Njira yotsatsira malonda: Kuthawa zenizeni

Belgrade – Epulo 23, 2007 – Mu magazini ya Ekonomist ya mu Epulo, Dejan Trpkovic, yemwe anayambitsa kampani yopereka upangiri wa malonda ya Prodirekt, akufotokoza zifukwa zazikulu zomwe Harley-Davidson yakhala ikupambana kwa nthawi yayitali.

Wolembayo akunena kuti kampani yolemekezeka iyi, ngakhale kuti chuma cha dzikolo chinali chovuta komanso malonda ake aku US agwa, yakwanitsa kuyambiranso kuyenda bwino. Kuphatikiza apo, nkhaniyi ikuwonetsa momwe njira yatsopano yotsatsira malonda, yomwe idakhazikitsidwa ndi oyang'anira atsopano a Harley, idakulitsira msika womwe wopanga njinga zamotoyu akufuna, potero kuthetsa chimodzi mwa zoopsa zazikulu zomwe makampani ambiri omwe ali ndi othandizira olimba mtima amakumana nazo.

Werengani nkhani yonse m'chinenero cha Chiserbia: “Njira Yogulitsira: Kuthawa Zoona”, lolembedwa ndi Dejan Trpkovic, Ekonomist, Epulo 23, 2007

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