French Embassy Commends Prodirekt for Creating and Implementing its Communication Strategy and PR Services in Serbia

Belgrade, Serbia – March 23, 2005 – PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the Serbian Government in the field of European integration.

PRODIREKT Leaflet for the Serbian EU Integration Office
PRODIREKT designed the series of publications and promotional material for the Serbian European integration processes (photo: Leaflet for the Serbian EU Integration Office)

Daniel Dobrovoljec, an overall project director, said: “We are very pleased with PRODIREKT’s professionalism, creativity and quality of work. The focal point of the PRODIREKT public relations services related to creative and production of the 12 publications for familiarizing civil servants and the public with the EU accession process. These publications cover EU Competition Rights, the Stabilization and Association Process, Project Cycle Management, Enlarged Europe, EU Regional Policy, Introduction to EU Law, the leaflets on the EU Integration Office, and on the Stabilization and Association Process and European Partnership.”

The successful completion of the PRODIREKT project was announced today in a joint press conference of France and Serbia, at which time the French Ambassador to Serbia-Montenegro, Hugues Pernet, and Head of the EU Integration Office, Radmila Milivojevic, confirmed their intentions to furthering the cooperation between France and Serbia in the European integration processes.

The Serbian Integration Office Announced the Completion of Its EU Communications Strategy and Visual Identity by Prodirekt

Belgrade, Serbia and Montenegro – June 24, 2003 – The Department for European Integration (EI) today launched its “Communication Strategy on European Integration” and logo/identity at the government’s press office. The main goal of the EU Communication strategy is to ensure free and objective information flow for its citizens and better understanding of the EU Stabilisation and Association Process. A visual identity is one component of a broader campaign to promote the EU strategy. Ana Trbovic, Assistant Minister and Head of the department for European integrations, unveiled the logo that was created by Prodirekt.

PRODIREKT EU 2004/2005 communication strategy plan
Logo of the Serbian European Integration Office

The quadrangle logo features a letter “S” in Cyrillic (“C”) written by way of using yellow stars. The background is made of the EU and Serbian flag colors, blending at the mid-point.

Describing the cooperation with Prodirekt, Ana Trbovic said: “Prodirekt has helped create the overall image of the European Integration office, providing it with a comprehensive visual identity. Achieving the ease of understanding, the logo design clearly conveys the European integration message, while pronouncing the importance of preserving a national identity.” In addition to the main logo, Prodirekt produced a flyer for the wider public and designed several manuals for the Serbian civil servants. “Prodirekt work on the ABC of European Integration particularly stands out and has been commended by the Members of Serbian Parliament and the European Union representatives. They have made our publications recognizable, and as such, they represent a basis for a long-term education and information campaign on the European integration process,” added Ana Trbovic, head of the department for European integrations.