Last summer, Stacy from Russia went to St. Mary’s College to study English with LAL, our partner educator. She attended the Classic Summer School and came back very happy, with lots of stories to tell. Stacy was particularly impressed with three important things… check out her video testimonial below to find out what! READ MORE
Media and education group PRODIREKT, with its Verbalists Language Network, will be responsible for rolling out innovative online entertainment-based approach to English-language learners in seven markets.
Paris, France – June 6, 2012 – Entertainment Learning, the European leading education-via-entertainment company, announced its partnership with PRODIREKT LLC (www.prodirektgroup.com) today for the launch of its flagship language learning service, English Attack!, (www.english-attack.com) in Serbia, Macedonia, Albania, Bosnia and Herzegovina, Montenegro, Croatia, and in Bulgaria.
“Our innovative media and entertainment-based approach to learning English was designed to be as accessible and affordable as possible, so our policy is to work with partners not just in the world’s main markets for English learning, but everywhere. In Southeast Europe, we have been delighted to find a partner PRODIREKT, that, with its fast growing Verbalists Language Network, offers innovation, market knowledge, skills, credibility and marketing platforms not only in the area of language education, but in media, travel, and youth marketing as well. We are confident that they will be very successful in introducing English Attack! to the millions of learners of English in these rapidly developing markets,” said Paul Maglione, co-founder of Entertainment Learning.
Dejan Trpkovic, managing director, PRODIREKT, added: “The partnership with Entertainment Learning ideally complements our business strategy, while their English Attack! will expand our portfolio of experience-based educational programs. As part of our commitment to motivate, educate and keep the professionals in Southeast Europe in tune with the latest trends in communication and personal development, our network Verbalists has been supporting major cultural events, regional music and film festivals, as well as conducting interviews with successful business people and celebrities. English Attack! is a valuable addition to our content that stands out for its originality, high quality and is aimed at learning through experience and entertainment.
The full impact of the Internet revolution has yet to be seen in the field of education, and in particular most online language-learning sites are still based on exercises and structures typical of early 20th-century pedagogy, far removed from the interests and motivations of today’s learners. English Attack! aims to propel language learning into the 21st century with an innovative, social approach.
English Attack! allows learners of English to improve their language skills contextually with video clips from blockbuster movies, hit TV series, music videos and television news reports; online games ; and thematic visual dictionaries. They can also practice their developing English language skills within the site’s global social network of learners of English. Users have a choice between an English-language interface and a version with navigation, help texts, tutorials, a dictionary, and other resources in 19 other languages, including Spanish, allowing easier access to the site’s unique pedagogical approach.
About Entertainment Learning/English Attack!:
Entertainment Learning was founded in 2009, based on the vision of transforming education via web 2.0 principles and the power of online entertainment. It is represented by Marketing Partners in 12 countries covering 15 markets, with offices in Paris, Dusseldorf, Warsaw, Prague, Istanbul, Barcelona, Chicago, Mexico City, Sao Paulo, Bogota, Seoul and Bangkok.
Its first online service, English Attack!, was developed in partnership with a range of English-teaching professionals, and emerged from large-scale worldwide Beta-testing in July 2011. English Attack delivers a truly innovative approach to language learning, based on cognitive neuroscience and the use of learning concepts derived from the latest language learning pedagogy as well as principles based on learning games.
The service is available to both consumers and, via a multi-user license, to schools, language institutes, universities and companies.
English Attack! is available in 20 languages. These include French, Spanish, Italian, Portuguese, Russian, Romanian, Polish, Turkish, Chinese, Japanese, Hindi, and Korean, allowing easier beginner-level access to the site’s unique pedagogical approach.
About PRODIREKT LLC and Verbalists (Verbalisti) Language Network
PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its Verbalists Language Network and business group, dedicated to language studies, professional training, translation and interpreting services, help young professionals and corporate clients achieve their objectives in international communication.
The Verbalists Language Network has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalists are the answer to the growing demand for the regional standardization in foreign language studies. That language network offers quality language courses for students of all ages and levels according to their various budget needs.
