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Young Learners Language Education Tops Family Budget Priorities, Shows the Verbalisti Survey in Serbia, Montenegro, Croatia and Bosnia

Belgrade, Serbia – March 6, 2012 – PRODIREKT and its language network Verbalisti today announced the results of the poll designed to discover how parents in the Balkans feel about the language education of their children. The visitors of the Verbalisti Facebook page were asked “How important is it for your children to learn a foreign language in the native speaking country?”. The survey was conducted in four countries – Serbia, Croatia, Montenegro and Bosnia and Herzegovina, during two time intervals – from 21st November to 21st December 2011, and from January 6 to February 6, 2012, and it generated enormous interest among the Verbalisti network fans and other Facebook members alike. The poll reached 247,757 people, while 1,566 participants cast their vote, with 1,226 of them saying that they would send their children to learn a foreign language in a native speaking country, regardless of the family budget constraints.

Verbalisti Poll: Young Learners Language Education Tops Family Budget Priorities

The Verbalisti poll reached 247,757 people, while 1,566 participants cast their vote

The Prodirekt poll was inspired by the similar one Berlitz Corporation conducted in Japan, Germany, the USA, Mexico, China, Brazil, France, Poland and Italy earlier in 2011. The purpose of the Berlitz poll was to determine how parents of children between the ages of 4 and 17 perceive the importance of foreign language learning. Their key findings show that almost 90% expressed interest in foreign language learning for their children outside regular school hours. Countries with recent strong economic growth, such as China, Mexico and Brazil, showed especially high interest in language education abroad. The lowest interest was in developed countries such as USA, Japan, France and Germany.

“It was interesting to find out from the Berlitz poll how parents in those 9 countries feel about language education of their children, but it is also helpful to see how Berlitz findings relate to our poll conducted in part of Southeast Europe. Furthermore, we wanted to determine what the parents’ opinion about learning a foreign language at home and abroad was”, said Jasmina Saric, director of educational programs, Prodirekt.

Verbalisti (attending My London program) about to leave for LondonThe Prodirekt survey polled 1566 people from 4 countries: Serbia, Croatia, Montenegro and Bosnia and Herzegovina. Participants were asked “How important is it for your children to learn a foreign language in the native speaking country?” There were 4 answer options:

a)    It’s extremely important and I will provide it for my child regardless of financial constraints in the family budget – voted by 78% (1,226 votes)

b)    It’s very important, and I’ll provide it for my child if the family budget allows it  – voted by 16% (246 votes)

c)     It’s not that important, a local language school is good enough – voted by 2% (34 votes)

d)    It’s not important at all – voted by 4% (51 votes)

The Facebook members can access the poll here.

The poll results clearly showed that parents in SEE regard foreign languages as extremely important part of their children’s education:

  • 96% of them would send their children to a private language school – 94% to a language school in a native country, plus additional 2% who maintained that a local language school was good enough for their children’s language education;
  • 78% of the poll partakers uphold that improving a language in the country where its spoken is so important that they will provide it for their children regardless of the financial constraints in a family budget
  • Only 5% maintains that learning a language abroad is not important – 2% believes a local language school will do the job, and 3% claims that language education abroad is not important at all.
Jasmina Saric, Director Educational Programs, PRODIREKT

Jasmina Saric: "With the economic crunch and high unemployment rate among young people, parents perceive their children's language competencies as a key factor in getting a job, or at least as a necessary requirement for further education options abroad"

Jasmina Saric from Prodirekt further commented on the poll results: “The prolonged and severe economic crisis apparently does not affect, at least declaratively, the parents’ willingness to spend on their children education. This makes perfect sense: with the economic crunch and high unemployment rate among young people, parents perceive their children’s language competencies as a key factor in getting a job, especially in the local offices of foreign companies, or at least as a necessary requirement for further education options abroad.”

This high percentage of parents in Southeast Europe who perceive foreign languages as key to their children’s success ties in with the analysis about the boom in the junior language market, published by Dan Thomas, of The Pie, an online publication for educators (Is the junior language market seeing a boom?”, January 12, 2012). In an ever more competitive job market parents recognize a second language – and having studied abroad – as a distinct advantage. The Pie analysis also shows that the demand is not only for English courses, but for other world languages as well.

