PRODIREKT and Entertainment Learning Partner to Help Learners in the Balkan Region to Improve their English

Belgrade, Serbia — February 3, 2012 — PRODIREKT LLC today said it will join forces with Paris based Entertainment Learning SAS to market its flagship language learning service, English Attack!, in the Balkans. The exclusive regional partnership agreement is expected to be announced shortly.

English Attack! and Prodirekt together in improving English language education in SEE
“Prodirekt” and “Entertainment Learning” partner to help learners in the Balkan region to improve their English

Paul Maglione, co-founder of Entertainment Learning said: “We interviewed many potential partners for the Balkan region, and finally found what we were looking for in PRODIREKT LLC. We are confident that they have expertise and experience to create the ideal marketing and communications programs and commercial initiatives, as well as the local relationships with teachers, schools, universities, language institutes, and companies, to make English Attack! an integral part of PRODIREKT’s education offering and  an important player in the growing and dynamic English language-learning industry here in the Balkan region.

PRODIREKT expects to launch the first local language versions of English Attack! in April 2012, giving English language learners in the Balkan region a choice between an English-language interface for the innovative online service; and a version with navigation, help texts, tutorials, a dictionary, and other resources in local languages, and allowing easier access to the site’s unique pedagogical approach by early-stage learners of English.


About Entertainment Learning
Entertainment Learning was founded by the well-known specialists in the media and entertainment industries, Paul Maglione and Frederic Tibout, who see a huge potential in the power of digital entertainment applied to a radically different way of helping people learn languages. English Attack! is the first site developed and published by Entertainment Learning.

Launched at the end of June 2011, English Attack! has attracted its 100,000th registered user and opened its 12th regional sales and marketing office. English Attack! is a global site created to help learners around the world improve their English, and is already available with a user interface in 13 languages. English Attack! features a combination of video clips, thematic visual dictionaries and games; a motivational reward-rich ecosystem; and social networking functionality allowing learners to use what they learn from the site.

Thanks to an innovative pedagogical approach combining elements of online entertainment, online social networks, and “gamification,” English Attack! ( is attracting an ever-increasing number of the “digital native” learners of English aged 13 to 35 for which it was designed.

English Attack! has been recognized on the European high tech scene, with finalist status at the TechCrunch (Paris), The Next Web (Amsterdam), and Plugg (Brussels) competitions, and it was a winner of the SeedCamp Paris event.


About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.


English UK, the World’s Leading Language Teaching Association, Recognized PRODIREKT as a Partner Agency

Belgrade, Serbia – January 25, 2012 – English UK, which works with the British Council to operate the English in Britain Accreditation Scheme, recognized PRODIREKT as an educational consultancy that successfully promoted the UK as an English language teaching destination in the past years. The recognition and accreditation of PRODIREKT as an English UK Partner Agency came as a result of PRODIREKT’s strictly adhering to the principles of the agency code of conduct, while providing language education services since 2002.

PRODIREKT has been recognized by the English UK as a Partner Agency
PRODIREKT was the first in the region to be recognized by English UK as a Partner Agency

“We are delighted to be the first company in the region to be recognized as an official Partner Agency by English UK, which is known for its independence, reputation and strict monitoring of its members’ work in the local markets,” commented Dejan Trpkovic, Managing Director of PRODIREKT. “This recognition is a great reward for our hard work during the last three years, the period that was also marked with the regional success of the communication and language network Verbalisti. The English UK partner membership will certainly be viewed by our clients and partners as an extra mark of quality of PRODIREKT services, and is a good start in the regional standardization of foreign language studies and recognition of high quality local agencies,” said Dejan Trpkovic.

Review the English UK media release in January 2012:  English UK’s newest Partner Agencies

English UK web site PRODIREKT profile:  PRODIREKT English UK Partner Agency


About English UK
English UK is an independent organisation which works with the British Council to operate the English in Britain Accreditation Scheme. As the world’s leading language teaching association,  English UK has more than 450 members – all accredited by the British Council – including private language schools, educational trusts and charities and language centres in further education colleges and universities.



Verbalist and Pop Idol Ivan Radenov Arrives at Kings Colleges – English Language Courses in London and Oxford (VIDEO)

London, UK – 15 November, 2011 – PRODIREKT, a company which owns the fastest growing communication and language network VERBALISTS, awarded a two-week language course at KINGS COLLEGES for Ivan Radenov, the first Macedonian Pop Idol.

Our partners, Kings Colleges, made sure that Ivan’s stay in London turns memorable in many ways, so The First Macedonian Idol played in the Band of Kings, attended famous theater performances, and even met Glenn Hughes, one of the members of his favorite band Deep Purple.

Ivan Radenov and Glenn Hughes
Ivan Radenov, the First Macedonian Pop Idol, meets his idol in London – Glenn Hughes of the great Deep Purple!

Ivan has been improving his English at Kings Colleges, one of the oldest and most prestigious language institutions in the UK, with the tradition spanning over 54 years and centres in London, Oxford and Bournemouth, the English Riviera gem.

And what does Ivan say about his language experience with Verbalists and Kings Colleges, well, just play the video…