Maitiro anoita vanhu vane simba pasocial media kuti vasave vanhu vanofarirwa nemunhu mumwe chete

"Maitiro aunoita simba rako nhasi achakanganisa zvachose kugona kwako simba rako mangwana."

Speak Your Mind! – Steven Damron, COO at The Social Edge, maker of the Contempo content service for social media influencers, talks about how to become a successful social media influencer.

Social Media Influencer Economics

Muna 1997, muimbi David Bowie akagadzira rudzi rutsva rwekuchengetedzwa kwemari. Kuti atenge vamwe varidzi vemarekodhi ake, Bowie akatengesa ma "Bowie Bonds," mabhondi aivimbisa mari kubva kuma album makumi maviri nemashanu aakaburitsa gore ra1990 risati rasvika.

Bowie Bonds isati yasvika, zvibatiso zvaiwanzotsigirwa nezvinhu zvinobatika zvakaita sekambani kana imba. Bowie Bonds yaive chigadzirwa chemari chakabudirira nekuti yaishandisa pfuma yepfungwa sehwaro hwechibatiso. Prudential Financial yakatenga Bowie Bonds nemari inosvika US$55 miriyoni!

Kana iwe uri kuverenga izvi, iwe unogona kunge uchinetseka kuti Bowie Bonds ine chekuita nezvesocial media. Kubatana ihupfumi. Sevaimbi, vapesvedzera vesocial media vanogadzira zvinhu. Saka, sei uchifunga nezvevapesvedzera maererano nehupfumi hupfumi? Kugadzira, mune izwi, kukosha. Zvichida kwete zvakanyanya saDavid Bowie neBowie Bonds yake, asi kukosha, zvakadaro.

Zvehupfumi zvine zvidzidzo zvakakosha kune vanhu vane simba pasocial media vanoda kuwedzera kukosha kwebasa ravo. Net Present Value, kana kuti NPV, inzira imwe inoshandiswa nenyanzvi dzezvehupfumi kuverenga kukosha. Vanhu vane njere vanogona kudzidza ruzivo rweNPV pano . Zvakakwana kutaura kuti, NPV inoshanda senzira inobatsira yekufungidzira nekuwedzera kukosha kwesimba.

NPV inodzidzisa zvinhu zviviri. Chekutanga, asset (senge yesocial media fanbase) inonyanya kukosha kana ichiwana pacheki yega yega. Chechipiri, asset inonyanya kukosha kana ichitora mari yekubhadhara. Izvi zvingaite sezviri pachena, asi zvine zvazvinoreva kune mabudiro emagariro enhau anoburitsa kukosha.

Kuti uwedzere kubhadharwa kweramangwana, vapesvedzera vanowanzokura vateereri vavo uye kuwedzera kubatanidzwa kwevateereri. Izvi zvinowedzera kukosha kwavo kune vanobatana vanoda kubhadhara kuti vateereri vawane. Ivo zvakare vanogona kuvandudza mashandiro avanoona kukosha kubva kune vateereri vavo.

Nesevhisi yemukati sevhisi Contempo, semuenzaniso, vapesvedzera vanogovana zvinyorwa pasocial media izvo zvisingango wedzera kubatanidzwa kwevateveri asiwo zvinopa mari-yekugovana mari kubva kune traffic inogadzirwa kune vaparidzi. Kunyangwe zvirinani, hwaro huri kukura hwevanowedzera kubatikana mafeni vanogona kuvhura mikana yakakosha yekubhadharwa kwevatsigiri uye kubatana kwemhando.

Kuti uwedzere kufanotaura kwemubhadharo wega wega wenguva yemberi, vapesvedzera vanofanirwa kubvisa rombo rakanaka kubva kune equation. 

Imari ine mihoro yenguva dzose, inofanotaurwa yakakosha kudarika asset ine mihoro isina kurongeka, isingafungidzike. Ndosaka kuwana $12,000 pamwedzi mumwechete pagore kusinganyanyi kukosha pane kuwana $1,000 mwedzi wega wega mugore rimwe chete. Anopesvedzera pasocial media ane hunyanzvi hwekudzokororwa mari yevateereri ane kukosha kwakawanda kupfuura anofurira anobhejera rombo rakanaka, rimwe chete.

Pamwe chikamu chakaoma chekuwedzera NPV yemunhu ane simba kuwedzera mari inosvika kure mune ramangwana sezvinobvira. Bhizinesi rezvevaraidzo rinoshandisa izwi rekuti " one-hit wonder " kutsanangura muimbi ane hit smash obva anyangarika panzvimbo yacho. Chakanakira chekushamisika kamwe chete ndechekuti NPV inokurumidza kuverenga nekuti hapana muripo weramangwana mu equation. Chakashata ndechekuti hapana muripo weramangwana mu equation.

Iyo social media yakaenzana neiyo hit hit inoshamisa ndeye social media influencer uyo anopisa mushure mekushandisa vateereri vake. 