Job opportunities have been shrinking with the global crisis and employers are becoming more selective; therefore, speaking English as a second language has become more important. The Verbalisti survey confirms the Pie findings, but also points out that in the developing economies the need for children language education is perceived as a must, and that parents are willing to continue spending on their children’s education abroad even in the harsh economic times.

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About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

Education Coordinators in Serbia and Macedonia for the Fastest Growing Language Study Network

LANGUAGE STUDY AND EDUCATION COORDINATOR – SERBIA (1 POST) Position Code: 11-00-2012

LANGUAGE STUDY AND EDUCATION COORDINATOR – MACEDONIA (1 POST) Position Code: 12-00-2012

Due to our education group’s regional expansion, we are looking for two devoted language study and education coordinators – one  located in Belgrade, Serbia, and the other in Skopje, Macedonia.

Prodirekt Language Study and Education Coordinator

Due to our education group’s regional expansion, we are looking for two devoted language study and education coordinators – one located in Belgrade, Serbia, and the other in Skopje, Macedonia

The 2011 was a difficult year, yet we managed to produce some remarkable results. In 2011, our company opened the second representative office in Skopje, Macedonia. In the same year, PRODIREKT became the first company in Southeast Europe to be awarded the accreditation for the language education travel and Work-and-Travel program abroad by the two most important European associations – the British organization English UK and German ICEF.

Since its launch in 2010, the communication network Verbalisti has gained the support of over 120 foreign language teachers in the region, while our social network today has more than 11,000 members. The two communication and foreign language blogs, in Serbian and Macedonian, were also promoted in 2011 (with 430 followers), and the Verbalisti YouTube channel crossed the magic mark of 100,000 video views in less than a year.

We believe that education and personal development are the best investment for everyone, especially during the times of uncertainty and economic downturn. We realize that this year might be even harder than 2011, but we also believe that with hard work we can repeat the same success of the last year. If you are a fighter, fast learner and hardworking individual, then, please consider the following job description and position requirements:

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Verbalisti London young learners group_
Position:

  • Facilitate selling Verbalisti language programs.
  • Develop and lead meetings and workshops designed to assist sub-agents to become more effective at enrolling students from major cities in Serbia and the Southeast Europe region.
  • Seek grant funding and financial support for the educational programs of PRODIREKT and language network Verbalisti.
  • Establish and maintain contact with school directors, human resources managers in corporations, and owners of small-to-mid size companies.
  • Create content for internet-based communications. Write creative, engaging headlines, comments and blogs that increase traffic for Verbalisti media – Facebook page, blogs, YouTube Channel, Twitter, and PRODIREKT web site.
  • Translate language programs, contracts, and other related material.
  • Administer language evaluation testing.
  • Assist in developing and marketing of other education and training programs of the PRODIREKT group.

Qualifications:

  • Must possess excellent verbal and written communication skills. Efficient use of Microsoft Word, Excel and Outlook; Photoshop a big plus.
  • English fluency;
  • Understanding of Internet marketing and/or an experienced user of social networks;
  • 4-year college/university degree or above;
  • Ability to work both independently and as part of a team;
  • Highly responsible and proactive in assuming new tasks;
  • Self-starter & quick learner; ability to learn new technical skills and good at multitasking;
  • Written and verbal skills in another foreign language in addition to English (German, French, Spanish, etc.) are a plus.

Please visit our Media Room and review our communication network Verbalisti and its social media (YouTube, Facebook, LinkedIn, blogs) to learn more about our company. Candidates interested in applying for this job post, please email a letter of interest, as well as your CV in English and Serbian or Macedonian, with your most recent photograph, to recruiter@prodirekt.net

When applying, please quote Position Code 11-00-2012 (for Language Study and Education Coordinator in Serbia) and Position Code 12-00-2012 (for Language Study and Education Coordinator in Macedonia)

No phone calls please; only candidates selected for an interview will be contacted. All applications will be dealt with in strict confidence.

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A Great Learning Ground in Internet Marketing (Serbia and Macedonia)

INTERNET MARKETING ASSISTANT – INTERNSHIP – MACEDONIA (1 POST)
Position Code: 09-00-2012

INTERNET MARKETING ASSISTANT – INTERNSHIP – SERBIA (1 POST)
Position Code: 10-00-2012

This is a great learning ground for a bright and motivated person looking to progress into a paid part-time or full-time position in our company.

