Media and education group PRODIREKT, with its regional communication network Verbalisti, will be responsible for rolling out innovative online entertainment-based approach to English-language learners in seven markets
Paris, France – June 6, 2012 – Entertainment Learning, the European leading education-via-entertainment company, announced its partnership with PRODIREKT LLC (www.prodirektgroup.com) today for the launch, marketing and business development of its flagship language learning service, English Attack!, (www.english-attack.com) in Serbia, Macedonia, Albania, Bosnia and Herzegovina, Montenegro, Croatia as well as in Bulgaria.
“Our innovative media and entertainment-based approach to learning English was designed to be as accessible and affordable as possible, so our policy is to work with partners not just in the world’s main markets for English learning, but everywhere. In Southeast Europe, we have been delighted to find a regional partner PRODIREKT, who, with its fast growing communication network Verbalisti, offers innovation, market knowledge, skills, credibility and marketing platforms not only in the area of language education, but in media, travel, and youth marketing as well. We are confident that they will be very successful in introducing English Attack! to the millions of learners of English in these rapidly developing markets,” said Paul Maglione, co-founder of Entertainment Learning.
Dejan Trpkovic, managing director, PRODIREKT, added: “The partnership with Entertainment Learning ideally complements our business strategy, while their English Attack! will expand our portfolio of experience-based educational programs. As part of our commitment to motivate, educate and keep the professionals in Southeast Europe in tune with the latest trends in communication and personal development, our network Verbalisti has been supporting major cultural events, regional music and film festivals, as well as conducting interviews with successful business people and celebrities. English Attack! is a valuable addition to our content that stands out for its originality, high quality and is aimed at learning through experience and entertainment.
The full impact of the Internet revolution has yet to be seen in the field of education, and in particular most online language-learning sites are still based on exercises and structures typical of early 20th-century pedagogy, far removed from the interests and motivations of today’s learners. English Attack! aims to propel language learning into the 21st century with an innovative, social approach.
English Attack! allows learners of English to improve their language skills contextually with video clips from blockbuster movies, hit TV series, music videos and television news reports; online games ; and thematic visual dictionaries. They can also practice their developing English language skills within the site’s global social network of learners of English. Users have a choice between an English-language interface and a version with navigation, help texts, tutorials, a dictionary, and other resources in 19 other languages, including Spanish, allowing easier access to the site’s unique pedagogical approach.
About Entertainment Learning/English Attack!:
Entertainment Learning was founded in 2009, based on the vision of transforming education via web 2.0 principles and the power of online entertainment. It is represented by Marketing Partners in 12 countries covering 15 markets, with offices in Paris, Dusseldorf, Warsaw, Prague, Istanbul, Barcelona, Chicago, Mexico City, Sao Paulo, Bogota, Seoul and Bangkok.
Its first online service, English Attack!, was developed in partnership with a range of English-teaching professionals, and emerged from large-scale worldwide Beta-testing in July 2011. English Attack delivers a truly innovative approach to language learning, based on cognitive neuroscience and the use of learning concepts derived from the latest language learning pedagogy as well as principles based on learning games.
The service is available to both consumers and, via a multi-user license, to schools, language institutes, universities and companies.
English Attack! is available in 20 languages. These include French, Spanish, Italian, Portuguese, Russian, Romanian, Polish, Turkish, Chinese, Japanese, Hindi, and Korean, allowing easier beginner-level access to the site’s unique pedagogical approach.
About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group, with the communication network Verbalisti, dedicated to language studies, professional training, translation and interpreting services, helps young professionals and corporate clients achieve their objectives in international communication.
The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.