our leadership group

dejan trpkovic, prodirektDejan Trpkovic 

During his career, Dejan held various world-wide executive management positions, setting up and expanding businesses in the emerging markets, improving financial performance and streamlining management and marketing processes and structures.

In 2009, he co-founded the fast growing social language network – Verbalists, after he had formed a business group within PRODIREKT LLC, responsible for the further expansion of language education and teacher training in Europe.

In 2004, Dejan designed the Strategic Management program for executive education, which has received an endorsement by the American Chamber of Commerce and IBM Business Solutions.

In 2001, he formed PRODIREKT LLC, based in the US, to provide management recruiting and education services, mostly in Europe. In the same year, the office in Belgrade was opened to manage the company’s Southeast European operations. As its founder, Dejan is responsible for the vision and strategy of the PRODIREKT group.

In 2000, prior to founding PRODIREKT, Dejan Trpkovic established Prodide, a marketing and PR agency based in Belgrade, as a leading integrated marketing communications company in the region. Prodide has been behind a number of referenced and complex regional projects, such as, the creation of visual identity and media strategy for the Serbian Government’s European Integration Office.

During 1997-1999, as Vice President, Western Europe of World-Link UK, a global integrated telecom solutions provider based in New York, Dejan established the Central Office facilities in London, and supervised the operations of EUROLINK, a Greek subsidiary and a licensed telecom carrier.

From 1993-96, as Regional Director of Hasbro (a Fortune 500 company), he managed the head office in Vienna, two subsidiaries in Poland and Hungary, and 17 regional distributors. In 1995, he formed HASBRO’s regional head office in Vienna, Austria. In 1994, Dejan directed the purchase of a local Polish distributor and every aspect of this new venture.

He began his career in 1989 as Regional Manager with Technical Language Systems in Denver, Colorado, where he developed language learning instruction series, language tests and supporting curriculum, as well as managed executive training programs.

Dejan holds a B.A. in Economics from University of Belgrade, Serbia and a Master’s of Business Administration degree from University of Colorado.


Steven Damron
Steven Damron

Steven Damron

Steven’s unique blend of management, technology and start-up experience will be a valuable asset as PRODIREKT develops its business in Europe.

Steven Damron is CEO of Zone Reactor, a company formed by Zone Ventures and Draper Fisher Jurvetson to accelerate the formation of high tech companies. Zone Reactor works with existing high tech companies to discover and develop technology locked in the R&D labs of those companies.

Before joining Zone Reactor, Steven spent 4 years at idealab!, the Pasadena-based Internet incubator. He served as CEO of EntertainNet and KidsOnLine.com, two idealab! start-ups. He also consulted with many idealab! start-ups on business planning and strategy while directly employed by idealab!.

Steven was an early employee at Sun Microsystems. In his 11 years at Sun, he held sales, marketing and service management positions, usually developing new business lines from the ground up.

Prior to Sun, Steven was a Software Engineer for ADAC Labs, a manufacturer of medical imaging devices, and a Research Physicist at SRI International, a multi-disciplinary consulting organization.

Steven holds a B.A. in Physics and English from Dartmouth College and a Master’s of Business Administration degree from U.C. Berkeley.


Chris Galea
Chris Galea

Chris Galea

PRODIREKT will greatly benefit from Chris’ broad based advertising agency background embracing start-up, small, medium and large agencies and his extensive international experience at Senior Management level covering Europe, Emerging Markets, Middle East, Asia Pacific, and Sub Continent.

At his present position as a Global Group Director for TBWA Worldwide, Chris is responsible for the management of local agency and network resources on key global clients including caliber, structure, best practice, profitability, business/brand development and provision of supplementary strategic support across a variety of international markets from Mexico to Russia, Spain to Japan, Peru to Malaysia.

Prior to TBWA, Chris was Regional Client Service Director for Grey Asia Pacific responsible for managing the Glaxo SmithKline business and Danone International brands in over 22 markets across the Asia region.

Previously he was Managing Director/Partner for Focus on Kids Ltd., where he managed Tomy, WH Smith, MGM, CWL and Hasbro brands and Regional General Manager, Europe & Emerging Markets for DDB Needham/Griffin Bacal, where he developed a record of accomplishment in establishing and maintaining long-term complex client relationships based on focused, consistent client service and disciplined account management.


Nebojsa Radic
Nebojsa Radic

Nebojsa Radic

Nebojsa Radic is Director of the CULP (Cambridge University Language Programme). He is responsible for all the Foreign Language taught courses run by the Language Centre and is member of the team that designs the relevant multimedia, online materials.

Before moving to the UK in 2001 he was Senior Tutor in Italian and Coordinator of the Flexible Learning Project of the School of European Languages at the University of Auckland in New Zealand. In New Zealand Nebojsa taught Italian and designed, produced and delivered the multimedia materials for Italian, French and Spanish language courses offered at a distance.

His research interest focuses on the methodology of computer mediated language teaching and more specifically, in distributed-learning environments. Nebojsa completed his previous studies at the Universities of Belgrade (Yugoslavia), Perugia (Italy), Auckland (New Zealand) and British Columbia (Canada).

He is member of the UCML (University Conference of Modern Languages) Executive Committee representing the constituency of Institution Wide Language Programmes.

Nebojsa is currently External Examiner at the Language Centres of the Universities of Warwick and Anglia Ruskin and in Italian at the University of East Anglia. He is also member of the Supervisory Board of the Pexim Foundation that in conjunction with the University of Cambridge Trust offers scholarship to students from Serbia and Montenegro.

Nebojsa’s personal interests range from basketball (Senior Treasurer and Head Coach of the University of Cambridge team) to writing fiction.