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Posts tagged ‘online marketing’

Social Media Powers Up Language Education and Communication Development in the Balkans

Belgrade, Serbia – February 20, 2012 – PRODIREKT today announced that its communication and language network Verbalisti exceeded an important 10,000-member mark for its Facebook business page. PRODIREKT recently celebrated another landmark when its Verbalisti YouTube media channel logged 100,000 video views, the barrier that was broken only two years after the channel inception, with the video views connected mostly to the communication network authored content. The success of the Verbalisti social media came after some regional media already proclaimed network Verbalisti in 2011 as the fastest growing language education network in Southeast Europe.

Verbalisti Speak Your Mind! media segment

Speak Your Mind! media segment, featuring celebrity interviews, is the most popular on Verbalisti Facebook page

Speaking of the impact social media had on PRODIREKT’s business, Dejan Trpkovic, managing director, said: “Our Verbalisti Facebook group is growing larger by the day. Social media and the Internet have allowed us to grow fast our language education business through word of mouth. This is probably the best recognition one company can get, and for an educational consultancy or an educator, it is also the most desirable. A good part of our target audience is young learners and professionals, and they mostly communicate through social networks, sharing their views, language travel experiences and forming opinions. In 2011, about one fourth of our language travel bookings came from recommendations.”

The Pie News, the British online publication for international educators, in its January 8 analysis report (How is international education embracing social media?) points out that most educators realize they need to be active in social media, but many don’t really know where to focus, after having possibly set up their own Facebook page. This is despite the fact that the target audience of the international education sector is often a young demographic. Verbalisti have found the winning formula. The communication network has forged important media partnerships (the sponsorship of the show program Pop Idol and regional Nisville Jazz Festival, cooperation with Taramount, Cinefest and Tuck movie distribution houses, to name few). Moreover, during the past two years, Verbalisti conducted more than 100 interviews with celebrities and prominent business people, making it stand out not only as a social media platform, but as a potent media house as well.

Social media competition - Verbalizuj se!

Social media competition – Verbalizuj se! There were 240 competitors who verbalized their photos, coming from no less than 18 countries: Bosnia and Herzegovina, Macedonia, Croatia, Montenegro, Bulgaria, Romania, Nepal, Egypt, Ukraine, Cameroon, Slovakia, Philippines, USA, Italia, Turkey, Uganda, Germany

“It is important to motivate our customers to share their experience, yet, it is equally important to present high quality, entertaining content to keep customers, partners and “by-standers” involved and active. When we launched celebrity interviews with Speak Your Mind! media segment we knew it was going to become the most popular on our Facebook and YouTube; however, it also helped us attain our main goal – education through entertainment. And, nowadays, entertainment and engaging content rule. This is the test most social media fail. If a business isn’t engaging and interacting with customers, the silence is deafening. I believe we managed to strike the right balance in our social media with the education content that is often entertaining.”

In addition to its Facebook page and YouTube channel, the communication network Verbalisti maintains its media presence with the two language specific blogs – stranijeziciblog.com in Serbian, and stranskijazici.com in Macedonian, both enjoying the high support from the local online community.

About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group, with the communication network Verbalisti, dedicated to language studies, professional training, translation and interpreting services, helps young professionals and corporate clients achieve their objectives in international communication.

The communication and language network Verbalisti (www.facebook.com/verbalisti) has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

Marketing in the Era of Citizen Journalism

Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the „old way of doing business“ and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.

The history of the so-called Web 2.0 is explained through the examples of the marketing campaigns of Chrysler, Audi, Samsung and General Motors which relied on Web 2.0 as a new way of creating, collaborating, editing and sharing user-generated content online. The author points that the automotive industry, as one of the biggest spenders on online marketing, has been among the first adopters of interactive marketing. The content of the marketing campaign for Jeep Patriot is analyzed in greater detail.

Web 2.0 is about revolutionary new ways of creating, collaborating, editing and sharing user-generated content online

Web 2.0 is about revolutionary new ways of creating, collaborating, editing and sharing user-generated content online

This is followed by the author’s view of how the change in the media landscape would progress, with traditional media being pushed aside by the new media, such as social networks, mobile communication devices and digital interactive billboards. The advantages of online marketing and communication through social networks are explained, and the importance of market segmentation and a need for a direct communication with a customer is covered in more detail.

While discussing the opportunities offered by Web 2.0, the author sheds more light on the media democratization and appearance of „citizen journalism“. The concept of members of the public playing an active role in the process of collecting, reporting, analyzing and disseminating news and information is presented.

At the end of the article, the author provides the sharp criticism of the Serbian market, while urging local companies to adopt new media and giving his recommendations of how to communicate more effectively with the target market.

Read the full article in the Serbian language: Marketing in the Era of Citizen Journalism, by Dejan Trpkovic, Ekonomist, June 25, 2007

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