Belgrade – 23 Oketopa, 2006 – I roto i te putanga o Oketopa o te maheni pakihi matua o Serbia, a Ekonomist, i whakaatuhia te tuhinga a Dejan Trpkovic mō te whakawhitiwhiti kōrero a te waitohu me te hiranga o te huarahi pumau ki te whakawhanake i ngā kaupapa hokohoko me ngā pepeha hua/ratonga.
Ko te kaituhi o te tuhinga, ko "The Language of Brands" te ingoa, e whakamahi ana i te whakahē a ngā kiritaki BMW mō te whakatau a te kaiwhakahaere hanga waka Tiamana ki te whakauru i te pepeha hou ""He Kamupene Whakaaro"" mō tā rātou kaupapa hou i whakarewaina i te Hononga o Amerika hei pūtake mō te whakamārama he aha te whakarerekē me te/ranei te "tākaro" i ngā pepeha ka arahi pea ki ngā hua hoko kino, ā, i ētahi wā, ki te hinganga o te waitohu.
Ka whakaratohia ngā tauira o ngā karere me ngā pepeha whakawhitiwhiti kōrero pai, kino hoki, ā, ka tātarihia ētahi kaupapa whakawhitiwhiti kōrero puta noa i te ao hei whakatau mēnā i angitu, ā, he aha hoki i angitu ai.
Pānuihia te tuhinga katoa i te reo Serbian: “The Language of Brands,” nā Dejan Trpkovic, Ekonomist, Oketopa 23, 2006
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