Skip to content

Posts tagged ‘young learners’

Prodirekt and Verbalists Language Education Network to represent Manchester City and King’s College programs in the Balkans

Belgrade, Serbia – 12th November 2015 – Educational group PRODIREKT LLC, along with its Verbalists Language Network, took part for the 5th time in the most important annual educational workshop held in Berlin, from 1st-3rd November, which was organised by the revered Berlin’s ICEF organisation.

More than 2,400 participants from over a hundred nations attended the 2015 workshop, particularly special as ICEF celebrates its 20th year in existence. Over the course of three days, filled with meetings and seminars, those who attended had the opportunity to reaffirm existing business partnerships, as well as create new ones, whilst catching up with the latest trends in the education sector on a global scale.

ICEF education workshop in Berlin and Verbalisti Language Network

Maja Merdovic: “United vs City – Verbalists are very excited to be able to create in this way a distinctive worldwide position – a healthy competition on the pitch but also in the classroom.”

Maja Merdovic, PRODIREKT’s Language Education Program Manager, commented on the importance of providing quality education to language learners of all ages, and more specifically offering new learning opportunities for young learners that combine sports and language studying. She pointed out that prestigious sports brands make the learning experience for the young much more attractive and enjoyable: “Three years ago, in an exclusive partnership with the famous Manchester United (MU) Soccer & English School, we brought this unique educational opportunity to the Balkan region. The MU language with football program has proved hugely popular – so much so that some of our students have already decided to go back for the third time next summer.”

Besides this prestigious summer camp, Verbalists have been offering language learning and sports development with tennis, through NIKE tennis camp held in London, and summer outdoor activities with the GLS Water Sports camp near Berlin.

Manchester United and Manchester City football and language schools, Verbalisti“As the leading provider of young learners programs, we continually seek out new and exciting learning opportunities for our students. We are pleased to announce that during the ICEF workshop we have finalised regional representation for more world famous brands, the first of which is none other than – Manchester City, the fiercest Man Utd’s rival! Verbalists are very excited to be able to create in this way a distinctive worldwide position – a healthy competition on the pitch but also in the classroom. Other famous sports brands will be revealed soon on our Facebook business page, so stay tuned, you will love our new programs,” revealed Maja Merdovic.

In 2014, apart from the language group, PRODIREKT created the academics department to focus on educational consulting for secondary, further and higher education abroad. During the workshop in Berlin, PRODIREKT’s Managing Director and founder Dejan Trpkovic met with representatives from leading high schools and universities in the world. “Language education is closely connected to and often a prerequisite for a successful entry into high schools and universities abroad. Our achievements in language education over the years have been recognised by many renowned higher education institutions, and our meetings in Berlin were an ideal opportunity to agree with them on a unique approach in presenting them in South Eastern Europe. I consider it too early to talk about significant figures in terms of the number of students from our region studying in the well-known universities, for example, in the UK or the US, mainly due to their high tuition fees. Nevertheless, there is a large number of lesser-known high schools and universities in the world with outstanding standards of education. I believe it is important to make those institutions known and accessible in the Balkans.”

Dejan added that his company intends to “acquaint students and their parents with different educational systems in the world, and make them aware of the pitfalls of enrolling in high schools which do not have a proper accreditation and/or a high acceptance rate into universities. There is also a risk of enrolling into universities which do not have a proven track record in enhancing students’ employment prospects. I trust that PRODIREKT is well suited to offer these valuable educational insights. Most of our team members have obtained their undergraduate or postgraduate diplomas at reputed universities abroad and worked as senior managers overseas. Perhaps, it is equally important that we have long been the leading management education and recruiting firm in the Balkans, providing services similar to academics consulting.”

ICEF prides itself on having the strictest, most comprehensive and diligent educator and agent quality controls. Agencies who have received ICEF Agency Status are evaluated every two years to ensure ongoing compliance with ICEF’s standards. PRODIREKT and the Verbalists Language Network were among the first organizations from the Southeast Europe to pass ICEF’s strict screening process and were awarded ICEF Agent Status in 2011, which is an indicator of their quality and professionalism.

