radenov Arrives at Kings Colleges – English Language Courses in London and Oxford (VIDEO)

London, UK – 15 November, 2011 – PRODIREKT, a company which owns the fastest growing communication and language network VERBALISTI, awarded a two-week language course at KINGS COLLEGES for Ivan Radenov, the first Macedonian Pop Idol.

Our partners, Kings Colleges, made sure that Ivan’s stay in London turns memorable in many ways, so The First Macedonian Idol played in the Band of Kings, attended famous theater performances, and even met Glenn Hughes, one of the members of his favorite band Deep Purple.

Ivan Radenov and Glenn Hughes

Ivan Radenov, the First Macedonian Pop Idol, meets his idol in London - Glenn Hughes of the great Deep Purple!

Ivan has been improving his English at Kings Colleges, one of the oldest and most prestigious language institutions in the UK, with the tradition spanning over 54 years and centres in London, Oxford and Bournemouth, the English Riviera gem.

And what does Ivan say about his language experience with Verbalisti and Kings Colleges, well, just play the video…

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