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Posts tagged ‘communication strategy’

Prodirekt Completed the First Stage of the High-profile Translation and Communication Project in Serbia

Belgrade, Serbia – 19 July, 2013 – Prodirekt announced the successful completion of the first stage of the high-profile communication project with EU.

In February, 2013, Prodirekt, the leading communication and language consultancy in SEE, was selected to provide the complete solution for the communications needs of the Hellenic Parliament and the National Assembly of the Republic of Serbia in their twinning project.

Prevodjenje i prevodilacke usluge u procesu evropskih integracija

The twinning project “Strengthening Capacities of the National Assembly of the Republic of Serbia in the EU integration Process” is an European Union funded project that will be jointly implemented by the Hellenic Parliament and National Assembly of the Republic of Serbia from February 2013 until June 2014. Click here to review the detailed project description.

 

Translation and Interpreting Jobs for the EU Project

 

We are seeking several translation professionals, based in Belgrade, to join our team during the second stage of the project.

Translation and interpreting services (English-Serbian) include, but are not limited to:Prevodilački poslovi za projekat Evropske unije

• Legislation & law making process
• EU acquis
• Parliament & Government operation
• Independent State bodies
• Operations research
• Communication and media

We will consider offering internship, freelance, part-time and full-time engagements. Experience with legal consecutive interpreting and/or written translations is a big plus, but is not required.

If you are interested in applying for this job post, please email a letter of interest, as well as your CV in English and Serbian, with your most recent photograph, to recruiter@prodirekt.net

No phone calls please; only candidates selected for an interview will be contacted. All applications will be dealt with in strict confidence.

About PRODIREKT and Communication Network Verbalisti (Verbalists)

PRODIREKT provides strategic management and executive education and training in the Balkan region. PRODIREKT’s innovative solutions for corporate management, marketing and international business communication offer a bridge between strategy and education, while its business group, with the communication network Verbalisti, dedicated to language studies, professional training, translation and interpreting services, helps young professionals and corporate clients achieve their objectives in international communication.

Marketing in the Era of Citizen Journalism

Belgrade – June 25, 2007 – Dejan Trpkovic, founder of Prodirekt, wrote an article on the subject of the new trends in marketing, which was published in business magazine Ekonomist. The author talks about the ongoing trend in the Western economies of quickly embracing latest developments in digital media and online marketing, while local companies are sticking to the „old way of doing business“ and wasting virtually all marketing dollars on the expensive creative and TV advertising, which is, in most cases, not even monitored to determine its effectiveness.

The history of the so-called Web 2.0 is explained through the examples of the marketing campaigns of Chrysler, Audi, Samsung and General Motors which relied on Web 2.0 as a new way of creating, collaborating, editing and sharing user-generated content online. The author points that the automotive industry, as one of the biggest spenders on online marketing, has been among the first adopters of interactive marketing. The content of the marketing campaign for Jeep Patriot is analyzed in greater detail.

Web 2.0 is about revolutionary new ways of creating, collaborating, editing and sharing user-generated content online

Web 2.0 is about revolutionary new ways of creating, collaborating, editing and sharing user-generated content online

This is followed by the author’s view of how the change in the media landscape would progress, with traditional media being pushed aside by the new media, such as social networks, mobile communication devices and digital interactive billboards. The advantages of online marketing and communication through social networks are explained, and the importance of market segmentation and a need for a direct communication with a customer is covered in more detail.

While discussing the opportunities offered by Web 2.0, the author sheds more light on the media democratization and appearance of „citizen journalism“. The concept of members of the public playing an active role in the process of collecting, reporting, analyzing and disseminating news and information is presented.

At the end of the article, the author provides the sharp criticism of the Serbian market, while urging local companies to adopt new media and giving his recommendations of how to communicate more effectively with the target market.

Read the full article in the Serbian language: Marketing in the Era of Citizen Journalism, by Dejan Trpkovic, Ekonomist, June 25, 2007

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Marketing Strategy: Flight from Reality

Belgrade – April 23, 2007 – In the April issue of Ekonomist, Dejan Trpkovic, the founder of a marketing strategy consultancy firm Prodirekt describes the main reasons for the long-lasting success of Harley-Davidson.

The author points out that this venerable brand, despite the hard economic times and slump in the US sales, has managed to get back on its feet. Moreover, it is shown in the article how the new marketing strategy, implemented by Harley’s innovative management, expanded the target market for this motorcycle manufacturer, thereby solving one of the main risks that most brands with die-hard supporters face.

Read the full article in the Serbian language: “Marketing Strategy: Flight from Reality”, by Dejan Trpkovic, Ekonomist, April 23, 2007

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The Language of Brands

Belgrade – October 23, 2006 – The October issue of the leading Serbian business magazine Ekonomist featured the article by Dejan Trpkovic about the brands communication and importance of the consistent approach in developing marketing campaigns and product/service slogans.

The author of the article dubbed “The Language of Brands” takes the BMW customers’ discontent with the German car producer management decision to introduce the new slogan ““A Company of Ideas“ for their new campaign launched in the United States as a basis for explaining why changing and/or “playing” with slogans could often lead to poor sales results, and sometimes, to a brand demise.

Examples of good and bad communication messages and slogans are provided, while some world-wide campaigns are analyzed to determine whether and why they passed the test of time.

Read the full article in the Serbian language:“The Language of Brands, by Dejan Trpkovic, Ekonomist, October 23, 2006

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French Embassy Commends Prodirekt for Creating and Implementing its Communication Strategy and PR Services in Serbia

Belgrade, Serbia – March 23, 2005 – PRODIREKT announced a successful completion of the communication strategy for the French Embassy in Serbia. PRODIREKT, one of the leading communication strategy consultancies in Southeast Europe, was engaged during the period 2003-2005 to provide communication strategy and PR services for the French Embassy, while it was assisting the Serbian Government in the field of European integration.

PRODIREKT Leaflet for the Serbian EU Integration Office

PRODIREKT designed the series of publications and promotional material for the Serbian European integration processes (photo: Leaflet for the Serbian EU Integration Office)

Daniel Dobrovoljec, an overall project director, said: “We are very pleased with PRODIREKT’s professionalism, creativity and quality of work. The focal point of the PRODIREKT public relations services related to creative and production of the 12 publications for familiarizing civil servants and the public with the EU accession process. These publications cover EU Competition Rights, the Stabilization and Association Process, Project Cycle Management, Enlarged Europe, EU Regional Policy, Introduction to EU Law, the leaflets on the EU Integration Office, and on the Stabilization and Association Process and European Partnership.”

The successful completion of the PRODIREKT project was announced today in a joint press conference of France and Serbia, at which time the French Ambassador to Serbia-Montenegro, Hugues Pernet, and Head of the EU Integration Office, Radmila Milivojevic, confirmed their intentions to furthering the cooperation between France and Serbia in the European integration processes.

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