English UK, the World’s Leading Language Teaching Association, Recognized PRODIREKT as a Partner Agency

Belgrade, Serbia – January 25, 2012 – English UK, which works with the British Council to operate the English in Britain Accreditation Scheme, recognized PRODIREKT as an educational consultancy that successfully promoted the UK as an English language teaching destination in the past years. The recognition and accreditation of PRODIREKT as an English UK Partner Agency came as a result of PRODIREKT’s strictly adhering to the principles of the agency code of conduct, while providing language education services since 2002. READ MORE

PRODIREKT education consultancy has met strict standard of quality of German ICEF, PRODIREKT recognized as ICEF Agency

Bonn, Germany – November 21, 2011 – German ICEF today formally recognized PRODIREKT as the Agency and educational consultancy that met ICEF’s strict standard of quality. PRODIREKT successfully completed a quality assurance screen during 2011 and has become a preferred Agency of ICEF.

Language study abroad and Verbalists students in LondonPRODIREKT Director of Educational Programs Jasmina Saric said, “The global population of international students has grown dramatically over the past decade, and all signs point that the same is happening, albeit at the slower pace, in Southeast Europe. This also means that our customers are becoming more demanding and knowledgeable about the opportunities in international education. Therefore, we must be transparent in our practices and be more accountable how we conduct our business. Our company, with the support from the Western educators, created the Verbalists Language Network in 2010 to meet this growing demand for the regional standardization in foreign language studies. The popularity of Verbalists and its fast growth to a 11,000-member strong community in less than two years is the best evidence that the regional customers needed one credible opinion forum and education market place they can trust. With ICEF’s recognition of PRODIREKT’s high quality education services, we continue to show our commitment to improved practice and professional standards”.

Along with our well-established quality assurance screening for agents, ICEF has for some time followed strict guidelines for educators participating in ICEF Workshops. All institutions that attend the ICEF Higher Education Workshop must be fully accredited in their home countries.

About ICEF
ICEF logoICEF’s industry-leading quality assurance processes are increasingly recognised worldwide as an important qualification for agencies who have been successfully vetted for, and participated in, ICEF Workshops. In 2010, ICEF launched a formal recognition programme, acknowledging agents who have met ICEF’s strict standard of quality. The ICEF Agency status is conferred for a two-year period and is renewed through ongoing quality assurance screening and participation in ICEF Workshops.

PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalists, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

Learn about ICEF’s services and listen to educators from around the world talk about how ICEF impacts their international education and language travel:



The BAS Program of the European Bank for Reconstruction and Development Featured PRODIREKT Business Advisory Services as One of the Best in Serbia

Belgrade, Serbia – December 20, 2007 – Meteor SN Biro, a company based in Belgrade, a Canon representative and one of the major regional players in office-equipment sales and distribution, approached Business Advisory Service (BAS) in Serbia for consulting and financial assistance in restructuring its business operations. The BAS grant is a key component of BAS Program assistance, thus helping financially constrained enterprises, such as Meteor SN Biro, to access prime consultancy services. The new market economy and growing competition put pressure on this 15-year old company to improve organizational efficiency, and to restructure the company so that further growth – and the business relationship with the main supplier, Canon – could be sustained.

On April 17, 2007, Meteor SN Biro retained PRODIREKT, a management consultancy and HR development firm accredited by the BAS program, to help the company improve its operations. PRODIREKT developed the project, with the goal to implement two separate business improvement processes within  60 days – a business audit and a series of introductory HR training sessions.

Meteor SN Biro
PRODIREKT conducted a series of introductory HR training sessions to improve communication and organizational efficiency in Meteor SN Biro

PRODIREKT completed the project on time, while providing Meteor SN Biro with the detailed description of the company’s current state, and the recommendations of how to improve the business processes and management structure. During the business process audit, PRODIREKT considered the macro and micro aspects of Meteor SN Biro: strategic and goal setting process; planning function; connections between the company’s departments; reporting structure and involvement of employees at various decision making levels; staffing; ties between job descriptions, incentive systems, activities, and processes; performance evaluations.

Upon the completion of the second stage of the business audit, PRODIREKT conducted a series of introductory HR training sessions, namely:

  • Business Communication and Human Behaviour
  • Organizational Behaviour and Work Efficiency
  • Team Management & Leadership

The main part of the training was devoted to all company employees, aimed at improving verbal and non-verbal communication internally, within the company, and externally, with the suppliers and customers. The second part of the training concentrated on enhancing employee work efficiency through team building, better time management, better problem solving and decision making, etc. The last part of the HR development, related to the team management and leadership training, was provided for the company management.

The HR training was received extremely well by the employees and management of Meteor SN Biro, and showed immediate, positive results regarding internal personal relations, and the communication process.

Meteor SN Biro gave the business advisory services of PRODIREKT the highest remarks in the BAS Program’s consultancy work evaluation, while BAS Program in Serbia featured PRODIREKT’s business advice and services to Meteor SN Biro as one of the best projects performed in 2007.

About BAS Program
Business Advisory Service (BAS) is the program of the European Bank for Reconstruction and Development (EBRD), which has successfully implemented 6,600 projects in 22 countries. The program backs the development of small and mid-sized enterprises in transition countries by providing business advice and services, as well as the development of domestic consulting market. The Government of the Kingdom of Netherlands has been a donor of the BAS program in Serbia, and until November 2011, it provided donations in the amount of 3 million Euros. BAS supports local private companies in all industrial branches in various segments of management and business consulting. An approved project is supported with a grant amounting up to 50% of the net costs of the project, while the total grant cannot exceed 10,000 Euros.