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Posts from the ‘Communication’ Category

The European Agency for Reconstruction Approves the Communication Strategy for Serbia Developed by PRODIREKT

Belgrade, Serbia & Montenegro – March 25, 2004 – PRODIREKT’s Annual Plan of Communication Activities for the Ministry of International Economic Relations receives a general approval from the European Agency for Reconstruction

Prodirekt successfully completed the 2004/2005 implementation plan of the communication strategy for the EU Stabilization and Accession Process in Serbia.

“The ongoing political and economic reforms in Serbia have caused a rise in unemployment, and an increase in wage inequality and income insecurity. In order to maintain the positive attitude towards the EU, we believe that it is important to feed information through the media channels that reach people in an environment which they appear to trust, like, special interest programs on television and print or media from non-governmental organizations,” says Dejan Trpkovic, founder of Prodirekt. “In the public information sphere, particular attention has to be paid to explaining the EU’s likely impact on the culture, national identity and sovereignty of Serbia and Montenegro. It is vital both to publicize the activities planned by the Government, and to explain the reasons behind them, if we are to decrease the alienation of the public in these instances.”

The EU 2004/2005 communication strategy plan received a general approval by the EAR, and was commended by the Ministry of International Economic Relations – Department for European Integration.

About PRODIREKT
Prodirekt provides strategic management and human resource consultancy services to clients ranging from large corporations to emerging growth companies in southeast Europe, across a broad range of industries and sectors. The company has earned a reputation for successfully completing the most complex management searches in the region due to Prodirekt consultants’ in-depth knowledge of specific industry sectors and years of direct senior-level experience and long-standing relationships with top leaders.

PRODIREKT Strengthens its Strategic Communication Services in Serbia, Chris Galea Joins the Board of Directors of PRODIREKT group as its Advisory Member

Belgrade, Serbia – February 22, 2004 – PRODIREKT, a leading management communication and development firm in Southeast Europe, today announced that Chris Galea, worldwide managing director, TBWA Singapore, joined the company’s board of directors as an advisory member.

Chris Galea

Chris Galea

“After 19 years of broad based agency background embracing start-up, small, medium and large agencies (Grey Worldwide, DDBNeedham, TBWA), Chris has accumulated significant depth of senior management experience in many vital sectors including child targeted products, fmcg, brown and white goods, tobacco, financial services, toys and games, service industries and alcohol. Chris will bring to our group an in-depth understanding of global advertising markets and a track record of outstanding client service,” said Dejan Trpkovic, managing director, PRODIREKT LLC.

About TBWA

TBWA Worldwide global clients portfolio includes ABSOLUT, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.

The Serbian Integration Office Announced the Completion of Its EU Communications Strategy and Visual Identity by Prodirekt

Belgrade, Serbia and Montenegro – June 24, 2003 – The Department for European Integration (EI) today launched its “Communication Strategy on European Integration” and logo/identity at the government’s press office. The main goal of the EU Communication strategy is to ensure free and objective information flow for its citizens and better understanding of the EU Stabilisation and Association Process. A visual identity is one component of a broader campaign to promote the EU strategy. Ana Trbovic, Assistant Minister and Head of the department for European integrations, unveiled the logo that was created by Prodirekt.

PRODIREKT EU 2004/2005 communication strategy plan

Logo of the Serbian European Integration Office

The quadrangle logo features a letter “S” in Cyrillic (“C”) written by way of using yellow stars. The background is made of the EU and Serbian flag colors, blending at the mid-point.

Describing the cooperation with Prodirekt, Ana Trbovic said: “Prodirekt has helped create the overall image of the European Integration office, providing it with a comprehensive visual identity. Achieving the ease of understanding, the logo design clearly conveys the European integration message, while pronouncing the importance of preserving a national identity.” In addition to the main logo, Prodirekt produced a flyer for the wider public and designed several manuals for the Serbian civil servants. “Prodirekt work on the ABC of European Integration particularly stands out and has been commended by the Members of Serbian Parliament and the European Union representatives. They have made our publications recognizable, and as such, they represent a basis for a long-term education and information campaign on the European integration process,” added Ana Trbovic, head of the department for European integrations.