English Attack! Partners with Prodirekt for Language Learning Innovation Across Balkans and Serbia

Media and education group PRODIREKT, with its regional communication network Verbalisti, will be responsible for rolling out innovative online entertainment-based approach to English-language learners in seven markets

Paris, France – June 6, 2012 – Entertainment Learning, the European leading education-via-entertainment company, announced its partnership with PRODIREKT LLC (www.prodirektgroup.com) today for the launch, marketing and business development of its flagship language learning service, English Attack!, (www.english-attack.com) in Serbia, Macedonia, Albania, Bosnia and Herzegovina, Montenegro, Croatia as well as in Bulgaria.

“Our innovative media and entertainment-based approach to learning English was designed to be as accessible and affordable as possible, so our policy is to work with partners not just in the world’s main markets for English learning, but everywhere. In Southeast Europe, we have been delighted to find a regional partner PRODIREKT, who, with its fast growing communication network Verbalisti, offers innovation, market knowledge, skills, credibility and marketing platforms not only in the area of language education, but in media, travel, and youth marketing as well. We are confident that they will be very successful in introducing English Attack! to the millions of learners of English in these rapidly developing markets,” said Paul Maglione, co-founder of Entertainment Learning.

Dejan Trpkovic, managing director, PRODIREKT, added: “The partnership with Entertainment Learning ideally complements our business strategy, while their English Attack! will expand our portfolio of experience-based educational programs. As part of our commitment to motivate, educate and keep the professionals in Southeast Europe in tune with the latest trends in communication and personal development, our network Verbalisti has been supporting major cultural events, regional music and film festivals, as well as conducting interviews with successful business people and celebrities. English Attack! is a valuable addition to our content that stands out for its originality, high quality and is aimed at learning through experience and entertainment.

The full impact of the Internet revolution has yet to be seen in the field of education, and in particular most online language-learning sites are still based on exercises and structures typical of early 20th-century pedagogy, far removed from the interests and motivations of today’s learners. English Attack! aims to propel language learning into the 21st century with an innovative, social approach.

English Attack! allows learners of English to improve their language skills contextually with video clips from blockbuster movies, hit TV series, music videos and television news reports; online games ; and thematic visual dictionaries. They can also practice their developing English language skills within the site’s global social network of learners of English. Users have a choice between an English-language interface and a version with navigation, help texts, tutorials, a dictionary, and other resources in 19 other languages, including Spanish, allowing easier access to the site’s unique pedagogical approach.

_

About Entertainment Learning/English Attack!:

Entertainment Learning was founded in 2009, based on the vision of transforming education via web 2.0 principles and the power of online entertainment. It is represented by Marketing Partners in 12 countries covering 15 markets, with offices in Paris, Dusseldorf, Warsaw, Prague, Istanbul, Barcelona, Chicago, Mexico City, Sao Paulo, Bogota, Seoul and Bangkok.

Its first online service, English Attack!, was developed in partnership with a range of English-teaching professionals, and emerged from large-scale worldwide Beta-testing in July 2011. English Attack delivers a truly innovative approach to language learning, based on cognitive neuroscience and the use of learning concepts derived from the latest language learning pedagogy as well as principles based on learning games.

The service is available to both consumers and, via a multi-user license, to schools, language institutes, universities and companies.

English Attack! is available in 20  languages. These include French, Spanish, Italian, Portuguese, Russian, Romanian, Polish, Turkish, Chinese, Japanese, Hindi, and Korean, allowing easier beginner-level access to the site’s unique pedagogical approach.

About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)

PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group, with the communication network Verbalisti, dedicated to language studies, professional training, translation and interpreting services, helps young professionals and corporate clients achieve their objectives in international communication.

The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

English Learning in Serbia Got Stronger – French Education Ministry Chooses English Attack!

Paris, France – April 10, 2012 – PRODIREKT’s partner in providing innovative language learning in Serbia and the Balkans, company Entertainment Learning, with its product English Attack!, has been named official pedagogical partner and content supplier to English By Yourself, the national online portal for English language learning developed by the French Education Ministry. Tha partnership was announced at a press event in Paris by French Education Minister Luc Chatel.

