Work and Study in Canada – Sales and Marketing Program

Sales & Marketing Diploma

The Sales & Marketing Diploma program of School of Business combines the latest trends in sales and marketing with hands-on experience that will help you practice the skills you have learned in class. The curriculum covers key areas of professional communication, organizational behavior, project management, social media and digital marketing, brand promotion and professional sales. There are two program options – 1) just study component (students are allowed to work part-time), and 2) study component with co-op work experience/paid internship (students are allowed to work part-time while attending the in-class study component, and full-time during the co-op/work experience part of the program).



  • Students who book a program through PRODIREKT by 31 July 2020 for the June, August, September, October, and November program start dates, can postpone their booking or program attendance at any time with no penalty. This is just one of the major advantages of working with our internationally accredited and reputable academic advising company.


  • The promotional savings have been increased, so all our students who enroll in any of the ILAC College programs by 31 July 2020 will be entitled to a tuition fee discount of up to 7,000 Canadian Dollars (CAD).
  • And that is not all the savings you may realize! Become our International Ambassador and earn a valuable scholarship of up to 1,000 Canadian Dollars. Please see here how you may qualify and apply for the International Ambassador scholarship.


Program Highlights

  • Earn a Canadian diploma & gain work experience in Canada.
  • Enjoy a flexible work schedule with evening classes.
  • 100% guaranteed job placement during co-op.

About ILAC International College

ILAC International College (ILAC IC) is a leading private career college in Canada that offers career-focused programs in Business, Sales, Marketing, Customer Service, and Health Care Administration. ILAC IC’s boutique campuses are located in the heart of Toronto and Vancouver. That education group has recruited over 150,000 international students, and has the largest pathways program in Canada, placing 1500 students in Canadian universities and colleges each year.

When you choose to study at ILAC IC, you can rest assured that you are receiving superior education at the highest level of industry standards. ILAC IC is accredited by provincial and federal bodies designated to ensure high-quality programs and industry relevant training.

ILAC International College’s boutique campuses are located in the heart of Toronto and Vancouver. The neighborhood is upscale, safe and steps away from the city’s most famous landmarks and attractions. The bright and modern state-of-the-art campuses provide the perfect environment for learning and socializing.


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See our video tour of the ILAC campuses in Toronto and Vancouver here

Program Options

Toronto or Vancouver

Class Times
Monday – Friday
2:30 PM – 6:30 PM

Start Dates 2020
January 6, March 30, June 15, September 8, and November 23
Reading weeks: Mar 9, 2020 – Mar 27, 2020 • Jun 1, 2020 – Jun 12, 2020 • Aug 17, 2020 – Sep 4, 2020 • Nov 9, 2020 – Nov 20, 2020 • Dec 21, 2020 – Jan 8, 2021

Start Dates 2021
January 11, March 29, June 14, September 6, and November 22

Full-time students – working in Canada while you study

Full-time students who qualify are permitted to work off-campus up to 20 hours per week during their study component. Students are also allowed to work full-time during the reading weeks.

Co-op Work Experience/Paid Internship

Some programs, in additions to a study component, include a co-op/paid internship. During the co-op term, you will practice the customer service skills you have learned in class and gain Canadian work experience. Co-op is also an opportunity to develop professional contacts within the industry and enhance students’ résumés.

ILAC Co-op/Internship Advisors support students throughout the process of finding the right work. Students are allowed to work full-time during the co-op/paid internship component and reading weeks. During the co-op term and reading weeks your work experience may include entry-level positions as: sales representatives, sales ambassadors, retail sales, barista, receptionist, and hotel front desk clerk.


Note: All prices are given in Canadian dollars

1. Sales & Marketing Diploma / 52 Weeks

40 weeks in class + 12 reading weeks

Sales & Marketing Diploma
Click on the image to enlarge it

TUITION (in CAD): $14,000
Emerging markets tuition discount: – $2,700
TUITION for PRODIREKT students – $11,300

💥 PROMOTION: Enroll by 31 July and get an additional discount of $3,000 – FINAL TUITION $8,300

‼️ For additional savings: Become our International Ambassador and earn a valuable scholarship of up to $1,000. Please see here how you may qualify and apply for the International Ambassador scholarship.

