Skip to content

Posts tagged ‘summer language vacation’

The Junior Language Market is Seeing a Boom

Dan Thomas, in his article for The Pie, an online publication for educators, looks at the factors behind the growth of the junior language market. Major players in language education have seen sustained, sometimes rapid, growth in recruitment over the last few years; opening new campuses and increasing the diversification of nationalities on their courses.

Driving the phenomenon is an ever more competitive job market in which having a second language – and having studied abroad – gives young people a distinct advantage. For this reason, say educators, during a period of economic austerity in many language learning markets, parents are willing to continue spending on their children’s education while making savings on their own.

It appears the demand is not only for English courses. In Europe, Italy’s Linguaviva says it sees around 5% growth each year for its Italian classes, while Germany’s DID says interest from students wanting to learn German in Berlin has increased.

Another success story is Azurlingua in the South of France, which has expanded from 20-30 students to 2,500 students in the last 10 years. Director, Jean Luc Librati, says the French market is coming to maturity, with junior courses becoming an educational rite of passage for language learners and being taken more seriously.

Verbalisti young learners leaving for Malta

Verbalisti young learners leaving for Malta

“Let’s say that 10 years ago, it was more like ‘let’s have fun and at the same time learn French’. Now it’s more ‘let’s learn French and at the same time we’ll have fun’,” says Libreti.

Students on Azurlingua’s courses now take exams recognised not only by the French Government, but also the Common European Framework of Reference for languages which enables qualifications to be recognised across European borders.

“This new way to recognise language ability is becoming better and better known,” says Libreti. “It is also proof that the market is reaching a more professional level.”

While the need for a second language is certainly the fuel for growth, other factors are catalysts. One such is visa conditions. As junior courses are generally short haul and rarely year round, students can usually enter a country far more simply than adults, often on a tourist visa.

Increased awareness of junior products is also helping providers. The relationships an educator builds with his agents around the world helps drive “word of mouth” marketing. Consumers have also changed their attitudes. Teachers and students are more knowledgeable about the courses available and parents are more trusting and willing to allow their children to travel.

_

Verbalisti My London Language Program Best Rated Again in 2011

My Language Experience – My London 2011

One of the most popular language programs PRODIREKT and its communication network Verbalisti have developed is undoubtedly My London. In 2011, Verbalists again gave it the highest remarks; the secret of its popularity lies in the perfect balance of language learning through experience, sightseeing and fun.

_

This slideshow requires JavaScript.

Macedonian Language Travel Students and the Fourth Verbalisti July Group Leaving for London (VIDEO)

My Language Experience

The Fourth Group of Verbalisti prior to leaving for London at the Belgrade Airport, 31 July 2011

_

_

Learn English and explore Great Britain with Verbalisti “My Language Experience” Programs – My London Program (VIDEO)

My Language Experience

One of the most popular language programs PRODIREKT and its communication network Verbalisti have developed is undoubtedly My London – it was again our bestseller in 2011.

My London is a language trip to one of the most fascinating capitals in the world; the secret of its popularity lies in the perfect balance of language learning through experience, sightseeing and fun.

Verbalisti My London Language Program

"At the end of our language program My London, you'll be able to call London truly yours"

Each morning is dedicated to exploring London, from its world famous iconic sights, such as Buckingham Palace and St Paul’s Cathedral, to the less known gems hidden in the nooks and corners of this fascinating city. These guided tours offer students not just a first-hand insight into the modern British culture and lifestyle, but also an opportunity to practice their English in real life situations. Weekends will see you explore British heritage, even further by visiting the scholarly Oxford and Cambridge, or eating fish-n-chips and ice cream on sunny Brighton beach.

The power of English is further being unlocked in the afternoons with the structured English lessons taught in small, international classes. The communicative approach means that students focus on building greater fluency and the confidence in using the language. The facilities include interactive whiteboards, digital language laboratories and use of real-life materials to keep students motivated.

At the end of this exciting trip, you will have understood more clearly why the British drive on the left, why the Prime Meridian runs through Greenwich and why La Manche is called the English Channel. At the end of our language program My London, you’ll be able to call London truly yours.

We are featuring below the video of our third My London group, which started conquering London from the Belgrade airport on July 24:

_

_

English Language Courses and Summer Vacation with Verbalisti in Malta

Interview with Jasmina Saric
A1 Television
in Prodirekt office in Skopje, Macedonia
June 10, 2011

Follow

Get every new post delivered to your Inbox.

Join 140 other followers