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Posts tagged ‘marketing’

PRODIREKT Strengthens its Strategic Communication Services in Serbia, Chris Galea Joins the Board of Directors of PRODIREKT group as its Advisory Member

Belgrade, Serbia – February 22, 2004 – PRODIREKT, a leading management communication and development firm in Southeast Europe, today announced that Chris Galea, worldwide managing director, TBWA Singapore, joined the company’s board of directors as an advisory member.

Chris Galea

Chris Galea

“After 19 years of broad based agency background embracing start-up, small, medium and large agencies (Grey Worldwide, DDBNeedham, TBWA), Chris has accumulated significant depth of senior management experience in many vital sectors including child targeted products, fmcg, brown and white goods, tobacco, financial services, toys and games, service industries and alcohol. Chris will bring to our group an in-depth understanding of global advertising markets and a track record of outstanding client service,” said Dejan Trpkovic, managing director, PRODIREKT LLC.

About TBWA

TBWA Worldwide global clients portfolio includes ABSOLUT, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.

The Serbian Integration Office Announced the Completion of Its EU Communications Strategy and Visual Identity by Prodirekt

Belgrade, Serbia and Montenegro – June 24, 2003 – The Department for European Integration (EI) today launched its “Communication Strategy on European Integration” and logo/identity at the government’s press office. The main goal of the EU Communication strategy is to ensure free and objective information flow for its citizens and better understanding of the EU Stabilisation and Association Process. A visual identity is one component of a broader campaign to promote the EU strategy. Ana Trbovic, Assistant Minister and Head of the department for European integrations, unveiled the logo that was created by Prodirekt.

PRODIREKT EU 2004/2005 communication strategy plan

Logo of the Serbian European Integration Office

The quadrangle logo features a letter “S” in Cyrillic (“C”) written by way of using yellow stars. The background is made of the EU and Serbian flag colors, blending at the mid-point.

Describing the cooperation with Prodirekt, Ana Trbovic said: “Prodirekt has helped create the overall image of the European Integration office, providing it with a comprehensive visual identity. Achieving the ease of understanding, the logo design clearly conveys the European integration message, while pronouncing the importance of preserving a national identity.” In addition to the main logo, Prodirekt produced a flyer for the wider public and designed several manuals for the Serbian civil servants. “Prodirekt work on the ABC of European Integration particularly stands out and has been commended by the Members of Serbian Parliament and the European Union representatives. They have made our publications recognizable, and as such, they represent a basis for a long-term education and information campaign on the European integration process,” added Ana Trbovic, head of the department for European integrations.