Belgrade – 23 ga Oktoba, 2006 – Mujallar kasuwanci ta ƙasar Serbia mai suna Ekonomist ta fito a watan Oktoba, inda ta gabatar da labarin da Dejan Trpkovic ya rubuta game da sadarwa tsakanin samfuran da kuma muhimmancin tsarin da ya dace wajen haɓaka kamfen ɗin tallatawa da taken samfura/sabis.
Marubucin labarin da aka yi wa lakabi da "Harshen Alamu" ya ɗauki rashin gamsuwar abokan cinikin BMW game da shawarar da shugabannin masana'antar kera motoci na Jamus suka yanke na gabatar da sabon taken ""Kamfanin Ra'ayoyi" don sabon kamfen ɗin da suka ƙaddamar a Amurka a matsayin tushen bayyana dalilin da yasa canzawa da/ko "wasa" da taken sau da yawa yakan haifar da mummunan sakamako na tallace-tallace, kuma wani lokacin, zuwa ga lalacewar alama.
An bayar da misalai na saƙonnin sadarwa masu kyau da marasa kyau da kuma taken da aka yi amfani da su, yayin da ake nazarin wasu kamfen na duniya don tantance ko da kuma dalilin da ya sa suka ci jarrabawar lokaci.
Karanta cikakken labarin a cikin harshen Serbia: “The Language of Brands, na Dejan Trpkovic, Ekonomist, Oktoba 23, 2006
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