English Attack! chosen as content provider for new French Education Ministry portal for learning English

The portal has been created and will be operated by the Centre National d’Enseignement a Distance (Cned), the French Education Ministry’s distance-learning unit. Like English Attack!, the Cned is active in the promotion of informal, lifelong education and autonomous learning for a wide audience. Every day, English By Yourself will feature freshly updated content from English Attack!, specifically: the Video Booster of the Day, the Verb Dash learning game, and the Photo Vocab of the Day.

English Attack! has been created in consultation with linguists and Teachers of English as a Foreign Language, and implements a novel pedagogical approach to language learning based on cognitive neuroscience.

PRODIREKT expects to launch the first local language versions of English Attack! in June 2012.

About the Cned

The Centre National d’Enseignement a Distance (Cned) is a national public sector organization appointed by the French Ministries of Education and Higher Learning, and is tasked with the promotion and enabling of distance learning, in particular via information and communication technologies.

About Entertainment Learning/English Attack!

Entertainment Learning was founded in 2009, based on the vision of transforming education via web 2.0 principles and the power of online entertainment. It is represented by Marketing Partners in 12 countries covering 15 markets, with offices in Paris, Dusseldorf, Warsaw, Prague, Istanbul, Barcelona, Chicago, Mexico City, Sao Paulo, Bogota, Seoul and Bangkok. Its first online service, English Attack!, was developed in partnership with a range of English-teaching professionals, and delivers a truly innovative approach to language learning, based on cognitive neuroscience and the use of learning concepts derived from the latest language learning pedagogy as well as principles based on learning games.

About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)

PRODIREKT (www.prodirektgroup.com) provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

The communication and language network Verbalisti (www.facebook.com/verbalisti) has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

Young Learners Language Education Tops Family Budget Priorities, Shows the Verbalisti Survey in Serbia, Montenegro, Croatia and Bosnia

Belgrade, Serbia – March 6, 2012 – PRODIREKT and its language network Verbalisti today announced the results of the poll designed to discover how parents in the Balkans feel about the language education of their children. The visitors of the Verbalisti Facebook page were asked “How important is it for your children to learn a foreign language in the native speaking country?”. The survey was conducted in four countries – Serbia, Croatia, Montenegro and Bosnia and Herzegovina, during two time intervals – from 21st November to 21st December 2011, and from January 6 to February 6, 2012, and it generated enormous interest among the Verbalisti network fans and other Facebook members alike. The poll reached 247,757 people, while 1,566 participants cast their vote, with 1,226 of them saying that they would send their children to learn a foreign language in a native speaking country, regardless of the family budget constraints.

Verbalisti Poll: Young Learners Language Education Tops Family Budget Priorities

The Verbalisti poll reached 247,757 people, while 1,566 participants cast their vote

The Prodirekt poll was inspired by the similar one Berlitz Corporation conducted in Japan, Germany, the USA, Mexico, China, Brazil, France, Poland and Italy earlier in 2011. The purpose of the Berlitz poll was to determine how parents of children between the ages of 4 and 17 perceive the importance of foreign language learning. Their key findings show that almost 90% expressed interest in foreign language learning for their children outside regular school hours. Countries with recent strong economic growth, such as China, Mexico and Brazil, showed especially high interest in language education abroad. The lowest interest was in developed countries such as USA, Japan, France and Germany.

“It was interesting to find out from the Berlitz poll how parents in those 9 countries feel about language education of their children, but it is also helpful to see how Berlitz findings relate to our poll conducted in part of Southeast Europe. Furthermore, we wanted to determine what the parents’ opinion about learning a foreign language at home and abroad was”, said Jasmina Saric, director of educational programs, Prodirekt.

Verbalisti (attending My London program) about to leave for LondonThe Prodirekt survey polled 1566 people from 4 countries: Serbia, Croatia, Montenegro and Bosnia and Herzegovina. Participants were asked “How important is it for your children to learn a foreign language in the native speaking country?” There were 4 answer options:

a)    It’s extremely important and I will provide it for my child regardless of financial constraints in the family budget – voted by 78% (1,226 votes)

b)    It’s very important, and I’ll provide it for my child if the family budget allows it  – voted by 16% (246 votes)

c)     It’s not that important, a local language school is good enough – voted by 2% (34 votes)

d)    It’s not important at all – voted by 4% (51 votes)

The Facebook members can access the poll here.