Other Fees in Canadian dollars (CAD) Fees
Textbook Material Fee $1,000 includes all textbooks
Administration Fee $200
Health Insurance $21 per week
Accommodation Placement Fee $210 one-time fee
Homestay with 3 meals/day (single room) $245 per week


2. Sales & Marketing Diploma With Co-op / 92 Weeks

40 weeks in class + 12 reading weeks + 40 weeks of co-op/paid internship

Sales and Marketing Diploma With Co-op
Click on the image to enlarge it

TUITION (in CAD): $15,000
Emerging markets tuition discount: – $2,700
TUITION for PRODIREKT students – $12,300

💥 PROMOTION: Enroll by 31 July and get an additional discount of $3,000 – FINAL TUITION $9,300

‼️ For additional savings: Become our International Ambassador and earn a valuable scholarship of up to $1,000. Please see here how you may qualify and apply for the International Ambassador scholarship.

Other Fees in Canadian dollars (CAD) Fees
Textbook Material Fee $1,000 includes all textbooks
Administration Fee $200
Health Insurance $21 per week
Accommodation Placement Fee $210 one-time fee
Homestay with 3 meals/day (single room) $245 per week


Professional Communication
(9 weeks)
The ongoing success of an organization depends on having an environment that encourages effective communication through the gathering and sharing of information. In this course, you will use a variety of skills that we need every day to help us be successful in the workplace. The course is designed to strengthen your knowledge of concepts and skills related to writing effective daily correspondence, preparing formal reports and proposals, and giving effective presentations while using correct language for a business context.

Working across Cultures
(9 weeks)
This course is designed to provide you with a practical approach to raising awareness, gaining knowledge, and increasing your ability to communicate and behave effectively across cultures. It will help you understand and analyze business situations where culture may be playing a part, and prepare you to overcome challenges that may arise in a multicultural workplace. This course aims to help you understand the impact of your communication skills on relationships, and academic and career success. You will develop skills and techniques for recognizing cultural differences and turning them into opportunity.

Organizational Behaviour
(9 weeks)
Current perspectives on what makes an organization successful, regardless of industry, point toward the benefits gained by putting people first. This course will expose you to approaches and processes that can help in effectively leading and managing others in organizations. You will have the opportunity to appreciate what it takes to make a difference in your workplace, and gain an understanding of the interactions that occur among people in the workplace. You will examine the behaviour of individuals and how they interact with each other in different workplace organizations. Topics include individual and behavioural processes, interpersonal processes and behaviours, team processes, and organizational dynamics and processes.

Project Management
(9 weeks)
Project management skills are increasingly sought after in today’s workplace. No matter what industry or career you pursue, the ability to coordinate timelines, manage resources, and lead projects to successful completion is extremely valuable. This course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget, and risk management plan. You will work in groups to develop a plan for a real marketing project.

Professional Sales
(9 weeks)
You will develop the fundamental knowledge, skills, and attitudes required to be successful in today’s sales environment. Professional selling requires shifting the focus away from the sale and focusing entirely on the customer with a value-based approach. Through this course, you will use customer-centric professional selling techniques. An emphasis is given to developing practical skills in presenting goods and services to prospective buyers using the art of persuasion. Upon completion of this course, you will understand the value and importance of the sales profession to the Canadian economy.

Our student Renato Duarte Corrêa da Silva from Brazil completed Sales & Marketing Program

Consumer Behaviour
(9 weeks)
Today, customers are far more educated and sophisticated, with access to more information than ever before. This course introduces you to the field of consumer behavior and how it applies to sales and marketing. Through the analysis of internal and external influences acting within or imposed on the consumer in relation to product consumption, you will learn how marketers and sales people attempt to influence consumer behavior. To better understand your target market as consumers, needs and motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process are explored.

Marketing Foundations
(9 weeks)
This course will help you understand the fundamentals of the marketing process. You will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding on the marketing environment and customers. In this course, you will contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary concerns, and evaluation criteria. In addition, you will explore topics such as strategic planning for competitive advantage, segmenting, targeting, and positioning, and customer relationship management.

Integrated Brand Promotion
(9 weeks)
The goal of this course is for you to gain an understanding of the core building blocks of integrated marketing communications principles and practices. You will learn how to effectively plan campaigns using various marketing and communications strategies that will maximize the impact of your market reach while enhancing your customer and media relations. You will examine first-hand the creative, and the production considerations that various media channels present, as well as gain exposure to the role of advertising, personal selling, and sales promotion in an integrated marketing plan.