Kubuda kwemavhidhiyo aya hakubatsire, kuzivisa, uye kufadza vateereri vavo nezwi rechokwadi uye zvemukati zvemhando yepamusoro zvinoremekedza ruzivo rwevashandisi. Kutumira vhidhiyo imwe chete inokwezva yekatsi mushure meimwe kubva kumuparidzi wekambani asiri wekambani anobhadhara mari yakawanda (inowanikwa kubva mukushambadza kwakazara nemalware) kunogona kuwedzera kubatanidzwa uye mari kwemavhiki mashoma kana mwedzi, asi idambudziko guru. Click-bait ichashanda kusvika yarega, kana kusvika social media yasarudza kuti uri kuita kuti zvinhu zvinyanye kuipa kune vashandisi vayo . Saka rimwe zuva rinouya apo vateveri vemunhu anopesvedzera vanosarudza kuti havadi mavhidhiyo ekatsi akawanda kana kuti puratifomu yacho inosarudza kupindira kuchengetedza vashandisi vayo, zvichiuraya vateereri vanopesvedzera vanosvika zvachose.

Ndeapi maitiro akanakisa ekuwedzera hupenyu hwesocial media influencer? 

Inguva yakanaka yekusuma imwe pfungwa inobatsira yehupfumi: kusiyanisa, inozivikanwawo sekusaisa mazai ako ese mubhasiketi rimwe. Vanoisa mari vanoshandisa kusiyanisa kudzikamisa njodzi mune portfolio. Kana iwe uine masheya gumi uye imwe ichikwira mudumbu, iwe haurasikirwe nemari yako yese. Kune rumwe rutivi, kana imwe yematokisi ichienda kumwedzi, iwe unowana chikamu chimwe chete chegumi chemwedzi. Nepodfolio yakasiyana-siyana, mutengesi anobuda pane imwe nzvimbo pakati, asi anogara kwenguva refu.

Vanhu vane simba pasocial media vanovimba nemumwe kana vaviri vanoburitsa zvinhu zvavo vanobhadhara mari yakawanda vanogona kuwana mari yakawanda kwemwedzi mishoma, asi zvichikanganisa vateveri nekubatanidzwa kwavo - uye pakupedzisira kugona kwavo kuramba vachiwana kukosha kwakawanda. Vateveri vanoona zvinhu zvakafanana kubva kumuparidzi mumwe chete vanoteerera kakawanda. Mapuratifomu akaita seFacebook anoziva izvi. Vanopindira kuti vauraye kusvika uye kupindira kwezvinhu zvisina kunaka vasati vaodzwa mwoyo uye vapedza nguva shoma papuratifomu yavo. Munguva pfupi yapfuura, Facebook yave ichibvisa mapeji evanopa simba pasocial media anoshandisa zvinhu zvisina kunaka uye asingakwanise kuzadzisa nhungamiro dzeFacebook. Ndiyo nzira yakanakisa yekudzima NPV yemunhu ane simba. Ndizvozvo. Zvapera. Hapana mavhidhiyo ekati.

Nekusiyana kwevabudisi vemhando yepamusoro varipo paContempo, takayera hukama pakati pevabudisi nevanofurira. Isu tinoziva aya affinity anochinja nekufamba kwenguva. Muparidzi ane zvinyorwa zvinoshanda zvakanaka nevateereri vemunhu vhiki imwe chete inogona kusatevera. Zviri kubva kune mumwe muparidzi asina kuita zvakanaka pakutanga zvingavandudza kushanda kwayo nekufamba kwenguva. Kune anofurira anovimba nemuparidzi mumwe kana vaviri kuti abhadhare cheki, hapana imwe nzira inogoneka kana hukama hwemuparidzi hwatama uye hwasvika pakudonha.

Iyo social media influencer refu mutambo ndeyekusiyana-siyana kwemukati. 

Senge munhu anodyara mari ane akasiyana stock portfolio, social media influencer anoshandisa musanganiswa wezvirimo anobuda kumwe pakati uye kugara kwenguva refu. Diversified zvemukati zvakare zvinotamba zvakanaka nepuratifomu, ichienderana nenetiweki zvinangwa zvekubatana nemushandisi uye ruzivo.

Zvidzidzo zvehupfumi zvevanokurudzira social media? Vanofurira vanoda kuwedzera kukosha kwavo vanofanirwa kutumira zvemhando yepamusoro uye zvinobatika, shandisa pamusoro-bhodhi uye nzira dzakasimba dzekuita mari kuti dzivake mafambiro emari anofungidzira, uye kusiyanisa zvinyorwa zvavo.

Unogona kunge uchinetseka kuti Prudential aifungei paakatenga Bowie Bonds. Vanga vachiputa chimwe chinhu here? Nei Prudential aizobhadhara zvakanyanya kudaro? Zvikuru, zvinobuda, nekuti Bowie aive emhando yepamusoro yekugadzira pfuma ine rekodhi rekodhi. Bowie akawana yakakwira NPV. Iye zvino unogona, zvakare.

Uri munhu ane simba pamagariro evanhu uye akagadzirira kutaura chokwadi nezveNPV yake here? Taura nesu!

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Steven Damron ari COO The Social Edge, mugadziri weContempo zvemukati sevhisi kune vezvenhau vanopesvedzera. Musanganiswa wakasarudzika waSteven we manejimendi, tekinoroji uye ruzivo rwekutanga chave chinhu chakakosha kune PRODIREKT uye iyo Verbalists Education & Language Network sezvavanoramba vachiwedzera huvepo hwavo mumisika iri kubuda. Steven ane BA muFizikisi neChirungu kubva kuDartmouth College uye Master's of Business Administration degree kubva kuUC Berkeley.