The social network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Verbalisti is a brand of Prodirekt, which is a certified representative and partner of prestigious schools and colleges in world renowned university centres. Since its launch in 2010, the communication network Verbalisti has gained the support of over 120 foreign language teachers in the region, while our social network today has more than 11,000 members. The two communication and foreign language blogs, in Serbian and Macedonian, were also promoted in 2011 (with 430 followers), and the Verbalisti YouTube channel crossed the magic mark of 100,000 video views in less than a year. All these results led to a notable recognition for our company – the network Verbalisti was proclaimed the fastest growing social language network in the Southeast Europe.

Verbalisti Speak Your Mind! media segment

Speak Your Mind! media segment, featuring celebrity interviews, is the most popular on the Verbalisti Facebook page

Position:

  • Social networks – monitoring of activity, question answering, trend analysing, issue resolving
  • Create content for internet-based communications. Write creative, engaging headlines, comments and blogs that increase traffic for Verbalisti media – Facebook page, blogs, YouTube Channel, Twitter, and PRODIREKT web site.

Requirements:

  • Good verbal and written communication skills
  • Efficient use of Microsoft Word, Excel and Outlook; Photoshop a big plus
  • English fluency
  • Understanding of Internet marketing
  • Self-starter & quick learner; ability to learn new technical skills and good at multitasking.

We’re looking for a creative and inspired/inspiring person to contribute to a growth of our company and Verbalisti language network which is in the midst of expanding with additional media products and into new markets.

Please visit our Media Room and review our communication network Verbalisti and its social media (YouTube, FacebookLinkedIn, blogs) to learn more about our company. Candidates interested in applying for this job post, please email a letter of interest, as well as your CV in English and Serbian, with your most recent photograph, to recruiter@prodirekt.net

When applying, please quote Position Code 10-00-2012 (for Internet Marketing Assistant – Internship).

No phone calls please; only candidates selected for an interview will be contacted. All applications will be dealt with in strict confidence.
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VERBALISTI SOCIAL MEDIA
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Dejan Trpkovic about Management Recruiting in Serbia and Montenegro in an Interview for Daily Politika

Belgrade, Serbia & Montenegro – April 6, 2004 – The oldest and most prestigious daily newspaper in Serbia and Montenegro (SCG), POLITIKA, describes the growing management recruiting industry in the country in an interview with Dejan Trpkovic, the principal of Prodirekt, one of the leading management consulting and executive search firms in SCG.

PRODIREKT Dejan Trpkovic Interview in PolitikaMr. Trpkovic comments that Serbian experts living abroad are not returning in higher numbers to SCG since the gap in their salary expectations and market conditions are still too wide.

“Credit crunch and strained cash flow pose a major problem for fast growing small and medium size companies in attracting professional management,” says Trpković. He adds “Local managers are not interested in equity compensations.”

“It is not good to see that most local companies are still thinking that they are implementing strategic management when they plan three years in advance,” adds Dejan Trpkovic. “Senior managers should be able to predict market trends and be proactive in the positioning of their companies on the market.”

“Although we try to focus on the selection of senior executives, Prodirekt sometimes has to engage in the middle management searches. The market is simply not developed yet to the extent to make the searches for top management an exclusive business option,” explains Trpkovic why major international retained executive search firms are still not present in SCG.

Complete interview: Katarina Sekulic: “Turnkey solution for engaging the best professionals” in Politika (April 6, 2004, in the Serbian language). Download PDF version here.

About POLITIKA
Politika AD is the oldest newspaper publisher in the Balkans – founded in 1904. Politika Newspapers & Magazines, a part of Politika AD, was founded on March 1, 2002 as a joint venture between Politika AD and “Westdeutsche Allgemeine Zeitung” (W.A.Z.) from Essen, Germany. Politika AD publishes three daily newspapers and 14 magazines – weeklies, bi-weeklies, and monthlies. Politika, a daily, is considered one of the most respectable newspapers in Southeast Europe.

About PRODIREKT
Prodirekt provides strategic management and human resource consultancy services to clients ranging from large corporations to emerging growth companies in southeast Europe, across a broad range of industries and sectors. The company has earned a reputation for successfully completing the most complex management searches in the region due to Prodirekt consultants’ in-depth knowledge of specific industry sectors and years of direct senior-level experience and long-standing relationships with top leaders.