The Language of Brands

Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans.

The author of the article dubbed “The Language of Brands” takes the BMW customers’ discontent with the German car producer management decision to introduce the new slogan ““A Company of Ideas“ for their new campaign launched in the United States as a basis for explaining why changing and/or “playing” with slogans could often lead to poor sales results, and sometimes, to a brand demise.

Examples of good and bad communication messages and slogans are provided, while some world-wide campaigns are analyzed to determine whether and why they passed the test of time.

Read the full article in the Serbian language:“The Language of Brands, by Dejan Trpkovic, Ekonomist, October 23, 2006

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French Embassy Commends Prodirekt for Creating and Implementing its Communication Strategy and PR Services in Serbia

Belgrade, Serbia – March 23, 2005 – PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the Serbian Government in the field of European integration.

PRODIREKT Leaflet for the Serbian EU Integration Office
PRODIREKT designed the series of publications and promotional material for the Serbian European integration processes (photo: Leaflet for the Serbian EU Integration Office)

Daniel Dobrovoljec, an overall project director, said: “We are very pleased with PRODIREKT’s professionalism, creativity and quality of work. The focal point of the PRODIREKT public relations services related to creative and production of the 12 publications for familiarizing civil servants and the public with the EU accession process. These publications cover EU Competition Rights, the Stabilization and Association Process, Project Cycle Management, Enlarged Europe, EU Regional Policy, Introduction to EU Law, the leaflets on the EU Integration Office, and on the Stabilization and Association Process and European Partnership.”

The successful completion of the PRODIREKT project was announced today in a joint press conference of France and Serbia, at which time the French Ambassador to Serbia-Montenegro, Hugues Pernet, and Head of the EU Integration Office, Radmila Milivojevic, confirmed their intentions to furthering the cooperation between France and Serbia in the European integration processes.

The European Agency for Reconstruction Approves the Communication Strategy for Serbia Developed by PRODIREKT

Belgrade, Serbia & Montenegro – March 25, 2004 – PRODIREKT’s Annual Plan of Communication Activities for the Ministry of International Economic Relations receives a general approval from the European Agency for Reconstruction

Prodirekt successfully completed the 2004/2005 implementation plan of the communication strategy for the EU Stabilization and Accession Process in Serbia.

“The ongoing political and economic reforms in Serbia have caused a rise in unemployment, and an increase in wage inequality and income insecurity. In order to maintain the positive attitude towards the EU, we believe that it is important to feed information through the media channels that reach people in an environment which they appear to trust, like, special interest programs on television and print or media from non-governmental organizations,” says Dejan Trpkovic, founder of Prodirekt. “In the public information sphere, particular attention has to be paid to explaining the EU’s likely impact on the culture, national identity and sovereignty of Serbia and Montenegro. It is vital both to publicize the activities planned by the Government, and to explain the reasons behind them, if we are to decrease the alienation of the public in these instances.”

The EU 2004/2005 communication strategy plan received a general approval by the EAR, and was commended by the Ministry of International Economic Relations – Department for European Integration.

About PRODIREKT
Prodirekt provides strategic management and human resource consultancy services to clients ranging from large corporations to emerging growth companies in southeast Europe, across a broad range of industries and sectors. The company has earned a reputation for successfully completing the most complex management searches in the region due to Prodirekt consultants’ in-depth knowledge of specific industry sectors and years of direct senior-level experience and long-standing relationships with top leaders.