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Prodirekt and the regional language network Verbalists will provide language travel prizes for the first two winners of the world’s renown show program Idol, held in Macedonia. Verbalisti will take the winner of Idol to Kings Colleges in Great Britain, while a contestant who wins second place will enjoy English classes at sunny Malta in …
We are delighted to welcome Nebojsa Radic, Director of the Cambridge University Language Program, to our Leadership Group. Nebojsa's expertise and wealth of experience in creating and developing language programs at one of the most prestigious world universities will undoubtedly help the regional language network Verbalists in its mission to improve the quality of language …
Belgrade, Serbia – December 20, 2007 – Meteor SN Biro, a company based in Belgrade, a Canon representative and one of the major regional players in office-equipment sales and distribution, approached Business Advisory Service (BAS) in Serbia for consulting and financial assistance in restructuring its business operations. The BAS grant is a key component of …
Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies …
Continue reading "Marketing in the Era of Citizen Journalism"
Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson. The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to …
Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans. The author of the article dubbed "The Language of Brands" takes the BMW customers' discontent with …
Belgrade, Serbia - March 23, 2005 - PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the …
Monthly magazine PRESTUP features an interview with Dejan Trpkovic about the career aspects and his views and expectations of the Serbian market Read the full article in the Serbian language: PRIVLAČNOST USPEHA, Prestup Olivera Milos Todorovic of PRESTUP, a cutting edge independent monthly, talks to Dejan Trpkovic, the founder of PRODIREKT, one of the leading …
Continue reading "Dejan Trpkovic Interview: The Attraction of Success"
Belgrade, Serbia & Montenegro – 28 April, 2004 – Status magazine interviews job seekers, major employers and leading management recruiters to determine changes in the employment trends and practices in Serbia Personal connections and nepotism are being replaced by professionalism in the employment practice in Serbia. In the interview to Status magazine, the representatives of …
Belgrade, Serbia & Montenegro – April 26, 2004 – Dejan Trpkovic in an interview for DC Magazine about strategic business management and importance of management education and development For managers, high quality training and development are becoming accessible locally, writes DC Magazin, a monthly business magazine with the highest circulation in Serbia and Montenegro, referring …