Belgrade, Serbia – March 6, 2012 – PRODIREKT and its language network Verbalisti today announced the results of the poll designed to discover how parents in the Balkans feel about the language education of their children. The visitors of the Verbalisti Facebook page were asked “How important is it for your children to learn a foreign language in the native speaking country?”. The survey was conducted in four countries – Serbia, Croatia, Montenegro and Bosnia and Herzegovina, during two time intervals – from 21st November to 21st December 2011, and from January 6 to February 6, 2012, and it generated enormous interest among the Verbalisti network fans and other Facebook members alike. The poll reached 247,757 people, while 1,566 participants cast their vote, with 1,226 of them saying that they would send their children to learn a foreign language in a native speaking country, regardless of the family budget constraints.
The Prodirekt poll was inspired by the similar one Berlitz Corporation conducted in Japan, Germany, the USA, Mexico, China, Brazil, France, Poland and Italy earlier in 2011. The purpose of the Berlitz poll was to determine how parents of children between the ages of 4 and 17 perceive the importance of foreign language learning. Their key findings show that almost 90% expressed interest in foreign language learning for their children outside regular school hours. Countries with recent strong economic growth, such as China, Mexico and Brazil, showed especially high interest in language education abroad. The lowest interest was in developed countries such as USA, Japan, France and Germany.
“It was interesting to find out from the Berlitz poll how parents in those 9 countries feel about language education of their children, but it is also helpful to see how Berlitz findings relate to our poll conducted in part of Southeast Europe. Furthermore, we wanted to determine what the parents’ opinion about learning a foreign language at home and abroad was”, said Jasmina Saric, director of educational programs, Prodirekt.
The Prodirekt survey polled 1566 people from 4 countries: Serbia, Croatia, Montenegro and Bosnia and Herzegovina. Participants were asked “How important is it for your children to learn a foreign language in the native speaking country?” There were 4 answer options:
a) It’s extremely important and I will provide it for my child regardless of financial constraints in the family budget – voted by 78% (1,226 votes)
b) It’s very important, and I’ll provide it for my child if the family budget allows it – voted by 16% (246 votes)
c) It’s not that important, a local language school is good enough – voted by 2% (34 votes)
d) It’s not important at all – voted by 4% (51 votes)
The Facebook members can access the poll here.
The poll results clearly showed that parents in SEE regard foreign languages as extremely important part of their children’s education:
- 96% of them would send their children to a private language school – 94% to a language school in a native country, plus additional 2% who maintained that a local language school was good enough for their children’s language education;
- 78% of the poll partakers uphold that improving a language in the country where its spoken is so important that they will provide it for their children regardless of the financial constraints in a family budget
- Only 5% maintains that learning a language abroad is not important – 2% believes a local language school will do the job, and 3% claims that language education abroad is not important at all.
Jasmina Saric from Prodirekt further commented on the poll results: “The prolonged and severe economic crisis apparently does not affect, at least declaratively, the parents’ willingness to spend on their children education. This makes perfect sense: with the economic crunch and high unemployment rate among young people, parents perceive their children’s language competencies as a key factor in getting a job, especially in the local offices of foreign companies, or at least as a necessary requirement for further education options abroad.”
This high percentage of parents in Southeast Europe who perceive foreign languages as key to their children’s success ties in with the analysis about the boom in the junior language market, published by Dan Thomas, of The Pie, an online publication for educators (“Is the junior language market seeing a boom?”, January 12, 2012). In an ever more competitive job market parents recognize a second language – and having studied abroad – as a distinct advantage. The Pie analysis also shows that the demand is not only for English courses, but for other world languages as well.
Job opportunities have been shrinking with the global crisis and employers are becoming more selective; therefore, speaking English as a second language has become more important. The Verbalisti survey confirms the Pie findings, but also points out that in the developing economies the need for children language education is perceived as a must, and that parents are willing to continue spending on their children’s education abroad even in the harsh economic times.
About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.
The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.