The poll results clearly showed that parents in SEE regard foreign languages as extremely important part of their children’s education:

  • 96% of them would send their children to a private language school – 94% to a language school in a native country, plus additional 2% who maintained that a local language school was good enough for their children’s language education;
  • 78% of the poll partakers uphold that improving a language in the country where its spoken is so important that they will provide it for their children regardless of the financial constraints in a family budget
  • Only 5% maintains that learning a language abroad is not important – 2% believes a local language school will do the job, and 3% claims that language education abroad is not important at all.
Jasmina Saric, Director Educational Programs, PRODIREKT

Jasmina Saric: "With the economic crunch and high unemployment rate among young people, parents perceive their children's language competencies as a key factor in getting a job, or at least as a necessary requirement for further education options abroad"

Jasmina Saric from Prodirekt further commented on the poll results: “The prolonged and severe economic crisis apparently does not affect, at least declaratively, the parents’ willingness to spend on their children education. This makes perfect sense: with the economic crunch and high unemployment rate among young people, parents perceive their children’s language competencies as a key factor in getting a job, especially in the local offices of foreign companies, or at least as a necessary requirement for further education options abroad.”

This high percentage of parents in Southeast Europe who perceive foreign languages as key to their children’s success ties in with the analysis about the boom in the junior language market, published by Dan Thomas, of The Pie, an online publication for educators (Is the junior language market seeing a boom?”, January 12, 2012). In an ever more competitive job market parents recognize a second language – and having studied abroad – as a distinct advantage. The Pie analysis also shows that the demand is not only for English courses, but for other world languages as well.

Job opportunities have been shrinking with the global crisis and employers are becoming more selective; therefore, speaking English as a second language has become more important. The Verbalisti survey confirms the Pie findings, but also points out that in the developing economies the need for children language education is perceived as a must, and that parents are willing to continue spending on their children’s education abroad even in the harsh economic times.

_
About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

The Junior Language Market is Seeing a Boom

Dan Thomas, in his article for The Pie, an online publication for educators, looks at the factors behind the growth of the junior language market. Major players in language education have seen sustained, sometimes rapid, growth in recruitment over the last few years; opening new campuses and increasing the diversification of nationalities on their courses.

Driving the phenomenon is an ever more competitive job market in which having a second language – and having studied abroad – gives young people a distinct advantage. For this reason, say educators, during a period of economic austerity in many language learning markets, parents are willing to continue spending on their children’s education while making savings on their own.

It appears the demand is not only for English courses. In Europe, Italy’s Linguaviva says it sees around 5% growth each year for its Italian classes, while Germany’s DID says interest from students wanting to learn German in Berlin has increased.

Another success story is Azurlingua in the South of France, which has expanded from 20-30 students to 2,500 students in the last 10 years. Director, Jean Luc Librati, says the French market is coming to maturity, with junior courses becoming an educational rite of passage for language learners and being taken more seriously.

Verbalisti young learners leaving for Malta

Verbalisti young learners leaving for Malta

“Let’s say that 10 years ago, it was more like ‘let’s have fun and at the same time learn French’. Now it’s more ‘let’s learn French and at the same time we’ll have fun’,” says Libreti.

Students on Azurlingua’s courses now take exams recognised not only by the French Government, but also the Common European Framework of Reference for languages which enables qualifications to be recognised across European borders.

“This new way to recognise language ability is becoming better and better known,” says Libreti. “It is also proof that the market is reaching a more professional level.”

While the need for a second language is certainly the fuel for growth, other factors are catalysts. One such is visa conditions. As junior courses are generally short haul and rarely year round, students can usually enter a country far more simply than adults, often on a tourist visa.

Increased awareness of junior products is also helping providers. The relationships an educator builds with his agents around the world helps drive “word of mouth” marketing. Consumers have also changed their attitudes. Teachers and students are more knowledgeable about the courses available and parents are more trusting and willing to allow their children to travel.

_