Author: PRODIREKT

PRODIREKT’s innovative solutions for career and talent management offer a bridge between strategy and education, while our business group, with the Verbalists Communication Network, dedicated to language studies, professional training, and translating services, helps our individual and corporate clients achieve their objectives in international communication. Specialties: Education Management, Academic Consulting, Talent Management, Recruiting, HR Consultancy, Career Development and Counseling, Language Education, Interpreting and Translating, Marketing and Communication
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The language of brands

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Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans.

The author of the article dubbed “The Language of Brands” takes the BMW customers’ discontent with the German car producer management decision to introduce the new slogan ““A Company of Ideas“ for their new campaign launched in the United States as a basis for explaining why changing and/or “playing” with slogans could often lead to poor sales results, and sometimes, to a brand demise.

Examples of good and bad communication messages and slogans are provided, while some world-wide campaigns are analyzed to determine whether and why they passed the test of time.

Read the full article in the Serbian language:“The Language of Brands, by Dejan Trpkovic, Ekonomist, October 23, 2006

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French Embassy Commends Prodirekt for Creating and Implementing its Communication Strategy and PR Services in Serbia

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Belgrade, Serbia – March 23, 2005 – PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the Serbian Government in the field of European integration.

PRODIREKT Leaflet for the Serbian EU Integration Office
PRODIREKT designed the series of publications and promotional material for the Serbian European integration processes (photo: Leaflet for the Serbian EU Integration Office)

Daniel Dobrovoljec, an overall project director, said: “We are very pleased with PRODIREKT’s professionalism, creativity and quality of work. The focal point of the PRODIREKT public relations services related to creative and production of the 12 publications for familiarizing civil servants and the public with the EU accession process. These publications cover EU Competition Rights, the Stabilization and Association Process, Project Cycle Management, Enlarged Europe, EU Regional Policy, Introduction to EU Law, the leaflets on the EU Integration Office, and on the Stabilization and Association Process and European Partnership.”

The successful completion of the PRODIREKT project was announced today in a joint press conference of France and Serbia, at which time the French Ambassador to Serbia-Montenegro, Hugues Pernet, and Head of the EU Integration Office, Radmila Milivojevic, confirmed their intentions to furthering the cooperation between France and Serbia in the European integration processes.

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When a job finds you

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Belgrade, Serbia & Montenegro – 28 April, 2004 – Status magazine interviews job seekers, major employers and leading management recruiters to determine changes in the employment trends and practices in Serbia

Personal connections and nepotism are being replaced by professionalism in the employment practice in Serbia. In the interview to Status magazine, the representatives of Delta Corporation, DaimlerChrysler, Hill International and Prodirekt all agree that high unemployment, expatriates returning home, and the Western hiring standards, introduced by foreign corporations, have laid down a new set of rules for job seekers. Qualifications and interview performance have become ever more important in getting the right position.

Status magazine singles out Prodirekt as one of the few firms, which have been able to maintain focus in providing their management recruiting service. Dejan Trpkovic, founder of Prodirekt, describes the company’s interview process for management candidates as flexible and relaxed, without long testing procedures. “Top managers, with considerable experience, don’t feel it is appropriate to go through the same testing procedure as other candidates for lower positions. And they should not. Management selection in Serbia in this respect is going through evolution. Prodirekt operates as retained executive search firm, evaluating managers through interviews and social gatherings,” says Mr. Trpkovic.

Full story: Vesna Sekerezovic: “When a job finds you” in Status magazine (April 28, 2004, in the Serbian language).

About PRODIREKT
Prodirekt provides strategic management and human resource consultancy services to clients ranging from large corporations to emerging growth companies in southeast Europe, across a broad range of industries and sectors. The company has earned a reputation for successfully completing the most complex management searches in the region due to Prodirekt consultants’ in-depth knowledge of specific industry sectors and years of direct senior-level experience and long-standing relationships with top leaders.

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Management for the 21st century

PRODIREKT Management Communication and Development

Belgrade, Serbia & Montenegro – April 26, 2004 – Dejan Trpkovic in an interview for DC Magazine about strategic business management and importance of management education and development

Menadzment za 21. vek, Intervju sa Dejanom Trpkovicem, DC Magazin, 28OCT2004
Complete interview: Akeksandar Milajić “Management for the 21st Century” in DC Magazin (April 26, 2004, in the Serbian language)

For managers, high quality training and development are becoming accessible locally, writes DC Magazin, a monthly business magazine with the highest circulation in Serbia and Montenegro, referring to the Strategic Business Management Program.

“While presenting the latest management concepts, we intended to use practical, no-nonsense and innovative program methodology, with an emphasis on creative thinking and problem solving to increase the awareness of the global business environment,” says Dejan Trpkovic, founder of Prodirekt. The Program, which was designed by Prodirekt and that already received an endorsement by American Chamber of Commerce and IBM Business Solutions, will be conducted as part of their management education series.

Complete interview: Akeksandar Milajic “Management for the 21st Century” in DC Magazin (April 26, 2004, in the Serbian language)

About PRODIREKT
Prodirekt provides strategic management and human resource consultancy services to clients ranging from large corporations to emerging growth companies in southeast Europe, across a broad range of industries and sectors. The company has earned a reputation for successfully completing the most complex management searches in the region due to Prodirekt consultants’ in-depth knowledge of specific industry sectors and years of direct senior-level experience and long-standing relationships with top leaders.