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Posts tagged ‘educators-schools’

Nike Teams up with Prodirekt to Promote Its Tennis Camps in the Balkans

An education group Prodirekt to represent exclusively the NIKE tennis and language schools in the Balkan region

Belgrade, Serbia – March 14, 2014 – Following the recently acquired exclusive rights to represent the Manchester United soccer schools, a US based education company Prodirekt LLC, with its regional language network Verbalisti, is proud to announce the partnership with another of the world’s leading brands – Nike, and its representative CMT Learning.

The partnership entails exclusive rights for Prodirekt, covering Serbia, Montenegro, Bosnia-Herzegovina, Macedonia and Croatia, to represent the Nike tennis camps in the UK. Prodirekt teamed up with CMT Learning, the sports and education camp specialists, to offer residential tennis camps in July and August at Bisham Abbey and Bradfield College.

Principally aimed at overseas players wishing to develop their English language skills and their tennis proficiency, Nike Tennis Camps provide 40 hours of coaching and match play and 25 hours of English learning on the 2 week camps. Players will have the chance to play and improve under the supervision of multi-qualified coaches. The focus will be on technical improvement, fitness, motivation and fun.

About CMT Learning
CMT Learning specialises in operating residential camps that combine high quality English language teaching with sports coaching to accelerate learning, sporting development and self-belief. CMT works with some of the world’s top clubs, federations, coaches and sports scientists. Players leave our camps with improved skills, more confidence, better English and new friends.

About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT (www.prodirektgroup.com) provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group, with the communication network Verbalisti, dedicated to language studies, professional training, translation and interpreting services, helps young professionals and corporate clients achieve their objectives in international communication.

Young Learners Language Education Tops Family Budget Priorities, Shows the Verbalisti Survey in Serbia, Montenegro, Croatia and Bosnia

Belgrade, Serbia – March 6, 2012 – PRODIREKT and its language network Verbalisti today announced the results of the poll designed to discover how parents in the Balkans feel about the language education of their children. The visitors of the Verbalisti Facebook page were asked “How important is it for your children to learn a foreign language in the native speaking country?”. The survey was conducted in four countries – Serbia, Croatia, Montenegro and Bosnia and Herzegovina, during two time intervals – from 21st November to 21st December 2011, and from January 6 to February 6, 2012, and it generated enormous interest among the Verbalisti network fans and other Facebook members alike. The poll reached 247,757 people, while 1,566 participants cast their vote, with 1,226 of them saying that they would send their children to learn a foreign language in a native speaking country, regardless of the family budget constraints.

Verbalisti Poll: Young Learners Language Education Tops Family Budget Priorities

The Verbalisti poll reached 247,757 people, while 1,566 participants cast their vote

The Prodirekt poll was inspired by the similar one Berlitz Corporation conducted in Japan, Germany, the USA, Mexico, China, Brazil, France, Poland and Italy earlier in 2011. The purpose of the Berlitz poll was to determine how parents of children between the ages of 4 and 17 perceive the importance of foreign language learning. Their key findings show that almost 90% expressed interest in foreign language learning for their children outside regular school hours. Countries with recent strong economic growth, such as China, Mexico and Brazil, showed especially high interest in language education abroad. The lowest interest was in developed countries such as USA, Japan, France and Germany.

“It was interesting to find out from the Berlitz poll how parents in those 9 countries feel about language education of their children, but it is also helpful to see how Berlitz findings relate to our poll conducted in part of Southeast Europe. Furthermore, we wanted to determine what the parents’ opinion about learning a foreign language at home and abroad was”, said Jasmina Saric, director of educational programs, Prodirekt.

Verbalisti (attending My London program) about to leave for LondonThe Prodirekt survey polled 1566 people from 4 countries: Serbia, Croatia, Montenegro and Bosnia and Herzegovina. Participants were asked “How important is it for your children to learn a foreign language in the native speaking country?” There were 4 answer options:

a)    It’s extremely important and I will provide it for my child regardless of financial constraints in the family budget – voted by 78% (1,226 votes)

b)    It’s very important, and I’ll provide it for my child if the family budget allows it  – voted by 16% (246 votes)

c)     It’s not that important, a local language school is good enough – voted by 2% (34 votes)

d)    It’s not important at all – voted by 4% (51 votes)

The Facebook members can access the poll here.

The poll results clearly showed that parents in SEE regard foreign languages as extremely important part of their children’s education:

  • 96% of them would send their children to a private language school – 94% to a language school in a native country, plus additional 2% who maintained that a local language school was good enough for their children’s language education;
  • 78% of the poll partakers uphold that improving a language in the country where its spoken is so important that they will provide it for their children regardless of the financial constraints in a family budget
  • Only 5% maintains that learning a language abroad is not important – 2% believes a local language school will do the job, and 3% claims that language education abroad is not important at all.
Jasmina Saric, Director Educational Programs, PRODIREKT

Jasmina Saric: "With the economic crunch and high unemployment rate among young people, parents perceive their children's language competencies as a key factor in getting a job, or at least as a necessary requirement for further education options abroad"

Jasmina Saric from Prodirekt further commented on the poll results: “The prolonged and severe economic crisis apparently does not affect, at least declaratively, the parents’ willingness to spend on their children education. This makes perfect sense: with the economic crunch and high unemployment rate among young people, parents perceive their children’s language competencies as a key factor in getting a job, especially in the local offices of foreign companies, or at least as a necessary requirement for further education options abroad.”

This high percentage of parents in Southeast Europe who perceive foreign languages as key to their children’s success ties in with the analysis about the boom in the junior language market, published by Dan Thomas, of The Pie, an online publication for educators (Is the junior language market seeing a boom?”, January 12, 2012). In an ever more competitive job market parents recognize a second language – and having studied abroad – as a distinct advantage. The Pie analysis also shows that the demand is not only for English courses, but for other world languages as well.

Job opportunities have been shrinking with the global crisis and employers are becoming more selective; therefore, speaking English as a second language has become more important. The Verbalisti survey confirms the Pie findings, but also points out that in the developing economies the need for children language education is perceived as a must, and that parents are willing to continue spending on their children’s education abroad even in the harsh economic times.

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About PRODIREKT LLC and Communication Network Verbalisti (Verbalists)
PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group and social network Verbalisti, dedicated to language studies and professional training, helps young professionals and business people achieve their objectives in international communication.

The communication and language network Verbalisti has been created for language lovers and all those wishing to improve their communication skills. Furthermore, Verbalisti are the answer to the growing demand for the regional standardization in foreign language studies. Verbalists offer quality language courses for students of all ages and levels according to their various budget needs.

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