Student testimonials from Canada, Inna from Ukraine, PRODIREKT
Watch here a video testimonial of our student Inna

Digital Marketing
(4 weeks)
The Internet is a dynamic marketplace. This class will give you the understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you will need to perform vital daily functions. By the end of this course, you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Topics covered in this course include internet marketing foundations, how search engines work, SEO, paid search marketing, online advertising, landing page optimization, analytics, online PR and ORM, and mobile marketing.

Social Media Marketing
(4 weeks)
This course is designed to help you understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. This course will equip you with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that influence the opportunities essential in social media and consumer-to-consumer social interactions for achieving business and marketing goals. The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.

Accommodation options

Our advisors will help you select the right accommodation that fits your profile and lifestyle, while ILAC’s Accommodation Department will provide you with several housing options and support you before and during your stay at one of their homestays or residences.

Homestay – Toronto & Vancouver

Create lifelong memories and connections by staying with one of ILAC’s carefully selected homestay families. Immerse yourself in Canadian culture and learn English faster. ILAC maintains the highest standards for their homestay families and regularly monitors home and living conditions to ensure strict requirements are met. ILAC’s student rating system ensures that homestay families meet your needs and standards every time.

  • 1 student in a private room living with a homestay family
  • 3 meals a day, 7 days a week
  • Free limited Wi-Fi Internet access
Accommodation Placement Fee $210 one-time fee
Homestay with 3 meals/day (single room) $245 per week



ILAC’s residences are in central, downtown locations in Toronto. Shops, restaurants, entertainment, and nightlife are all within walking distance.

Campus One
253 College St, Toronto ON M5T 1R5

Located in the heart of downtown Toronto, Campus One is a newly built student residence affiliated with the University of Toronto. Directly across the street from University of Toronto’s main campus and close to Ryerson and OCAD, CampusOne is the ultimate student residence experience. Enjoy spacious urban living and state-of-the-art amenities in a safe and secure environment.

  • Fully furnished units
  • 24/7 on-site security
  • NEW ILAC campus in the building
  • Professional, on-site management
  • 24-hour, card controlled access
  • Card operated laundry centre
  • Bike storage
  • WiFi included
  • Fitness centre & yoga studio
  • Video game lounge
Room Type May – August
price per week
September – April
price per week
Private Room – Shared Bathroom from $450* from $450**

*No meals.
**Meal plan required: $175/wk.
Accommodation placement fee: $200

111 Carlton St, Toronto ON M5B 2G3

Parkside’s modern living spaces feature enhanced privacy for comfort and study, and amenities promoting health, fitness, academic achievement, and socialization. Live in the heart of the city surrounded by restaurants, shopping malls, libraries, nightlife, and much more!

  • On-site dining cafeteria with all-you-can-eat plans
  • Modern, fully furnished suites
  • 24-hours fitness centre with yoga studio
  • 15 minutes to ILAC
  • Social and gaming lounges with billiards, fireplace, video games
  • 24-hour secure entry and on-site management
  • Outdoor activity space
  • Community kitchens and card-operated laundry centre
  • TTC outside the door, underground parking and secured bicycle storage
  • Free Wi-Fi, social events, and much more!
Room Type May – August
price per week
September – April
price per week
Private Room – Shared Bathroom from $485* from $380**

*Breakfast included.
** Full meal plan required: $185/wk
Accommodation placement fee: $200

Enjoy state-of-the-art facilities while living with other ILAC students! Conveniently located at one of Toronto’s most lively neighbourhoods, entertainment is just out the door!

Dream House
181-187 Vaughan Rd, Toronto ON M6C 2M4

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  • Private bedrooms
  • Recreational area
  • Fitness room
  • Free Wi-Fi
  • Cleaning included once a week
  • Fully-equipped community kitchen
  • 30 minutes to ILAC
  • Steps to public transportation
  • Vibrant neighbourhood surrounded with nightlife
  • Walking distance to restaurants, markets, and more!
Room Type price per week from
Private Room – Shared Bathroom $400/wk
Private Room – Semi-Private Bathroom $430/wk
Private Room – Private Bathroom $480/wk

Accommodation placement fee: $200


GEC Viva
1311 Howe St. Vancouver BC V6Z 2P3

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Located just above Vancouver’s False Creek marinas and only a short walk from the ocean, this deluxe residence has been named #7 in North America and #3 in Canada by the Most Luxurious Student Housing Community.

  • Free Wi-Fi and Netflix
  • Fitness centre
  • Weekly housekeeping in common areas
  • Kitchen, washer and dryer included
  • Walking distance to ILAC
  • Close to Vancouver’s Waterfront and:
  • Local Sports Venues
  • Granville Island Market
  • Mountain View
  • False Creek
Room Type price per week
Shared Room – Shared Bathroom from $335
Private Room – Shared Bathroom from $385

Accommodation placement fee: $200

GEC Pearson
7657 Cambie St, Vancouver BC V6P 3H8

GEC Pearson is comprised of two brand new, six-floor buildings located on the southside of Vancouver. The residence is less than a 10-minute walk of the Marine Drive Canada Line station: a short 10-minute trip from Downtown Vancouver.

  • Fully furnished suites (with access to kitchen)
  • Free Wi-Fi
  • Fitness centre
  • Kitchen, washer and dryer included
  • Weekly housekeeping in common areas
  • 30 minutes to ILAC by Skytrain
  • A short walk to the Skytrain
  • Quiet neighborhood with many parks
  • Shopping centre
Room Type price per week
Semi-Private Room – Semi-Private Bathroom from $315

Accommodation placement fee: $200

Admission Requirements

  • Educational Qualification: High School/Secondary School Diploma or higher education*.
  • Interview: Successful interview with an ILAC International College team member.
  • English Proficiency: ILAC level 12 or IELTS Academic 5.0

*For Toronto Only: if a student completes his/her undergraduate degree in a country other than Canada or the U.S., the student must pass a FREE qualifying test upon application or assess his/her credentials through World Education Services

How to apply

Before applying, please check the above Admission Requirements.

As its long term partner and internationally accredited academic advisor, the PRODIREKT education group has a unique opportunity to represent the ILAC College globally, in some countries this partnership is on an exclusive basis. When applying through PRODIREKT you are not only getting expert advice and guidance, but you also enjoy special privileges, such as:

  • scholarships offered only to PRODIREKT students and our International Ambassadors;
  • special discounts;
  • enrollment advantages – paying just a deposit to obtain enrollment documents needed to apply for the Canadian visa;
  • priority of campus and home stay accommodation;
  • less strict cancellation policy;
  • free admissions interview preparation;
  • free visa application assistance;
  • travel arrangements.

The enrollment process is straightforward and is as follows:

Step 1

Filling out PRODIREKT Application and Terms & Conditions (T&C) forms:

Please note that filling out the PRODIREKT Application Form and Terms & Conditions does not secure a place on the program, nor does it mean you are under obligation to attend this program. It is simply the first step in the application process, so that we can give you precise information and check availability on the program. A contract is signed directly with the school, and a place is confirmed after a deposit or the whole program fee is settled.

Step 2

Sending to the following documents:

  1. PRODIREKT Application Form,
  2. PRODIREKT Terms & Conditions,
  3. Photocopy of the student’s passport,
  4. The student’s most recent passport size photograph, and
  5. Copy of the student’s High School/Secondary Education Diploma*

*Only for Toronto: If a student completes his/her diploma/degree in a country other than Canada or the US, the student must pass a FREE qualifying test (Wonderlic) during application.

Step 3

After receiving the above documentation, we will send you:

  • ILAC IC Enrollment Form
  • A link to the FREE online Cambridge English admission test (not needed if you provide official English test results – IELTS or TOEFL).

Step 4

We will schedule a Skype/Viber interview for you with the ILAC IC representative, so that he/she can make a final assessment of your English level and determine if the program is right for you.

Step 5

If you are accepted to the program after the interview, we will send you the invoice; depending on the date, that is the time left before the start of the program, you may choose to either pay the $1,500 deposit, or to pay in full (swift or money transfer confirmation should subsequently be sent to us by e-mail).

Step 6

After receiving your payment, we will provide you with a Letter of Acceptance and enrollment documentation.

Step 7

Apply for your Student Permit/Co-op Work Permit/VISA, if applicable.

Step 8

If there is a remainder of the program fees to pay, this must be settled within one week of the date of student visa receipt. IMPORTANT: Failing to settle the outstanding invoice amount one week after the visa is received, may cause enrollment cancellation, visa revocation, and/or deposit forfeiture.

We would be happy to advise you further on the Sales & Marketing Diploma programs or any other program or college/university that may interest you. Our experienced advisors can also greatly help with other aspects of your study abroad, such as applying for visas, arranging flights and transportation, accommodation, insurance and even mobile phone SIM cards and bank accounts, if needed. Simply send us a message:

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